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Marketing, Sales Behaviors and Strategies in 20122013 in the Global Cards and Payments Industry: Survey Brief

Published By :

Timetric

Published Date : Sep 2012

Category :

Advertising and Marketing

No. of Pages : 37 Pages

Synopsis
This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading cards and payments industry executives. The opinions and forward looking statements of 60 industry executives have been captured in our in-depth survey, of which 65% represent directors, departmental heads and C-level respondents
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading companies
The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
The report covers data and analysis on marketing and sales behaviors and strategies in 20122013
Key topics covered include key marketing aims, key marketing initiatives: budget allocations, essential amendments to marketing activities in 20122013, critical success factors for choosing a marketing agency and industry leaders

Summary
Marketing, Sales Behaviors and Strategies in 20122013 in the Global Cards and Payments Industry: Survey Brief is a new report by Timetric and VRL that analyzes how business practices are set to change in 20122013 in the cards and payments industry. This report gives you access to the key marketing aims, key marketing initiatives: budget allocations, essential amendments to marketing activities in 20122013, critical success factors for choosing a marketing agency and industry leaders. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope
The report features the opinions of global cards and payments industry respondents related to the following:
Key marketing aims
Key marketing initiatives: budget allocations
Essential amendments to marketing activities in 20122013
Critical success factors for choosing a marketing agency
Industry leaders

Reasons To Buy
Identify the specific marketing approaches your competitors are using to win business

Key Highlights
NA
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Marketing and Sales Behaviors and Strategies in 20122013
2.1 Key Marketing Aims
2.2 Key Marketing Initiatives: Budget Allocations
2.3 Essential Amendments to Marketing Activities in 20122013
2.4 Critical Success Factors for Choosing a Marketing Agency
2.5 Industry Leaders
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Table

Table 1: Global Cards and Payments Industry Respondents by Job Role (%), 2012
Table 2: Global Cards and Payments Industry Respondents by Company Turnover (%), 2012
Table 3: Key Marketing Aims in the Global Cards and Payments Industry (%), 20122013
Table 4: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 20122013
Table 5: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012
Table 6: Top Companies in the Global Cards and Payments Industry, 2012
Table 7: Survey Results Closed Questions

List of Chart

Figure 1: Key Marketing Aims in the Global Cards and Payments Industry (%), 20122013
Figure 2: Key Marketing Initiatives: Budget Allocations in the Global Cards and Payments Industry (%), 2012
Figure 3: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 20122013
Figure 4: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012

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