Marketing Resource Management (MRM) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024
- Transparency Market Research
Marketing Resource Management (MRM) Market: Overview
Marketing resource management (MRM) is gaining popularity in different industry verticals to foster their marketing activities and thus increasing business revenues. The growth in marketing activities is driven by the highly competitive environments that the companies today operate in, encouraging brands to promote and market their products in an efficient way to compete better.
Marketing departments often encounter challenges in managing their tangible and intangible resources on a large scale in an efficient way. MRM helps marketing organizations or marketing departments in an organization to plan marketing activities, asset management and gain visibility of their marketing performance.
The increase in the number of marketing channels, has created a need to manage complex marketing activities to promote the brand and products in an optimal way. MRM software offers real time updates about the marketing activities and also secures real time access to organizational data with digital accounts. The organizations can adopt on-premise or cloud deployment of MRM solutions depending on their needs and infrastructure. MRM is largely adopted by large scale enterprises, considering higher budgets dedicated to marketing activities as compared to small and medium enterprises (SMEs). However, in recent years SMEs have shown keen interest toward MRM solutions in order to gain maximum returns from their marketing practices.
Marketing Resource Management (MRM) Market: Drivers
MRM market has witnessed significant growth in recent years, which is attributed to the need for analyzing market trends and accordingly plan and devise marketing strategies. The advancements in technology and up-gradation of MRM software tools have further added to the increase in adoption of MRM by different organizations. The intense competition within different industry verticals, has led to cost-cutting in marketing budgets. This has in turn forced the organizations to consider MRM solutions, to improve spending on marketing activities and improve return on investment (ROI).
Adoption of cloud-based MRM services is another major factor that is driving the MRM market, as cloud-based services have helped in further reducing the overall cost of marketing. Cloud-based third party MRM services also enable the organizations to focus on their core activities. MRM implementation in SMEs is still not widespread due to the lack of IT support or concerns regarding high initial investment. Low cost or pay-per-use cloud-based services are expected to provide the necessary impetus to the adoption of MRM in SMEs.
Marketing Resource Management (MRM) Market: Competitive Dynamics
Vendors of MRM offer different solutions depending upon application. The applications include financial management, project management, creative production management, reporting and analysis, market asset management, and brand and advertising management. Further, MRM finds application in different industry sectors such as banking, financial services and insurance (BFSI), retail, media and entertainment, IT and telecom, manufacturing, and healthcare.
Some of the key players in operating in MRM market include Adobe Systems, Inc., Oracle Corporation, SAS Institute, Inc., Teradata Corporation, Microsoft Corporation, IBM Corporation, Bynder, SAP SE, BrandMaker GmbH, Saepio, Workfront, Inc., and North Plains Systems Corporation.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
- Middle East and Africa (GCC, Southern Africa, North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
Have query on this report?Make an Enquiry
The team was the biggest help to us. Not only were we provided with customized solutions but also we were guided through the most complicated situations. The information was on-point yet comprehensive. The experience was absolutely satisfying and helped us turn many challenges into opportunities.
Ours is a startup with a unique set of challenges and we were therefore hesitant but the team totally put us at ease with their knowledge and expertise. Our business and its challenges were understood perfectly and help was extended accordingly. The tailor made approach really helped us gain the most informative insights.
The report repository is absolutely impressive –updated and exhaustive in terms of markets covered and information provides. Besides, with the support extended to us by the team, we could reduce costs as well as move to sustainable growth. This really helped us tap into new opportunities. Happy to have gone ahead with ResearchMos.us.
We have had a long term engagement with ResearchMoz.us and never have we felt that the work done and help extended were below flawless. The report repository is one of the best one can hope to tap into. Recently, our partner businesses opted for consultancy services and they are all thrilled with the outcome.
Insights from reports helped us improve our profit margins significantly. Most of the knowledge we needed on the market were provided to us on a granular basis. From trends, and drivers to competitive analysis, the information was not just crisp but also insightful. That helped us chart a robust growth strategy and as of now we are happy to state that we are reaping big benefits.
More from ICT
TechnologyHigh-Performance Computing-Thematic Research