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Market Analysis and Development Strategy of E-Commerce in China 2017-2022

Published By :

ASKCI Consulting Co., Ltd.

Published Date : Sep 2017

Category :


No. of Pages : 135 Pages

In recent years, the income level of Chinese residents grew steadily, to further improve the ability of people to online shopping, which effectively promoted the development of China's e-commerce industry. Statistics show that, in 2016, the national per capita disposable income was RMB 23,821, up 8.4 percent over the previous year, after deducting price factors, the actual increase of 6.3%.

As of June 2017, Chinas netizen scale reached about 731 million. In 2016, Chinas internet penetration rate was 53.2%, compared with the end of 2015 improved 2.9%.

With the rapid development of e-commerce market, the transaction scale is growing as well. In 2016, the transaction scale of e-commerce reaches about RMB23.0 trillion, with YoY growth of 25.5%. According to State Statistics Bureau, online shopping transaction volume amount to 14.9% of total social retail sales in 2016, with YoY growth of 2.2%. It is predicted that the scale will reach 16.6% in 2017. With the number of mobile users increasing rapidly, m-commerce in China becomes a popular trend. Though it may have wide application, m-commerce in China is still at an initial stage and the credit system construction is still weak. Related laws and regulations should be carried out for the development of m-commerce.

With the continued development of e-commerce, online payment businesses via third party payment organizations increase as well. According to iResearch, the transaction scale of internet third party payment has reached RMB19.2 tillion, with YoY growth of 60%.
Executive Summary
Chapter 1 Overview of E-Commerce Industry in China
1.1 Introduction to E-Commerce
1.1.1 Definition
1.1.2 Key Characteristics
1.1.3 Types of E-Commerce
1.1.4 Functions
1.1.5 Business Model
1.2. The Ecosystem of E-Commerce
1.2.1 Ecosystem from Technical Perspective
1.2.2 Ecosystem from Commercial Perspective
1.2.3 Ecosystem from Social Perspective
1.3. SWOT Analysis of E-Commerce
1.3.1 Strengths
1.3.2 Weaknesses
1.3.3 Opportunities
1.3.4 Threats
Chapter 2 Development Environment Analysis of E-Commerce in China
2.1 Policy Environment Analysis
2.2 Consumption Environment Analysis
2.2.1 The Influence of Residents Income Level on E-commerce
2.2.2 The Influence of Urbanization on E-Commerce
2.3 Network Environment Analysis
2.3.1 Netizen Scale
2.3.2 Structure Characteristics of Netizen
Chapter 3 Research on Online Shopping Users in China
3.1 Analysis of Online Shoppers by Region
3.1.1 Basic Information of Users
3.1.2. Characterless of Users
3.2 Analysis of Online Shoppers by Age
3.2.1 Online Shop Frequency of Use by Age
3.2.2 Time Period for Online Shop Browsing by Age
3.2.3 Major Criteria for Products Choosing by Age
3.2.4 Monthly Average Number of Transaction by Age
3.2.5 Attitudes to Mobile Shopping by Age
3.2.6 Ratio of Online Shopping Spending to Daily Consumption
3.3 Analysis of Non Online Shoppers
3.3.1 Non Online Shoppers
3.3.2 Light Users of Online Shopping
3.3.3 Improving Repurchase Rate
3.3.4 Reducing Loss of Online Shoppers
3.4 Social Marketing
3.4.1 Social Shopping Guide Websites
3.4.2 Social Shopping on Weibo
3.4.3 Browse of Social Websites before Purchase
3.4.4 Purchase through Social Shopping on Weibo
3.4.5 Spending on Social Shopping versus Online Shopping
3.5 User Behavior in Key Areas
3.5.1 Mobile Shopping Mobile Searching Mobile Browsing Mobile Purchasing Time Period for Mobile Shopping Spending on Mobile Shopping
3.5.2 Overseas Online Purchasing Penetration Rate Product Category Number of Times Purchasing
3.5.3 Group Purchase Penetration Rate Product Category Number of Times Group Purchasing Spending on Group Purchase versus Online Shopping
Chapter 4 Operation Status of Global E-Commerce Industry
4.1 General Development of Global E-Commerce
4.1.1 Development of E-Commerce
4.1.2 Characteristics of Global E-Commerce
4.1.3 Development Characteristic of Global E-Commerce
4.2 Operation of Global E-Commerce Industry
4.2.1 Current Development
4.2.2 Analysis of E-Commerce Legislation in Europe and America
4.2.3 Drivers for the Rapid Development of E-Commerce in Europe and America
4.2.4 Specialization and Industrialization of E-Commerce in Europe
4.2.5 Rapid Development of E-Commerce in Latin America
Chapter 5 Operation Status of Chinese E-Commerce Industry
5.1 Profit Model of E-Commerce in China
5.1.1 Profit Model
5.1.3 Elements that Influence Profit Model
5.2 General Development of E-Commerce Industry in China
5.2.1 Stage of Development for E-Commerce
5.2.2 Current Situation of E-Commerce in China
5.2.3 Transaction Scale of E-Commerce Market
5.2.4 Market Analysis of Online Shopping
5.3 Development of E-Commerce in Major Areas
5.3.1 Distribution of E-Commerce in China
5.3.2 Development of E-Commerce in Zhejiang
5.3.3 Development of E-Commerce in Guangdong
5.3.4 Development of E-Commerce in Beijing
5.3.5 Development of E-Commerce in Shanghai
5.3.6 Development of E-Commerce in Jiangsu
Chapter 6 Current Development of E-Commerce in China
6.1 Introduction to M-Commerce
6.1.1 Definition
6.1.2 Application of M-Commerce
6.2 Development of M-Commerce Market
6.2.1 Characteristics of M-Commerce Industry
6.2.2 Current Situation of M-Commerce
6.2.3 Transaction Scale of M-Commerce
6.2.4 Market Share of M-Commerce
Chapter 7 Analysis of Supporting Industry for E-Commerce in China
7.1 Development and Trend of E-Commerce
7.1.1 Internet Resource Scale
7.1.2 Internet Economic Development Analysis
7.1.3 Application Usage
7.2 Development and Trend of Online Payment
7.2.1 Development of Online Payment
7.2.2 Current Situation of Online Payment
7.2.3 Key Players of Online Payment
7.3 Development and Trend of E-Commerce Logistics Industry
7.3.1 Logistics Operation of E-Commerce in China
7.3.2 Advantages and Disadvantages of Logistics Mode
Chapter 8 Chinese E-Commerce Promotion Pattern and Cases Analysis
8.1 Search Engine Marketing (SEM)
8.1.1 Current Search Engine Marketing
8.1.2 Search Engine Promotion Pattern
8.1.2 Analysis of Search Engines Promotional
8.2 Weibo Promotion
8.2.1 Advantages and Disadvantages of Weibo Promotion
8.2.2 Analysis of Weibo Promotion
8.3 WeChat Promotion
8.3.1 WeChat Promotion Introduction
8.3.2 WeChat Promotion Application
8.4 Video Promotion
8.4.1 Advantages of Video Promotion
8.4.2 Analysis of Video Marketing
8.5 Q&A Promotion
8.5.1 Q&A Promotion Operation Pattern
8.5.2 Analysis of Q&A Promotion
8.6 Enterprise News Marketing
8.6.2 Enterprise News Marketing Pattern
8.6.3 Strategies of Enterprise News Marketing
8.6.3 Analysis of News Marketing
Chapter 9 Analysis of Chinese B2B E-Commerce Pattern
9.1 Introduction to B2B E-Commerce
9.1.1 Classification of B2B
9.1.2 Industrial Chain Structure
9.2 Development of B2B E-Commerce
9.2.1 Stage of Development
9.2.2 Business Model
9.2.3 Market Scale of B2B E-Commerce
9.2.4 Development Trend
9.3 Competitive Analysis of B2B E-Commerce
9.3.1 Main Competition Means
9.3.2 Key Players Overview
Chapter 10 Analysis of Chinese B2C E-Commerce Pattern
10.1 Introduction to B2C E-Commerce
10.1.1 Business Model
10.1.2 Industrial Chain Structure
10.2 Market Scale and Competitive Analysis of B2C E-Commerce
10.2.1 Market Scale of B2C E-Commerce
10.2.2 Key Players Overview
Chapter 11 Analysis of Chinese O2O E-Commerce Pattern
11.1 Introduction to O2O E-Commerce
11.1.2 O2O E-Commerce Application Domains
11.1.3 Analysis of O2O E-Commerce Operation Model
11.1.4 Chinese O2O E-Commerce Market size
11.2 Analysis of O2O E-Commerce Application Domain
11.2.1 O2O Restaurants
11.2.2 O2O Retails
11.2.3 O2O Travels
11.2.4 O2O Education
11.2.5 O2O Automobile
Chapter 12 Analysis of Other E-Commerce Patterns
12.1 Analysis of Chinese C2C E-Commerce Pattern
12.2 Analysis of Chinese C2B E-Commerce Pattern
12.2.1 Stage of Development
12.1.2 Application of C2B
Chapter 13 Analysis of Chinese E-Commerce Implement In Various Industries
13.1 Clothing Ecommerce
13.2 Cosmetics Ecommerce
13.3 Food Industry Ecommerce
13.4 Household Appliances Ecommerce
13.5 Insurances Ecommerce
13.6 Agriculture Ecommerce
13.7 Pharmaceutical Ecommerce
13.8 Tourism Ecommerce
13.9 Foreign Trade Ecommerce
Chapter 14 Analysis of Major E-Commerce Companies in China
14.1 Analysis on Apparel E-Commerce Businesses
14.1.1 Vancl
14.1.2 Moonbasa
14.1.3. MecoxLane
14.2 Analysis on Cosmetics E-Commerce Businesses
14.2.1 Jumei
14.2.2 Lafaso
14.3 Analysis on Food E-Commerce Businesses
14.3.1 Yihaodian
14.3.2. Womai.com
14.4 Analysis on Household Appliance E-Commerce Businesses
14.4.1 JD.com
14.4.2 Suning.com
14.4.3 Gome Online
14.5 Analysis on Comprehensive E-Commerce Businesses
14.5.1 Taobao
14.5.2 Dangdang
14.5.3 Eachnet
Chapter 15 2017-2022 Chinese Ecommerce Prospection and Forecast
15.1 Drivers and Barriers for the Development Chinese E-Commerce Industry
15.1.1 Drivers
15.1.2 Barriers
15.2 Trends for Chinese E-Commerce Industry 2017-2022
15.3 Forecast of the Chinese E-Commerce Market Scale 2017-2022
15.3.1 Ecommerce Transaction Scale Forecast
15.3.2 B2B E-commerce Transaction Scale Forecast
15.3.3 B2C E-commerce Transaction Scale Forecast
15.3.4 C2C E-commerce Transaction Scale Forecast
Chapter 16 2017-2022 Chinese E-commerce Investment Opportunity Strategic Analysis
16.1 Chinese Ecommerce Investment Introduction
16.2 Analysis of Chinese E-commerce Investment Opportunity 2017-2022
16.2.1 E-commerce Investment Opportunity Analysis
16.2.2 Investment Opportunities in Cross-Border E-Commerce
16.2.3 Investment Opportunities in Derived Industry

List of Table

Table 1 Policy list of Chinas e-commerce
Table 2 M-commerce market share by transaction scale (purchases via mobile devices) in 2014
Table 3 Comparison of basic Internet resources in China, 2016-2017H
Table 4 Market scale of Internet economy in China, 2011-2014
Table 5 Usage of Internet applications among Chinese netizens, 2016-2017H
Table 6 Total package volume and total income for logistics industry in China, 2009-2017H
Table 7 Total value of social logistics goods, 2010-2014
Table 8 Advantages and disadvantages of logistics mode
Table 9 Search Engine Promotion Pattern
Table 10 Chinese Search Engines Competitiveness Rankings
Table 11 Chinese Weibo Competitiveness Rankings
Table 12 Chinese Video Websites Competitiveness Rankings
Table 13 Chinese Q&A Websites Competitiveness Rankings
Table 14 Chinese News Websites Competitiveness Rankings
Table 15 Classification of B2B
Table 16 O2O Application Domains
Table 17 List of Chinas E-commerce model
Table 18 Chinese Clothes Online Shopping Transaction Scale, 2009-2016
Table 19 Cosmetics Domestic Online Sales, 2011-2016
Table 20 Chinese Online Tourism Industry Trade Volume Statistics, 2011-2016
Table 21 Chinese Online Tourism Segments Statistics Structure
Table 22 Chinese e-commerce foreign trade transaction scale, 2009-2016
Table 23 SWOT Analysis of Vancl
Table 24 Statement of Operations for Jumei, 2013-2016
Table 25 Operation situation of JD, 2013-2017
Table 26 Operation situation of Suning in 2016
Table 27 Comparison of B2C platform and real stores
Table 28 Operation situation of Gome, 2013-2017
Table 29 SWOT Analysis of Taobao
Table 30 SWOT Analysis of Dangdang
Table 31 SWOT Analysis of Eachnet

List of Chart

Figure 1 Situation of Chinas urban per capita disposable income, 2012-2016
Figure 2 Situation of Chinas rural per capita disposable income, 2010-2014
Figure 3 Development trends of Chinas urbanization, 2012-2016
Figure 4 Chinas netizen scale and internet penetration rate, 2005-2014
Figure 5 Netizen scale structure of urban and rural, 2016-2017H
Figure 6 Chinas mobile internet users scale, 2012-2017H
Figure 7 Gender structure trends of Chinas netizen, as of June 2017
Figure 8 Age structure trends of Chinas netizen, 2016-2017H
Figure 9 Educational level structure trends of Chinas netizen, 2016-2017H
Figure 10 Occupation structure of Chinas netizen, 2016-2017H
Figure 11 Personal income structure of Chinas netizen, 2016-2017H
Figure 12 Gender of Online Shoppers by Region
Figure 13 Age Group of Online Shoppers by Region
Figure 14 Education Level of Online Shoppers by Region
Figure 15 Occupation of Online Shoppers by Region
Figure 16 Income Level of Online Shoppers by Region
Figure 17 Time Period for Online Shop Browsing by Region
Figure 18 Major Criteria for Unfamiliar Products Choosing by Region
Figure 19 Major Criteria for Familiar Products Choosing by Region
Figure 20 Monthly Average Number of Transaction by Region
Figure 21 Semi-annual Average Spending on Online Shopping by Region
Figure 22 Online Shop Frequency of Use by Age
Figure 23 Time Period for Online Shop Browsing by Age
Figure 24 Major Criteria for Unfamiliar Products Choosing by Age
Figure 25 Major Criteria for Familiar Products Choosing by Age
Figure 26 Monthly Average Number of Transaction by Age
Figure 27 Attitudes to Mobile Shopping by Age
Figure 28 Ratio of Online Shopping Spending to Daily Consumption
Figure 29 Reasons that Prevent Users from Shopping Online
Figure 30 Non Online Shoppers Attitude to Online Shopping
Figure 31 Time period of online shopping browsing for light users
Figure 32 Light users attitude to mobile shopping
Figure 33 Major criteria for light users in unfamiliar product choosing
Figure 34 Major criteria for light users in familiar product choosing
Figure 35 Reasons for Repurchase
Figure 36 Reasons for Repurchase on Taobao
Figure 37 Reasons for Repurchase on Tmall
Figure 38 Reasons for Repurchase on Yihaodian
Figure 39 Reasons for Repurchase on Dangdang
Figure 40 Reasons for Repurchase on JD.com
Figure 41 Reasons for Repurchase on Vipshop
Figure 42 Reasons for Repurchase on Amazon
Figure 43 Reasons for Online Shoppers Loss
Figure 44 Reasons for Online Shoppers Loss on Taobao
Figure 45 Reasons for Online Shoppers Loss on Dangdang
Figure 46 Reasons for Online Shoppers Loss on Vancl
Figure 47 Reasons for Online Shoppers Loss on JD.com
Figure 48 Use of Social Shopping Guide Websites
Figure 49 Whether Users has Repost Product Information on Weibo and @ Friends
Figure 50 Whether Online Shoppers Browse Social Websites before Purchase
Figure 51 Purchase through Social Shopping on Weibo
Figure 52 Comparison of Semi-annual Average Spending between Social Shopping and Online Shopping
Figure 53 Whether Users have used Mobile Phone to Search for Product Information
Figure 54 How Users Browse Product Information on Mobile Phone
Figure 55 Whether Users Have Conducted Mobile Shopping in the Past Six Months
Figure 56 Time Period for Mobile Shopping
Figure 57 Semi-annual Average Spending on Mobile Shopping and Online Shopping
Figure 58 Online Shoppers that have Overseas Online Purchasing Experience
Figure 59 Product Category for Overseas Online Purchasing
Figure 60 Number of Time Purchasing
Figure 61 Proportion of Group Purchase Users in Online Shoppers
Figure 62 Product Category for Group Purchase
Figure 63 Number of Times Group Purchasing
Figure 64 Semi-annual Average Spending on Group Purchase and Online Shopping
Figure 65 Operation model of NETEVEN in France
Figure 66 E-commerce logistics process of EMONS in Germany
Figure 67 Transaction scale of e-commerce in China, 2011-2016
Figure 68 Growth Tendency of Chinese Online Shopping Transaction, 2011-2016
Figure 69 Tendency of the portion of Online Shopping Transaction to Total Social Sales, 2011-2016
Figure 70 Chinese Online Shopping Market Structure, 2011-2016
Figure 71 Chinese Online Shopping Brands Market Shares in 2016
Figure 72 Chinese m-commerce transaction scale, 2011-2016
Figure 73 User scale and usage of online/mobile payment, 2013-2014
Figure 74 Transaction scale of Internet third party payment in China, 2011-2016
Figure 75 Third party payment transaction scale structure, 2016
Figure 76 Brand penetration rate of the Chinese online payment market
Figure 77 Chinese online banking transaction scale and growth rate, 2011-2016
Figure 78 Chinese online banking market share in terms of transaction scale in 2016
Figure 79 B2B Industrial Chain Structure
Figure 80 Transaction scale of B2B market, 2011-2016
Figure 81 Revenue scale of B2B companies served 2011-2016
Figure 82 Market share of key B2B service providers in 2016
Figure 83 B2C Industrial Chain Structure
Figure 84 B2C e-commerce transaction scale in China, 2011-2016
Figure 85 Market share of key B2C sites in terms of transaction scale in 2016
Figure 86 Market share of direct sales B2C sites in terms of transaction scale in 2016
Figure 87 Market scale of local life services O2O in China, 2012-2016
Figure 88 Market scale of online educational in China, 2012-2016
Figure 89 Chinese C2C e-commerce transaction scale, 2011-2016
Figure 92 Chinese E-commerce Market Transaction Scale Forecast, 2017-2022
Figure 93 Chinese B2B E-commerce Transaction Scale Forecast, 2017-2022
Figure 94 Chinese B2C E-commerce Transaction Scale Forecast, 2017-2022
Figure 95 Chinese C2C E-commerce Transaction Scale Forecast, 2017-2022

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