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Marketing and Sales Behaviors and Strategies in the Medical Devices Industry - 2012-2013 : Survey Brief

Published By :

ICD Research

Published Date : Jun 2012

Category :

Advertising and Marketing

No. of Pages : 51 Pages


Synopsis

  • Analysis of opinions drawn from leading medical devices industry executives 
  • The report identifies and analyzes the key marketing and sales strategies companies will be adopting to deal with market conditions in 2012-2013

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading medical devices industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the medical devices industry. The report also identifies the most significant strategies that medical devices industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

  • The opinions and forward looking statements of 174 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure, sales and marketing and industry developments.
  • The report provides insights into the marketing needs of medical devices industry suppliers and how they are looking to develop their marketing and sales strategies in the future.
  • The report examines current practices and provides future expectations for the industry over the next 12-24 months.

Reasons To Buy

  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
  • This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.
TABLE OF CONTENT

1 Introduction

1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Medical Devices Industry 2012: Marketing, Sales Behaviors and Strategies
2.1 Global Medical Devices Industry 2012: Key Marketing Aims of Suppliers
2.1.1 Key marketing aims of suppliers by region
2.1.2 Key marketing aims of suppliers by company turnover
2.1.3 Key marketing aims of suppliers by revenue growth expectations
2.2 Global Medical Devices Industry: Essential Amendments to Marketing Activities in 2012-2013
2.2.1 Amendments to marketing activities by suppliers
2.2.2 Amendments to marketing activities by region
2.2.3 Amendments to marketing activities by company turnover
2.3 Global Medical Devices Industry: Use of New Media for Business Prospects
2.3.1 Use of new media by suppliers
2.3.2 Use of new media by region
2.3.3 Use of new media by company turnover
2.4 Global Medical Devices Industry: Critical Factors for Choosing a Marketing Agency
2.4.1 Critical factors for choosing a marketing agency by region
2.4.2 Critical factors for choosing a marketing agency by turnover

3 Appendix
3.1 Global Medical Devices Full Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Table


Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2012
Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2012
Table 5: Global Medical Devices Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Medical Devices Industry Supplier Respondents by Global Turnover (%), 2012
Table 7: Global Medical Devices Industry Supplier Respondents by Region (%), 2012
Table 8: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012
Table 9: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012
Table 10: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Table 11: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Table 12: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012
Table 13: Global Medical Devices Industry Suppliers: Use of New Media by Region (%), 2012
Table 14: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012
Table 15: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 16: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Table 17: Critical Factors for Choosing a Marketing Agency by Company Turnover (% ), 2012
Table 18: Survey Results - Closed Questions

List of Chart


Figure 1: Key Marketing Aims: Global Medical Devices Industry Suppliers (%), 2012
Figure 2: Global Medical Devices Industry Suppliers: Key Marketing Aims by Region (%), 2012
Figure 3: Global Medical Devices Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
Figure 4: Global Medical Devices Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
Figure 5: Amendments to Marketing Activities: Global Medical Devices Industry Suppliers (%), 2012
Figure 6: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Region (%), 2012
Figure 7: Global Medical Devices Industry Suppliers: Amendments to Marketing Activities by Turnover (%), 2012
Figure 8: Use of New Media by Global Medical Devices Industry Suppliers (%), 2012
Figure 9: Global Medical Devices Industry Suppliers: Use of New Media by Turnover (%), 2012
Figure 10: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2012
Figure 11: Critical Factors for Choosing a Marketing Agency by Region (%), 2012
Figure 12: Critical Factors for Choosing a Marketing Agency by Company Turnover (%), 2012

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