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Marketing, Sales Behaviors and Strategies in 20122013 in the Global Construction Supplier Industry: Survey Brief

Published By :

Timetric

Published Date : May 2012

Category :

Advertising and Marketing

No. of Pages : 42 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives. The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report covers data and analysis on marketing and sales behaviors and strategies in 2012.
  • Key topics covered include key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 20122013, best uses of new media for business prospects and critical success factors for choosing a marketing agency.

Summary

Marketing, Sales Behaviors and Strategies in 20122013 in the Global Construction Supplier Industry: Survey Brief is a new report by Timetric that identifies the key marketing aims of organizations, and which sales strategies companies will be adopting to address the current market conditions in 20122013. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.

Scope

The report features the opinions of global construction industry respondents related to the following:

  • Key marketing objectives of suppliers for 2012
  • Essential amendments to marketing activities in 20122013
  • Best uses of new media for business prospects
  • Critical success factors for choosing a marketing agency

Reasons To Buy

Identify the specific marketing approaches your competitors are using to win business.

Key Highlights

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TABLE OF CONTENT

1 Introduction

1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Marketing and Sales Behaviors and Strategies in 2012
2.1 Key Marketing Objectives of Suppliers for 2012
2.1.1 Key marketing objectives by suppliers
2.1.2 Key marketing objectives by region
2.1.3 Key marketing objectives by company turnover
2.1.4 Key marketing objectives by revenue growth expectations
2.2 Essential Amendments to Marketing Activities in 2012-2013
2.2.1 Amendments to marketing activities by suppliers
2.2.2 Amendments to marketing activities by region
2.2.3 Amendments to marketing activities by company turnover
2.3 Best Uses of New Media for Business Prospects
2.3.1 Best uses of new media by suppliers
2.3.2 Best uses of new media by region
2.3.3 Best uses of new media by company turnover
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors by suppliers
2.4.2 Critical success factors by region
2.4.3 Critical success factors by company turnover

3 Appendix
3.1 Survey Results - Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Table


Table 1: Total Global Construction Industry Survey Respondents by Company Type, 2012
Table 2: Global Construction Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Construction Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Construction Industry Buyer Respondents by Region (%), 2012
Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Construction Industry Supplier Respondents by Region (%), 2012
Table 8: Key Marketing Objectives: Construction Equipment and Materials Suppliers (%), 2012
Table 9: Key Marketing Objectives: Other Construction Industry Suppliers (%), 2012
Table 10: Key Marketing Objectives by Revenue Growth Expectations (%), 2012
Table 11: Amendments to Marketing Activities by Suppliers (%), 2012-2013
Table 12: Amendments to Marketing Activities by Region (%), 2012-2013
Table 13: Amendments to Marketing Activities by Company Turnover (%), 2012-2013
Table 14: Best Uses of New Media by Suppliers (%), 2012
Table 15: Best Uses of New Media by Region (%), 2012
Table 16: Best Uses of New Media by Company Turnover (%), 2012
Table 17: Critical Success Factors: Construction Equipment and Materials Suppliers (%), 2009?2012
Table 18: Critical Success Factors: Other Construction Industry Suppliers (%), 2009?2012
Table 19: Critical Success Factors by Region (%), 2012
Table 20: Critical Success Factors by Company Turnover (%), 2012
Table 21: Survey Results - Closed Questions

List of Chart


Figure 1: Key Marketing Objectives: Construction Equipment and Materials Suppliers (%), 2012
Figure 2: Key Marketing Objectives: Other Construction Industry Suppliers (%), 2012
Figure 3: Key Marketing Objectives by Region (%), 2012
Figure 4: Key Marketing Objectives by Company Turnover (%), 2012
Figure 5: Amendments to Marketing Activities by Suppliers (%), 2012-2013
Figure 6: Best Uses of New Media by Suppliers (%), 2012
Figure 7: Best Uses of New Media by Region (%), 2012
Figure 8: Best Uses of New Media by Company Turnover (%), 2012
Figure 9: Critical Success Factors: Construction Equipment and Materials Suppliers (%), 2009?2012
Figure 10: Critical Success Factors: Other Construction Industry Suppliers (%), 2009?2012

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