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Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Brief

Published By :

Timetric

Published Date : Dec 2012

Category :

Advertising and Marketing

No. of Pages : 33 Pages

Synopsis

This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.

The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe

The report covers data and analysis on marketing and sales behaviors and strategies in 2013
Key topics covered include key marketing objectives, key marketing initiatives: budget allocations, essential amendments to marketing activities in 2013 and critical success factors for choosing a marketing agency

Summary

"Marketing and Sales Behaviors and Strategies in 2013 in the European Asset Finance Industry: Survey Brief" report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading asset finance industry companies in Europe. This report identifies the key marketing aims and strategies companies will be adopting to address the current market conditions. In addition, the report also aims to identify key amendments of marketing activities, the most important criteria for marketing agency selection, and budget allocations to key marketing strategies.

Scope

  • The report features the opinions of the European asset finance industry respondents related to the following:
  • Key marketing objectives
  • Key marketing initiatives: budget allocations
  • Essential amendments to marketing activities in 20122013
  • Critical success factors for choosing a marketing agency

Reasons To Buy

  • Identify the specific marketing approaches your competitors are using to win business

Key Highlights

NA
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Marketing and Sales Behaviors and Strategies in 2013
2.1 Key Marketing Objectives
2.1.1 Key marketing objectives by company type
2.2 Key Marketing Initiatives: Budget Allocation
2.2.1 Key marketing initiatives: budget allocation by asset finance lenders
2.2.2 Key marketing initiatives: budget allocation by suppliers
2.3 Essential Amendments to Marketing Activities in 2013
2.3.1 Amendments to marketing activities by company type
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors by company type

3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Table


Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012
Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012
Table 4: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Table 5: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Table 6: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 7: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Table 8: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013
Table 9: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Table 10: Critical Factors for Choosing a Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012
Table 11: Survey Results Closed Questions

List of Chart


Figure 1: Key Marketing Objectives of Asset Finance Lenders in the European Asset Finance Industry (%), 2013
Figure 2: Key Marketing Objectives of Suppliers to the European Asset Finance Industry (%), 2013
Figure 3: Key Marketing Initiatives: Budget Allocation by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 4: Key Marketing Initiatives: Budget Allocation by Suppliers to the European Asset Finance Industry (%), 2012
Figure 5: Amendments to Marketing Activities by Company Type in the European Asset Finance Industry (%), 2013
Figure 6: Critical Factors for Choosing a Marketing Agency by Asset Finance Lenders in the European Asset Finance Industry (%), 2012
Figure 7: Critical Factors for Choosing Marketing Agency by Suppliers to the European Asset Finance Industry (%), 2012

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