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Luxury Goods Retailing - International - August 2014

Published By :

Mintel

Published Date : Aug 2014

Category :

Luxury Goods

No. of Pages : 457 Pages

Especially in China, we expect 2014 and 2015 to be years of lower demand for ostentation and greater demand for niche, discreet luxury brands.
Table of Content

Introduction

Definitions
Report scope
Mintel market sizes
Defining luxury goods
Geographical breakdown
Technical notes
Financial definitions
Exchange rates
Figure 1: US Dollar to Euro annual average exchange rates, 2009-13
Abbreviations and terminology

Executive Summary

Market size and forecast
Figure 2: Luxury goods market size and forecast (Excl. VAT), 2009-19
Regions and countries
Figure 3: Regional share of the luxury goods market, 2007-13
Figure 4: Luxury goods market: Estimated top ten market sizes, at reported revenues*, 2012 and 2013
Segmentation by product
Figure 5: Luxury goods market split by product category, % share, 2009 and 2013
Figure 6: Sales by product category in selected luxury markets, % share, 2013
Market shares
Figure 7: Leading luxury houses: Estimated market shares, % share, 2012 and 2013
Figure 8: Leading luxury brands: Estimated market shares, (%), 2012 and 2013
The consumer: Who buys luxury goods
Figure 9: Those who had bought luxury in the last 18 months, by country, May 2014
The consumer: Where they buy
Figure 10: Where they bought luxury goods, by country, purchases in-store in home country, May 2014
Figure 11: Where they bought luxury goods, by country, purchases in-store abroad, May 2014
Luxury online
Figure 12: Where they bought luxury goods online, by country, May 2014
The consumer: What products they buy
Figure 13: What they bought in last 18 months, by country, May 2014
The consumer: What brands they own and know
Figure 14: Ownership, by brand and by country, May 2014
What we think

Issues and Insights

Out-of-country shopping: how big is it and what are the implications?
The facts
The implications
Online is bigger than might be expected
The facts
The implications
Ostentatious luxury in decline?
The facts
The implications
How big have brands’ own stores become?
The facts
The implications

Trend Application

Trend: Transumers
Trend: Why Buy
Mintel Futures: Generation Next

Market Size and Forecast

Key points
A recovery year
The market size
Figure 15: Luxury goods market size and forecast (Excl VAT), 2009-19

Market Drivers

Key points
What are luxury goods?
The who, when, why and where of buying luxury goods
Wealthy individuals
Figure 16: Numbers and share of wealth of HNWIs, 2013
Growth in numbers
Figure 17: Numbers of HNWIs, 2007-13
Figure 18: Wealth of HNWIs, 2008-13
Figure 19: Average wealth of HNWIs, 2003-13
Economic background
Stock markets
Figure 20: Leading international stock exchanges, equity performance 2009-13
Currency
Figure 21: Leading international currency exchange rates, 2002-14
Tourism
Figure 22: International inbound tourism, 2000-13

Luxury Market – A Regional View

Key points
Regional analysis
Market size by region
Figure 23: Luxury goods markets, 2009-13
Figure 24: Regional share of the luxury goods market, 2007-13
Country market sizes
HNWIs and spending by region
Figure 25: Share of HNWIs and luxury market sales, by region, 2013
HNWIs and spending by country
Figure 26: Top 10 countries in the luxury market, by sales, 2009-13
Figure 27: Country shares of the global luxury market, 2009-13
Americas
Figure 28: The Americas: Leading luxury goods markets, 2009-13
Figure 29: Leading American luxury markets’ share of all luxury spending in the Americas, 2009-13
Asia-Pacific
Figure 30: Asia-Pacific region: Leading luxury goods markets, 2009-13
Figure 31: Leading Asia-Pacific luxury markets’ share of all luxury spending in the region, 2009-13
Europe
Figure 32: Europe region: Leading luxury goods markets, 2009-13
Figure 33: Leading European luxury markets’ share of all luxury spending in Europe, 2009-13

Luxury Market – Segment Performance

Key points
Fashion and leather goods
Market size
Figure 34: Global luxury market: fashion and leather goods sales, 2009-13
Market share
Figure 35: Leading 10 operators’ % share of global luxury fashion and leather goods market, 2012 and 2013
Watches and jewellery
Market size
Figure 36: Global luxury market: Jewellery and watches sales, 2009-13
Market share
Figure 37: Leading ten operators’ % share of global luxury watches and jewellery goods market, 2012 and 2013
Perfume and cosmetics
Market size
Figure 38: Global luxury market: Perfumes and cosmetics sales, 2009-13
Market shares
Figure 39: Leading ten operators’ % share of global luxury perfumes and cosmetics goods market, 2012 and 2013
Country analysis
Figure 40: Sales by product in selected luxury markets, 2013

The Consumer – Who Buys Luxury Goods

Key points
What we asked
Technical note
China’s love of luxury
Italians and Spanish are Europe’s greatest aficionados
Figure 41: Those who had bought luxury in the last 18 months, by country, May 2014
Men and women equally important
Figure 42: Those who had bought luxury in last 18 months, by country and by gender, May 2014
Age patterns more varied
Figure 43: Those who had bought luxury in last 18 months by country and by age, May 2014
Women aged 30-49 are key consumers in China
Figure 44: Those who had bought luxury in China in last 18 months, by age, May 2014
Figure 45: Those who had bought luxury in China in last 18 months, by gender and age, May 2014
Affluence is a key driver in mainland Europe
Figure 46: Those who had bought luxury in last 18 months in Spain, Italy, France and Germany, by household income, May 2014
And elsewhere
Figure 47: Those who had bought luxury in last 18 months in UK, USA and China, by household income, May 2014

The Consumer – Where They Buy

Key points
What we asked
Technical note
Multinational and multi-channel
Figure 48: Where they bought luxury goods by country, May 2014
Leading channels
Figure 49: First and second ranked channels where they bought, by country, may 2014
Luxury online
Figure 50: Where they bought luxury goods online, by country, May 2014
Who buys where
China
Figure 51: China: Where they shop for luxury in China, by age and affluence
France
Figure 52: France: Where they shop for luxury in France, by age and affluence
Germany
Figure 53: Germany: Where they shop for luxury in Germany, by age and affluence
Italy
Figure 54: Italy: Where they shop for luxury in Italy, by age and affluence
Spain
Figure 55: Spain: Where they shop for luxury in Spain, by age and affluence
UK
Figure 56: UK: Where they shop for luxury in the UK, by age and affluence
US
Figure 57: US: Where they shop for luxury in US, by age and affluence

The Consumer – What Products They Buy

Key points
What we asked
Technical note
Beauty is most popular purchase in four countries
Figure 58: What they bought in last 18 months, by country, May 2014
Apparel and footwear dominates in most markets
Figure 59: What they bought in last 18 months, by country, May 2014
Clothing and footwear
Figure 60: Luxury clothing and footwear bought in last 18 months, by country, May 2014
Figure 61: Luxury footwear bought in Italy in the last 18 months, by gender, may 2014
Figure 62: Luxury menswear bought in France and the UK, by gender of purchaser, May 2014
Fashion accessories, luggage, bags and other leather goods
Figure 63: Luxury fashion accessories, luggage, bags and other leather goods bought in last 18 months, by country, May 2014
Watches and jewellery
Figure 64: Luxury watches and jewellery bought in last 18 months, by country, May 2014
Beauty, writing instruments/accessories, and other small items/gifts
Figure 65: Luxury writing instrument/accessories, beauty and other small items/gifts bought in last 18 months, by country, May 2014
Figure 66: Luxury cosmetics, fragrances and skincare bought in last 18 months, by country and gender, May 2014

The Consumer – What Brands They Own and Know

Key points
What we asked
Technical note
Ownership of ‘any’ selected brand by country
Ownership highest in Italy, Spain and the US
Figure 67: Ownership or desire to own levels of ‘any’ selected luxury brand, by country, May 2014
More 25-34 year-olds own luxury brands in the US and the UK
Figure 68: UK and US: Ownership levels of ‘any’ selected luxury brand, by age, May 2014
Different global preferences
Figure 69: Ownership, by brand and by country, May 2014
Chanel and Christian Dior most popular brands
What brands they own and know by country
China: high ownership and desirability
Figure 70: China: Ownership and awareness of select leading luxury brands, May 2014
France: comparatively low ownership
Figure 71: France: Ownership and awareness of select leading luxury brands, May 2014
Germany: low ownership and appetite
Figure 72: Germany: Ownership and awareness of select leading luxury brands, May 2014
Italy: Italians love affair with luxury
Figure 73: Italy: Ownership and awareness of select leading luxury brands, May 2014
Spain
Figure 74: Spain: Ownership and awareness of select leading luxury brands, May 2014
UK
Figure 75: UK: Ownership and awareness of select leading luxury brands, May 2014
US
Figure 76: US: Ownership and awareness of select leading luxury brands, May 2014

Who’s Innovating?

Key points
New immersive retail concept for fragrance connoisseurs
Sephora’s ‘techno experience beauty store’
Pradasphere
Thomas Pink extends its ‘Personally Pink’ service to airport customers
Personalised online luxury shopping with enhanced search function
Online luxury gift shopping service
.luxury
Louis Vuitton’s three-floor Selfridges concession
Karl Lagerfeld’s cutting-edge London store
Luxury jeweller’s in-store customised ring iPad app
Designer pop up store accepts Tweets instead of cash
Louis Vuitton’s video bloggers
LXR&Co’s app that tailors the shopping experience to the specific customer

Online

Key points
The market
The outlook
Figure 77: Silk accessories on Hermès.com, July 2014
The brands online
Figure 78: Major luxury brands: Number of national, transactional websites, 2013 and 2014
Major luxury pureplays
The consumer: shopping online
Figure 79: The consumer: Percentage of luxury-goods shoppers buying luxury goods online in the last 18 months, May 2014
Figure 80: The consumer: Percentage of luxury-goods shoppers buying luxury goods online in the last 18 months, by type of retailer website, May 2014
Website visitor data – UK
Figure 81: UK: Leading retail jewellery/luxury goods sites, by unique visitor numbers, June 2014

Company Metrics

Company revenues
Revenues by leading companies
Figure 82: Leading luxury companies, by net revenues, 2011-13
Revenue growth rates
Figure 83: Leading luxury companies: CAGR in revenues, 2009-13
Product revenue mix
Figure 84: Leading luxury companies: Sales mix, by product group, 2013
Asia-Pacific revenue
Figure 85: Selected luxury companies: Percentage of revenues deriving from Asia-Pacific region, 2012 and 2013
Figure 86: Total luxury sales growth in the Asia-Pacific region, 2009-13
Retail contribution to revenues
Figure 87: Selected luxury goods retailers, estimated percentage of group revenues deriving from direct retailing, 2012 and 2013
Store numbers
Figure 88: Leading luxury retailers, store numbers, 2013
Brand ownership
Figure 89: Brand ownership, by leading luxury companies, 2014
Swiss watchmakers output
Figure 90: % share of all COSC certificates accounted for, by leading Swiss-watch brands, 2012 and 2013
Figure 91: Number of Swiss watch certificates issued by the COSC, 2012 and 2013
Figure 92: Number of Swiss watch certificates issued by the COSC, three leading brands, 2009-13

Market Shares

Leading operators
Figure 93: Global luxury goods market: The Leading 20 operators’ market shares, 2012 and 2013
Figure 94: Global luxury goods market: The leading 10 operators’ % market shares, 2012 and 2013
Brand sales and market shares
The world’s top brands: Louis Vuitton thought to see sales decline in 2013
Figure 95: Leading luxury brands: Estimated net sales, 2011-13
Brand shares
Figure 96: Leading luxury brands: Estimated market shares, 2011-13

Giorgio Armani

What we think
Spanning premium to luxury
Two-pronged strategy continues
Hit by the slowdown
But margins continue to grow
Online early and with scale
Company background
Company performance
Figure 97: Giorgio Armani: Group financial performance, 2009-13
E-commerce

Burberry Group

What we think
Beauty an integral part of the business
Online fits well with stores
Prospects
Company background
Company performance
Figure 98: Burberry Group Plc: Group financial performance, 2009/10-2013/14
Figure 99: Burberry Group Plc: Outlet data, 2009/10-2013/14
E-commerce

Christian Dior Couture

What we think
New concept being rolled out
Using communication channels to good effect
But failing to benefit from e-commerce
Designer sneakers create a different look
Maintaining interest in the Asian market
Company background
Company performance
Figure 100: Christian Dior Couture: Group financial performance, 2009-2013/14
E-commerce

Coach

What we think
Falling revenues
Restructuring plan to reverse declining domestic sales
Shuttering stores in North America, opening stores in China
From bag brand to lifestyle brand
Reinforcing the brand’s luxury tag
Company background
Company performance
Figure 101: Coach: Group financial performance, 2008/09-2013/14
Figure 102: Coach: Net sales, by region, 2010/11-2012/13
Figure 103: Coach: Sales breakdown, by product, 2010/11-2012/13
Figure 104: Coach: North America retail and factory stores, 2010/11-2012/13
Figure 105: Coach: International directly-operated locations, 2010/11-2012/13
Figure 106: Coach: International wholesale locations at which Coach products are sold, 2010/11-2012/13
E-commerce

Estee Lauder Companies

What we think
Focus on prestige but a diverse brand portfolio
Well established in emerging markets
Broad spread of distribution channels, but travel retail, online and own stores growing most
Multi-channel
Company background
Company performance
Figure 107: Estee Lauder Companies: Group financial performance, 2008/09-2013/14
Figure 108: Estee Lauder Companies: Group financial performance, by region, 2008/09-2012/13
Figure 109: Estee Lauder Companies: Group financial performance, by product area, 2008/09-2012/13
Figure 110: Estee Lauder Companies: Net sales, by distribution channel, 2008/09-2012/13
E-commerce

Hermes

What we think
Ultra-luxury pitch keeps Hermes resilient
Ongoing expansion in Asia
The LVMH issue
Company background
Company performance
Figure 111: Hermes: Financial performance, 2008-13
Figure 112: Hermes:Sales, by product category, 2011-13
E-commerce

Kering Luxury

What we think
Strong performance
Taking control of distribution
Figure 113: Kering Luxury – Retail outlets, 2013
Online
Prospects
Company background
Company performance
Figure 114: Kering Luxury: Financial performance, 2009-13
Figure 115: Kering Luxury: Breakdown of revenue, by product category and by region, 2009-13
Gucci
Figure 116: Gucci: Breakdown of revenue, by product category and by region, 2009-13
Bottega Veneta
Figure 117: Bottega Veneta: Breakdown of revenue, by product category and by region, 2009-13
Yves Saint Laurent
Figure 118: Yves Saint Laurent: Breakdown of revenue, by product category and by region, 2009-13
Other brands
E-commerce

L’Oreal Luxe

What we think
Strongest growing segment in L’Oréal Group in 2013
Many strengths position it well for future sales and profit growth
Selected strategic acquisitions trading well
Outlook
Company background
Company performance
Figure 119: L’Oréal Group: Net revenues, by division, 2009-13
Figure 120: L’Oréal Luxe: Financial performance, 2009-13
Figure 121: L’Oréal Luxe: Sales, by region and product area, 2010-13
E-commerce

LVMH – Moët Hennessy-Louis Vuitton

What we think
Economic upturn
Figure 122: LVMH – Share of sales, by region, 2008-13
Online
The problems of maturity
Company background
Company performance
Figure 123: LVMH: Group financial performance, 2009-13
Figure 124: LVMH: Distribution of revenues, by region, 2009-13
Figure 125: LVMH: Distribution of segment revenues, by region, 2010-13
Figure 126: LVMH, outlet portfolio, December 2013
E-commerce

Prada Group

What we think
Concerns over faltering brand appeal are premature
Building on menswear sales momentum
Developing Miu Miu into a luxury lifestyle brand
Investing in stores and craftsmanship
Company background
Company performance
Figure 127: Prada: Group financial performance, 2009/10-2013/14
Figure 128: Prada: Group net revenue breakdown, by channel, 2010/11-2013/14
Figure 129: Prada: Group net revenue breakdown, by region, 2010/11-2013/14
Figure 130: Prada: Group net revenue breakdown, by product line
E-commerce

Ralph Lauren Corporation

What we think
A strong growth story
Weak internationally compared to its peers
Focus on expanding higher end luxury brands
…and expanding online
Company background
Company performance
Figure 131: Ralph Lauren: Group financial performance, 2009/10-2013/14
Figure 132: Ralph Lauren: Revenue contributions, by segment, 2009/10-2013/14
Figure 133: Ralph Lauren: Turnover, by region, 2009/10-2013/14
E-commerce

Richemont

What we think
Online is patchy
Where next
Company background
Company performance
Figure 134: Richemont: Group financial performance, 2009/10-2013/14
Figure 135: Richemont: Revenues, by region, 2009/10-2013/14
Figure 136: Richemont: Revenues, by category, 2009/10-2013/14
Figure 137: Richemont: Revenues, by category, 2009/10-2013/14
E-commerce

Shiseido

What we think
A business in need of reform
Crisis in the domestic business
International business
Outlook
Company background
Company performance
Figure 138: Shiseido: Group financial performance, 2009/10-2013/14
Figure 139: Shiseido: Sales split, domestic vs overseas, 2009/10-2013/14
Figure 140: Shiseido revenues, by region, 2009/10-2013/14
E-commerce

Swatch Group – Luxury

What we think
2013
A mix of businesses
No online presence
Prospects
Company background
Company performance
Figure 141: Swatch: Group financial performance, 2009-13
Figure 142: Swatch Group: Estimated luxury revenues, 2010-13
Figure 143: Swatch Group: Watches and jewellery segment performance, 2009-13
Figure 144: Swatch Group: Net sales, by region, 2009-13
E-commerce

Tiffany & Co.

What we think
Outcome of arbitration vs Swatch
Sales soar in Asia-Pacific and emerging markets
Top end clearly leading the way
Margins hit by arbitration expense
Broad appeal but focusing on brand values
Online significant but steady
Company background
Company performance
Figure 145: Tiffany & Co.: Group financial performance, 2009/10-2013/14
Figure 146: Tiffany & Co: Sales growth, by region, 2013/14
Figure 147: Tiffany & Co: Outlet data, 2009/10-2013/14
E-commerce

Tod’s Group

What we think
As demand falls at home, Tods is looking internationally for growth
Higher end more resilient
But can it expand beyond footwear?
Company background
Company performance
Figure 148: Tod’s Group: Financial performance, 2009-13
Figure 149: Tod’s Group: Sales, by region, 2013
Figure 150: Tod’s Group: Sales, by region, 2012-13
Figure 151: Tod’s Group: Sales, by product type, 2013
Figure 152: Tod’s Group: Sales by product type, 2012-13
Figure 153: Tod’s Group: Sales by brand, 2013
Figure 154: Tod’s Group: Sales, by brand, 2012-13
E-commerce

Appendix – Broader Market Environment

Figure 155: Selected luxury goods markets: € to currencies of markets in this report, 2009-13
Figure 156: Selected luxury goods markets: $ to currencies of markets in this report, 2009-13
Figure 157: Population, 2009-13
Figure 158: Gross domestic product: annual % change at constant prices, 2007-13
Figure 159: Consumer price indices: Annual % change, 2009-13

Appendix – UK Consumer Data

Who Buys Luxury
Figure 160: Luxury shopping done in the past 18 months, by demographics, May 2014
What they buy
Figure 161: Most popular luxury branded items bought in the past 18 months, by demographics, May 2014
Figure 162: Next most popular luxury branded items bought in the past 18 months, by demographics, May 2014
Figure 163: Other luxury branded items bought in the past 18 months, by demographics, May 2014
Where They Buy
Figure 164: Locations where luxury branded items were bought, by demographics, May 2014
Figure 165: Locations where luxury branded items were bought, by demographics, May 2014
Figure 166: locations where luxury branded items were bought - bought in the UK , by demographics, May 2014
Figure 167: Locations where luxury branded items were bought – bought in another country, by demographics, May 2014
What Brands They Own and Know
Figure 168: Ownership of luxury branded products – Louis Vuitton, by demographics, May 2014
Figure 169: Ownership of luxury branded products – Gucci, by demographics, May 2014
Figure 170: Ownership of luxury branded products – Mont Blanc, by demographics, May 2014
Figure 171: Ownership of luxury branded products – Chanel, by demographics, May 2014
Figure 172: Ownership of luxury branded products – Hermès, by demographics, May 2014
Figure 173: Ownership of luxury branded products – Prada, by demographics, May 2014
Figure 174: Ownership of luxury branded products – Omega, by demographics, May 2014
Figure 175: Ownership of luxury branded products – Burberry, by demographics, May 2014
Figure 176: Ownership of luxury branded products – Tiffany, by demographics, May 2014
Figure 177: Ownership of luxury branded products – Dolce & Gabbana, by demographics, May 2014
Figure 178: Ownership of luxury branded products – Christian Dior, by demographics, May 2014
Figure 179: Ownership of luxury branded products – Rolex, by demographics, May 2014

Appendix – France Consumer Data

Who Buys Luxury
Figure 180: Luxury shopping done in the past 18 months, by demographics, France, May 2014
What They Buy
Figure 181: Most popular luxury branded items bought in the past 18 months, by demographics, France, May 2014
Figure 182: Next most popular luxury branded items bought in the past 18 months, by demographics, France, May 2014
Figure 183: Other luxury branded items bought in the past 18 months, by demographics, France, May 2014
Where They Buy Luxury
Figure 184: locations where luxury branded items were bought, by demographics, France, May 2014
Figure 185: locations where luxury branded items were bought, by demographics, France, May 2014
Figure 186: Locations where luxury branded items were bought – bought in France, by demographics, France, May 2014
Figure 187: Locations where luxury branded items were bought – bought in another country, by demographics, France, May 2014
What Brands They Own and Know
Figure 188: Ownership of luxury branded products – Louis Vuitton, by demographics, France, May 2014
Figure 189: Ownership of luxury branded products – Gucci, by demographics, France, May 2014
Figure 190: Ownership of luxury branded products – Mont Blanc, by demographics, France, May 2014
Figure 191: Ownership of luxury branded products – Chanel, by demographics, France, May 2014
Figure 192: Ownership of luxury branded products – Hermès, by demographics, France, May 2014
Figure 193: Ownership of luxury branded products – Prada, by demographics, France, May 2014
Figure 194: Ownership of luxury branded products – Omega, by demographics, France, May 2014
Figure 195: Ownership of luxury branded products – Burberry, by demographics, France, May 2014
Figure 196: Ownership of luxury branded products – Tiffany, by demographics, France, May 2014
Figure 197: Ownership of luxury branded products – Dolce & Gabbana, by demographics, France, May 2014
Figure 198: Ownership of luxury branded products – Christian Dior, by demographics, France, May 2014
Figure 199: Ownership of luxury branded products – Rolex, by demographics, France, May 2014

Appendix – Germany Consumer Data

Who Buys Luxury
Figure 200: Luxury shopping done in the past 18 months, by demographics, Germany, May 2014
What They Buy
Figure 201: Most popular luxury branded items bought in the past 18 months, by demographics, Germany, May 2014
Figure 202: Next most popular luxury branded items bought in the past 18 months, by demographics, Germany, May 2014
Figure 203: Other luxury branded items bought in the past 18 months, by demographics, Germany, May 2014
Where They Buy Luxury
Figure 204: Locations where luxury branded items were bought, by demographics, Germany, May 2014
Figure 205: locations where luxury branded items were bought, by demographics, Germany, May 2014
Figure 206: locations where luxury branded items were bought – bough in Germany, by demographics, Germany, May 2014
Figure 207: locations where luxury branded items were bought – bough abroad, by demographics, Germany, May 2014
What Brands They Own and Know
Figure 208: Ownership of luxury branded products – Louis Vuitton, by demographics, Germany, May 2014
Figure 209: Ownership of luxury branded products – Gucci, by demographics, Germany, May 2014
Figure 210: Ownership of luxury branded products – Mont Blanc, by demographics, Germany, May 2014
Figure 211: Ownership of luxury branded products – Chanel, by demographics, Germany, May 2014
Figure 212: Ownership of luxury branded products – Hermès, by demographics, Germany, May 2014
Figure 213: Ownership of luxury branded products – Prada, by demographics, Germany, May 2014
Figure 214: Ownership of luxury branded products – Omega, by demographics, Germany, May 2014
Figure 215: Ownership of luxury branded products – Burberry, by demographics, Germany, May 2014
Figure 216: Ownership of luxury branded products – Tiffany, by demographics, Germany, May 2014
Figure 217: Ownership of luxury branded products – Dolce & Gabbana, by demographics, Germany, May 2014
Figure 218: Ownership of luxury branded products – Christian Dior, by demographics, Germany, May 2014
Figure 219: Ownership of luxury branded products – Rolex, by demographics, Germany, May 2014

Appendix – Spain Consumer Data

Who Buys Luxury
Figure 220: Luxury shopping done in the past 18 months, by demographics, Spain, May 2014
What They Buy
Figure 221: Most popular luxury branded items bought in the past 18 months, by demographics, Spain, May 2014
Figure 222: Next most popular luxury branded items bought in the past 18 months, by demographics, Spain, May 2014
Figure 223: Other luxury branded items bought in the past 18 months, by demographics, Spain, May 2014
Where They Buy Luxury
Figure 224: locations where luxury branded items were bought, by demographics, Spain, May 2014
Figure 225: Locations where luxury branded items were bought, by demographics, Spain, May 2014
Figure 226: locations where luxury branded items were bought – bought in Spain, by demographics, Spain, May 2014
Figure 227: Locations where luxury branded items were bought – bought abroad, by demographics, Spain, May 2014
What Brands They Own and Know
Figure 228: Ownership of luxury branded products – Louis Vuitton, by demographics, Spain, May 2014
Figure 229: Ownership of luxury branded products – Gucci, by demographics, Spain, May 2014
Figure 230: Ownership of luxury branded products – Mont Blanc, by demographics, Spain, May 2014
Figure 231: Ownership of luxury branded products – Chanel, by demographics, Spain, May 2014
Figure 232: Ownership of luxury branded products – Hermès, by demographics, Spain, May 2014
Figure 233: Ownership of luxury branded products – Prada, by demographics, Spain, May 2014
Figure 234: Ownership of luxury branded products – Omega, by demographics, Spain, May 2014
Figure 235: Ownership of luxury branded products – Burberry, by demographics, Spain, May 2014
Figure 236: Ownership of luxury branded products – Tiffany, by demographics, Spain, May 2014
Figure 237: Ownership of luxury branded products – Dolce & Gabbana, by demographics, Spain, May 2014
Figure 238: Ownership of luxury branded products – Christian Dior, by demographics, Spain, May 2014
Figure 239: Ownership of luxury branded products – Rolex, by demographics, Spain, May 2014

Appendix – Italy Consumer Data

Who Buys Luxury
Figure 240: Luxury shopping done in the past 18 months, by demographics, Italy, May 2014
What They Buy
Figure 241: Most popular luxury branded items bought in the past 18 months, by demographics, Italy, May 2014
Figure 242: Next most popular luxury branded items bought in the past 18 months, by demographics, Italy, May 2014
Figure 243: Other luxury branded items bought in the past 18 months, by demographics, Italy, May 2014
Where They Buy Luxury
Figure 244: Locations where luxury branded items were bought, by demographics, Italy, May 2014
Figure 245: Locations where luxury branded items were bought, by demographics, Italy, May 2014
Figure 246: Locations where luxury branded items were bought – bough in italy, by demographics, Italy, May 2014
Figure 247: Locations where luxury branded items were bought – bought abroad, by demographics, Italy, May 2014
What Brands They Own and Know
Figure 248: Ownership of luxury branded products – Louis Vuitton, by demographics, Italy, May 2014
Figure 249: Ownership of luxury branded products – Gucci, by demographics, Italy, May 2014
Figure 250: Ownership of luxury branded products – Mont Blanc, by demographics, Italy, May 2014
Figure 251: Ownership of luxury branded products – Chanel, by demographics, Italy, May 2014
Figure 252: Ownership of luxury branded products – Hermès, by demographics, Italy, May 2014
Figure 253: Ownership of luxury branded products – Prada, by demographics, Italy, May 2014
Figure 254: Ownership of luxury branded products – Omega, by demographics, Italy, May 2014
Figure 255: Ownership of luxury branded products – Burberry, by demographics, Italy, May 2014
Figure 256: Ownership of luxury branded products – Tiffany, by demographics, Italy, May 2014
Figure 257: Ownership of luxury branded products – Dolce & Gabbana, by demographics, Italy, May 2014
Figure 258: Ownership of luxury branded products – Christian Dior, by demographics, Italy, May 2014
Figure 259: Ownership of luxury branded products – Rolex, by demographics, Italy, May 2014

Appendix – China Consumer Data

Who Buys Luxury
Figure 260: Luxury shopping done in the past 18 months, by demographics, May 2014
What Products They Buy
Figure 261: Most popular luxury branded items bought in the past 18 months, by demographics, May 2014
Figure 262: Next most popular luxury branded items bought in the past 18 months, by demographics, May 2014
Figure 263: Other luxury branded items bought in the past 18 months, by demographics, May 2014
Where They Buy Luxury
Figure 264: Most popular locations where luxury branded items were bought – Nets, by demographics, May 2014
Figure 265: Next most popular locations where luxury branded items were bought – Nets, by demographics, May 2014
Figure 266: Locations where luxury branded items were bought – Bought online, by demographics, May 2014
Figure 267: Locations where luxury branded items were bought – Bought in China, by demographics, May 2014
Figure 268: Locations where luxury branded items were bought – Bought in another country, by demographics, May 2014
What Brands They Own and Know
Figure 269: Ownership of luxury branded products – Louis vuitton, by demographics, May 2014
Figure 270: Ownership of luxury branded products – Gucci, by demographics, May 2014
Figure 271: Ownership of luxury branded products – Mont Blanc, by demographics, May 2014
Figure 272: Ownership of luxury branded products – Chanel, by demographics, May 2014
Figure 273: Ownership of luxury branded products – Hermès, by demographics, May 2014
Figure 274: Ownership of luxury branded products – Prada, by demographics, May 2014
Figure 275: Ownership of luxury branded products – Omega, by demographics, May 2014
Figure 276: Ownership of luxury branded products – Burberry, by demographics, May 2014
Figure 277: Ownership of luxury branded products – Tiffany, by demographics, May 2014
Figure 278: Ownership of luxury branded products – Dolce & Gabbana, by demographics, May 2014
Figure 279: Ownership of luxury branded products – Christian Dior, by demographics, May 2014
Figure 280: Ownership of luxury branded products – Rolex, by demographics, May 2014

Appendix – US Consumer Data

Who Buys Luxury
Figure 281: Luxury shopping done in the past 18 months, by demographics, May 2014
What Products They Buy
Figure 282: Most popular luxury branded items bought in the past 18 months, by demographics, May 2014
Figure 283: Next most popular luxury branded items bought in the past 18 months, by demographics, May 2014
Figure 284: Other luxury branded items bought in the past 18 months, by demographics, May 2014
Where They Buy
Figure 285: Most popular locations where luxury branded items were bought, by demographics, May 2014
Figure 286: Next most popular locations where luxury branded items were bought, by demographics, May 2014
Figure 287: Locations where luxur

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