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Market Focus: Trends and Developments in the Fish and Seafood Sector in Ireland to 2018

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Published Date : Sep 2014

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No. of Pages : 41 Pages

This report brings together consumer insight and market data to provide a comprehensive brief of Irelands Fish & Seafood sector. This allows for the rapid identification of key growth opportunities across major Fish & Seafood categories and their packaging.

Key Findings

  • Irelands Fish & Seafood market has remained stagnant because of weak demand, resulting from economic recession
  • Fresh Fish & Seafood (Counter) is the most valuable category, while Dried Fish & Seafood will register the highest growth
  • Hypermarkets & Supermarkets are the leading retailers of Fish & Seafood products in Ireland, offering a wide variety of products and attractive discounts
  • Private label penetration is moderate in the Irish Fish & Seafood sector and is expected to grow, driven by large retailers
  • The lower price and benefits of Fish & Seafood consumption compared to meat will sustain growth in the market in Ireland

The economic downturn during 20082013 has resulted in a decline in Fish & Seafood consumption in Ireland, which is expected to partially recover during 20132018. Better Value for Money and Changing Age Structures are the leading factors influencing Fish & Seafood consumption in Ireland. New investment, industrial scale-up, and innovative packaging are expected to drive growth of the Irish Fish & Seafood market.


This overview of the consumer and market dynamics of the Irish Fish & Seafood sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
Table of Contents

Executive Summary

Future Outlook
Country Context
Macro economic analysis
Overview Consumption habits
Sector Analysis
Overall value- volume analysis
Value- volume analysis by categories
Market share analysis
Consumer Overview
Key trends
Private Label
Private label vs national brand penetration
Growth analysis
Distribution Insight
Leading retailers
Key distribution formats by categories
Packaging Insight
Key packaging material and type
Top packing closures and outers
Leading Players with Market Share
Data Appendix & Summary Methodology

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