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Luxury Goods Retailing - International - August 2013

Published By :

Mintel

Published Date : Sep 2013

Category :

Luxury Goods

No. of Pages : 321 Pages


A number of brands – including Tiffany, Burberry and Gucci – have made efforts to push upscale in recent years. And there looks to be scope for brands to continue this journey and so capture the more resilient ultra-affluent shopper.
TABLE OF CONTENT

Introduction
Definitions
Report scope
Defining luxury goods
Mintel market sizes
Reported revenues and retail selling prices
Geographical breakdown
Technical notes
Financial definitions
Exchange rates
Figure 1: US dollar to euro exchange rates, 2008-12
Abbreviations and terminology

Executive Summary
Market size and forecast
Figure 2: Global luxury goods market size and forecast (excl. VAT), 2008-15
Regions and countries
Figure 3: Luxury goods market: Top ten market sizes, at reported revenues*, 2011 and 2012
Figure 4: Luxury goods market: Regional breakdown, at reported revenues*, 2011 and 2012
Market shares
Figure 5: Market shares – leading companies, 2012
Figure 6: Market shares – leading brands, 2012
The consumer
How often they buy
Figure 7: The consumer: How often they shop for luxury goods – Europe and the US, May 2013
Figure 8: The consumer: How often they shop for luxury goods – China , August 2013
Figure 9: The consumer: Purchasing frequency by household income scale – the UK and the US, May 2013
Attitudes towards luxury
Figure 10: The consumer: Attitudes to luxury brands, Europe, May 2013
Figure 11: The consumer: Attitudes to luxury brands, US, May 2013
Figure 12: The consumer: Attitudes to luxury brands, China, August 2013
What we think

Issues in the Market
What’s the role of online in luxury retailing?
Who is buying luxury goods?
How can brands capture the young and the aspirational shoppers?
How can brands push upscale to capture the ultra-affluent shopper?
Where are the new opportunities?

Trend Applications
Return to the Experts
Prepare for the Worst
Mintel Futures: Generation Next

Market Size and Forecast
Another year of strong growth
Figure 13: luxury goods market size (excl vat), 2008-15
Segment performance
Figure 14: Luxury goods market by product segment, 2008-12
Regional changes
Figure 15: Luxury goods market by region, 2008-12
Top performers
Market drivers
Economic outlook
Market growth will slow in 2013 before recovering in 2014
Demand slows in early 2013
Regional prospects for luxury

Market Drivers
Key points
Why buys luxury goods?
Who buys luxury goods
Figure 16: Numbers and share of wealth of HNMIs, 2012
Figure 17: Number of HNWIs, by region, 2003-12
Figure 18: Number of HNWIs, by region, 2007-12
Figure 19: Average wealth of HNWIs, 2003-12
Economic background
Stock markets
Figure 20: Major stock exchange equity performance, 2009-12
Currency
Figure 21: Major currencies, 2002-12
Tourism
Figure 22: International inbound tourism, by region, 2000-12

Luxury Markets – The Regional View
Key points
Regional analysis
Market size
Figure 23: Luxury goods market, by region, 2007-12
Figure 24: Regional share of the luxury goods market, 2007-12
Country market sizes
Figure 25: Share of HNWIs and luxury market sales, by region, 2012
Figure 26: Top 10 countries in the luxury market, 2007-12
Figure 27: Country shares of the global luxury market, 2007-12
Americas
Figure 28: The Americas: Leading luxury goods markets, 2007-12
Figure 29: Leading American luxury markets’ share of all luxury spending in the Americas, 2007-12
Asia-Pacific
Figure 30: Asia-Pacific: Leading luxury goods markets, 2007-12
Figure 31: Leading Asia-Pacific luxury markets’ share of all luxury spending in Asia-Pacific, 2007-12
Europe
Figure 32: Europe: Leading luxury goods markets, 2007-12
Figure 33: Leading European luxury markets share of all luxury spending in Europe, 2007-12
Other

Segment Performance
Fashion and leather goods
Market size
Figure 34: Global luxury market: fashion and leather goods sales, 2008-12
Market shares
Figure 35: Leading ten operators’ share of global luxury fashion and leather goods market, 2011 and 2012
Watches and jewellery
Market size
Figure 36: Global luxury market: Jewellery and watches, sales, 2008-12
Market shares
Figure 37: Leading ten operators’ share of global luxury watches and jewellery market, 2011 and 2012
Perfume and cosmetics
Market size
Figure 38: Global luxury market: Perfumes and cosmetics sales, 2008-12
Market shares
Figure 39: Leading ten operators’ share of global luxury perfumes and cosmetics market, 2011 and 2012

Who’s Innovating?
Key points
Clinique’s interactive in-store beauty counter
Luxury shoe shop offering a unique buying experience
Harrods launch luxury smartphone for affluent women
Luxury online diamond retailer home try-on service
Exclusive and experiential experiences
Growing brand awareness in the local market
In-store makeup simulator
Upmarket online gift etailer
Wooing young aspiring fashionistas
Online luxury ‘window shopping’
Luxury shopping on-the-go
Net-A-Porter to hit newsstands
‘Smart’ tags at Burberry
Click-and-collect
Armani’s social media initiative
Luxury etailer offering image consultation services to China’s rich

Online and Social Media
Key points
Prospects for luxury online
Online retail sales
Luxury sales online
Total online sales
Figure 40: All online B2C retail sales: Europe, the US and China, 2008-12
Figure 41: Compound annual growth rates in all online retail sales: Europe, the US and China, 2008-12
Brands’ global e-commerce presence
Categories
Figure 42: Major global luxury brands: Number of markets identified as served by e-commerce, August 2013
Brands and countries
Figure 43: Major global luxury brands’ e-commerce coverage, August 2013
Recent developments online
Social media
Figure 44: Major global luxury brands: Social media follower numbers, August 2013

Company Metrics
Company revenues
Revenues by leading companies
Figure 45: Leading luxury companies by net revenues, 2010-2012
Revenue growth rates
Figure 46: Leading luxury companies: CAGR in revenues, 2008-12
Product revenue mix
Figure 47: Selected luxury companies: Sales mix, by product group, 2012
Asia-Pacific revenues
Figure 48: Selected luxury companies: Percentage of group revenues deriving from Asia-Pacific region, 2011 and 2012
Figure 49: Total luxury sales growth in the Asia-Pacific region, 2008-12
Retail contribution to revenues
Figure 50: Selected luxury houses: Percentage of group revenues deriving from direct retailing, 2011 and 2012
Store numbers
Figure 51: Selected luxury companies: Store numbers by type and region, 2012
Brand ownership
Figure 52: Brand ownership by leading luxury companies, 2013
Swiss watchmakers output
Figure 53: Share of all COSC certificates accounted for by leading Swiss-watch brands, 2011 and 2012
Figure 54: Number of Swiss watch certificates issued by the COSC, brands registering >10,000 certificates in 2011 or 2012
Figure 55: Number of Swiss watch certificates issued by the COSC, three leading brands, 2008-12

Market Shares
Figure 56: Global luxury goods market: The leading 20 operators’ market shares, 2011 and 2012
Figure 57: Global luxury goods market: The leading 10 operators’ market shares, 2011 and 2012
Brand shares
The world’s top luxury brands
Figure 58: Leading luxury brands, estimated net revenues and share of global luxury goods market, 2011 and 2012
Profiling ownership and desire-to-own
Vuitton owners tend to be younger
Figure 59: Louis Vuitton: UK: Brand profile, by average age and socio-economic group, May 2013
Rolex owners are also young
Figure 60: Rolex: UK: Brand profile, by average age and socio-economic group, May 2013
Cartier owners tend to be older
Figure 61: Cartier: UK: Brand profil, by average age and socio-economic group, May 2013
Gucci appeals to the young
Figure 62: Gucci: UK: Brand profile, by average age and socio-economic group, May 2013

The Consumer – How Often They Shop For Luxury Brands and What Brands They Own
Key points
What we asked
How often they shop for luxury brands
Different behaviour and opinions across the globe
Figure 63: How often they shop for luxury goods, by country, May and August* 2013
More interest in luxury in the UK
Which brands they buy in the UK and why
Rolex the most aspirational brand
Figure 64: UK: Ownership or interest in Owning select luxury brands, May 2013
Figure 65: UK: Reasons for wanting to own a luxury brand, May 2013
Great expectations in China
Figure 66: China: Likelihood of shopping for luxury brands, August 2013
Brand profiles by age and affluence
Figure 67: France: How often they shop for luxury, by age and affluence, August 2013
Figure 68: Germany: How often they shop for luxury, by age and affluence, August 2013
Figure 69: Italy: How often they shop for luxury, by age and affluence, August 2013
Figure 70: Spain: How often they shop for luxury, by age and affluence, August 2013
Figure 71: UK: How often they shop for luxury, by age and affluence, August 2013
Figure 72: US: How often they shop for luxury, by age and affluence, August 2013
Figure 73: China: How often they shop for luxury, by age and affluence, August 2013
Gender divide
Men dominate in the UK and mainland Europe
Figure 74: France: How often they shop for luxury, by gender, August 2013
Figure 75: Germany: How often they shop for luxury, by gender, August 2013
Figure 76: Italy: How often they shop for luxury, by gender, August 2013
Figure 77: Spain: how often they shop for luxury, by gender, August 2013
Figure 78: UK: How often they shop for luxury, by gender, August 2013
Figure 79: USA: How often they shop for luxury, by gender, August 2013
Figure 80: China: How often they shop for luxury brands, by gender, August 2013

The Consumer – Attitudes to Luxury Brands in the UK and Mainland Europe
Key points
What we asked
Regular buyers
Attitudes of regular buyers
Figure 81: France and Germany: Attitudes to luxury brands and luxury shopping by those who buy regularly, May 2013
Figure 82: Italy, Spain and the UK: Attitudes to luxury goods and luxury shopping by those who buy regularly, may 2013
Value and worth
Figure 83: Attitudes towards luxury value and worth by those who buy regularly in UK and Europe, may 2013
Image and status
Figure 84: Attitudes towards luxury image and status by those who buy regularly in France, Germany, Italy, Spain and the UK, May 2013
Online attitudes
Figure 85: Attitudes towards online shopping for luxury brands by those who buy regularly in the UK and mainland Europe, May 2013
All respondents
UK consumers are generally quite enthusiastic
Germans are more sceptical
Figure 86: Attitudes to luxury goods in France, Germany, Italy, Spain and UK, May 2013
French and Italians recognise the value in luxury brands
Young people show appreciation for luxury
Figure 87: Attitudes to luxury goods in France, by age, May 2013
Figure 88: Attitudes to luxury goods in Germany, by age, May 2013
Figure 89: Attitudes to luxury goods in Italy, by age, May 2013
Figure 90: Attitudes to luxury goods in Spain, by age, May 2013
Figure 91: Attitudes to luxury goods in the UK, by age, May 2013

The Consumer – Attitudes to Luxury Brands in the US
Key points
What we asked
Attitudes differ according to experience of the brands
Figure 92: US: Attitudes to luxury brands and luxury shopping, May 2013
Value and worth
Figure 93: US: Attitudes towards value and worth of luxury brands, May 2013
Image and status
Figure 94: US: Attitudes towards image and status of luxury brands, May 2013
Online attitudes
Figure 95: US: Attitudes towards online shopping for luxury brands, May 2013

The Consumer – Attitudes to Luxury Brands in China
Key points
What we asked
Attitudes differ according to how often they consume
Figure 96: China: Attitudes to luxury brands and luxury shopping, August 2013
Value and worth
Figure 97: China: Attitudes towards value and worth of luxury brands, August 2013
Image and status
Figure 98: China: Attitudes towards image and status of luxury brands, August 2013
Online attitudes
Figure 99: China: Attitudes towards online shopping for luxury brands, August 2013

Burberry
What we think
Sharp slowdown
Still scope to move upscale?
Digital innovator – but rivals catching up
Company background
Company performance
Figure 100: Burberry Group Plc: Group financial performance, 2008/9-2012/13
Figure 101: Burberry Group Plc: Revenues by channel, 2008/09-2012/13
Figure 102: Burberry Group: retail/wholesale revenues, by product category, 2008/09-2012/13
Customer profile
Figure 103: UK: Brand profile, by gender, age and socio-economic group, May 2013
e-commerce and social media

Christian Dior Couture
What we think
High-end position
Keeping it in-house
Product highlights
Online activity needs strengthening
Company background
Company performance
Figure 104: Christian Dior Couture: group financial performance, 2008-12
e-commerce and social media

Coach
What we think
Weaker growth at home
But strong growth in China
Evolving into a lifestyle brand with footwear and collections for men
Changes at the top
Possible acquisitions?
Company background
Company performance
Figure 105: Coach: group financial performance, 2007/08-2012/13
Figure 106: Coach: Turnover, by region (excl. sales tax), 2007/08-2011/12
Figure 107: Coach, sales breakdown, by distribution channel, 2009/10-2011/12
Figure 108: Coach, Sales breakdown, by product, 2009/10-2011/12
e-commerce and social media

Estée Lauder Companies
What we think
Another record year
High end fragrance a current focus of development
Expanding retail presence
Growth in emerging economies
Selling to the mobile consumer
Digital innovator
Company background
Company performance
Figure 109: Estée Lauder Companies: Group financial performance, 2007/08-2011/12
Figure 110: Estée Lauder Companies: Group financial performance, by region, 2007/08-2011/12
Figure 111: Estée Lauder Companies: Group financial performance, by product area, 2007/08-2011/12
Figure 112: Estée Lauder Companies: Net sales, by distribution channel, 2008/09-2011/12
e-commerce and social media

Giorgio Armani
What we think
Sales growth strengthens in 2012
Putting online to good use
Exclusivity vs accessibility
In need of a succession plan
Company background
Company performance
Figure 113: Giorgio Armani: Group financial performance, 2008-12
e-commerce and social media

Hermès
What we think
Defying the context
Distribution: selective in stores but pushing online
The LVMH question
Product mix
Company background
Company performance
Figure 114: Hermès: Financial performance, 2008-12
Figure 115: Hermès: Sales, by product category, 2011-12
Customer profile
Figure 116: UK: Brand profile, by gender, age, and socio-economic group, May 2013
e-commerce and social media

Kering Luxury (formerly PPR Luxury)
What we think
Diversifying slowly
Gucci is core - but other brands are growing faster
Strong Asian growth for other luxury brands
2012 was strong – but less strong than 2011
Ramping up e-commerce
Wholesale versus retail
Company background
Company performance
Figure 117: Kering Luxury (formerly PPR Luxury): Financial performance, 2008-12
Figure 118: Kering Luxury (formerly PPR Luxury): Breakdown of revenue, by product category, and by region, 2008-12
Gucci
Figure 119: Gucci: Breakdown of revenue, by product category and by region, 2008-12
Bottega Veneta
Figure 120: Bottega Veneta: Breakdown of revenue, by product category and by region, 2008-12
Yves Saint Laurent
Figure 121: Yves Saint Laurent: Breakdown of revenue, by product category and by region, 2008-12
e-commerce and social media

L’Oréal Luxe
What we think
Most successful of all L’Oréal’s divisions
Growing by acquisition as well as organically
New Markets driving growth
Constant product and brand development
Digital strategy
Company background
Company performance
Figure 122: L’Oréal Group: Net revenues, by division, 2009-12
Figure 123: L’Oréal Luxe: Financial performance, 2008-12
Figure 124: L’Oréal Luxe: Sales, by region and product area, 2009-12
e-commerce and social media

LVMH – Moët Hennessy-Louis Vuitton
What we think
Investing in the Vuitton brand
And acquiring to drive growth and capabilities
Asia shows signs of slowing
Trailing online?
Company background
Company performance
Figure 125: LVMH: Group financial performance, 2008-12
Figure 126: LVMH: Distribution of revenues, by region, 2008-12
Figure 127: LVMH: Distribution of segment revenues, by region, 2010-12
e-commerce and social media

Prada Group
What we think
Prada brand soars in 2012 – but the group sees a slowing trend
Asian growth proves volatile
Increasingly focused on Prada brand and leather goods
The Prada brand is popular among mid-market shoppers
Intellectual property strategy
A recent convert to e-commerce
Company background
Company performance
Figure 128: Prada: Group financial performance, 2008/09-2012/13
Figure 129: Prada: Group net revenue breakdown, by channel, 2009/10-2012/13
Figure 130: Prada: Group net revenue breakdown, by region, 2009/10-2012/13
Customer profile
Figure 131: UK: Brand profile, by gender, age, and socio-economic group, May 2013
e-commerce and social media

Ralph Lauren Corporation
What we think
Strongest at home
Weak in Asia, but new strategy to expand
Retail increasing in importance
Company background
Company performance
Figure 132: Ralph Lauren: Group financial performance, 2008/09-2012/13
Figure 133: Ralph Lauren: Revenue contributions, by segment, 2008/09-2012/13
Figure 134: Ralph Lauren: Turnover, by region, 2008/09-2012/13
e-commerce and social media

Richemont
What we think
Jewellery demand proves strong
Cartier remains the jewel
Moving online
Investment in stores yielding benefits
Asia-Pacific growth slumps to 5%
Company background
Company performance
Figure 135: Richemont: Group financial performance, 2008/090-2012/13
Figure 136: Richemont: Revenues, by region, 2008/09-2012/13
Figure 137: Richemont: Revenues, by category, 2008/09-2012/13
Figure 138: Richemont: Revenues, by category, 2008/09 - 2012/13
e-commerce and social media

Shiseido
What we think
Turbulent times
Weak domestic market
Mixed results overseas
BPI fragrances
Company background
Company performance
Figure 139: Shiseido: Group financial performance, 2008/9-2012/13
Figure 140: Shiseido: Sales split, domestic vs overseas, 2008/09-2012/13
Figure 141: Shiseido revenues, by region, 2008/09-2012/13
e-commerce and social media

Swatch Group – Luxury
What we think
Luxury growth slows
Figure 142: Swatch Group: Estimated luxury revenues, 2010-12
Omega accounts for two-thirds of Swatch luxury revenues
Swatch gains in non-prestige
Figure 143: Swatch Group: Swiss-watch certificates issued by the COSC, 2008-12
Harry Winston bolsters luxury
Meantime, Tiffany dispute rumbles on
Company background
Company performance
Figure 144: Swatch Group: Group financial performance, 2008-12
Figure 145: Harry Winston Luxury: Group financial performance, 2008/09-2011/12
Figure 146: Swatch Group: Watches and jewellery segment performance, 2008-12
Figure 147: Swatch Group: Net sales, by region, 2008-12
e-commerce and social media

Tiffany & Co.
What we think
Growth slows
Underperforming against the market
And margins fall in 2012/13
Is Tiffany’s position a problem?
Asia-Pacific contributes less than at competitors
Online sales strong but remaining level
Company background
Company performance
Figure 148: Tiffany & Co.: Group financial performance, 2008/09-2012/13
Figure 149: Tiffany & Co: Sales growth, by region, 2012/13
Customer profile
Figure 150: UK: Brand profile, by gender, age, and socio-economic group, May 2013
e-commerce and social media

Tod’s Group
What we think
Continuing strong performance, but Italy holding the group back
Looking to international markets for growth
Tightening control
Brands – the strong and the weak…
e-commerce
Company background
Company performance
Figure 151: Tod’s Group: Financial performance, 2008-12
Figure 152: Tod’s Group: Sales, by region, 2008-12
e-commerce and social media

Valentino
What we think
High end positioning paying off
Online presence reflects style credentials
Company background
Company performance
Figure 153: Valentino: Sales performance, excl. sales tax, 2008-12
e-commerce and social media

Appendix – Broader Market Environment
Figure 154: Selected luxury goods markets: € to currencies of markets in this report, 2008-12
Figure 155: Selected luxury goods markets: $ to currencies of markets in this report, 2008-12
Figure 156: Selected luxury goods markets: Total population, 2008-12
Figure 157: Selected luxury goods markets: Population breakdown, by age group, 2011
Figure 158: Selected luxury goods markets: GDP growth rates (in current prices), 2002-12
Figure 159: Selected luxury goods markets: GDP growth rates (in constant prices), 2002-12
Figure 160: Selected luxury goods markets: Consumer prices, % change on previous year, 2008-12
Figure 161: Selected luxury goods markets: Total retail sales, 2008-12
Figure 162: Selected luxury goods markets: HNWI numbers, 2008-12
Figure 163: Selected luxury goods markets: HNWIs as a proportion of the total population, 2008-12

Appendix – Attitudes to Luxury Brands in the UK and Mainland Europe
UK
Figure 164: Most popular attitudes towards luxury brands, by demographics, UK, May 2013
Figure 165: Next most popular attitudes towards luxury brands, by demographics, UK, May 2013
Figure 166: Other attitudes towards luxury brands, by demographics, UK, May 2013
France
Figure 167: Most popular attitudes to luxury brands, by demographics, france, May 2013
Figure 168: Next most popular attitudes to luxury brands, by demographics, france, May 2013
Figure 169: Other attitudes to luxury brands, by demographics, france, May 2013
Germany
Figure 170: Most popular attitudes to luxury brands, by demographics, germany, May 2013
Figure 171: Next most popular attitudes to luxury brands, by demographics, germany, May 2013
Figure 172: Other attitudes to luxury brands, by demographics, Germany, May 2013
Italy
Figure 173: Most popular attitudes to luxury brands, by demographics, Italy, May 2013
Figure 174: Next most popular attitudes to luxury brands, by demographics, Italy, May 2013
Figure 175: Other attitudes to luxury brands, by demographics, Italy, May 2013
Spain
Figure 176: Most popular attitudes to luxury brands, by demographics, Spain, May 2013
Figure 177: Next most popular attitudes to luxury brands, by demographics, Spain, May 2013
Figure 178: Other attitudes to luxury brands, by demographics, Spain, May 2013

Appendix – How Often They Shop For Luxury and What Brands They Own
UK
Figure 179: Ownership or interest in owning luxury brands – Louis Vuitton, by demographics, UK, May 2013
Figure 180: Ownership or interest in owning luxury brands – Gucci, by demographics, UK, May 2013
Figure 181: Ownership or interest in owning luxury brands – Cartier, by demographics, UK, May 2013
Figure 182: Ownership or interest in owning luxury brands – Chanel, by demographics, UK, May 2013
Figure 183: Ownership or interest in owning luxury brands – Hermes, by demographics, UK, May 2013
Figure 184: Ownership or interest in owning luxury brands – Prada, by demographics, UK, May 2013
Figure 185: Ownership or interest in owning luxury brands – Rolex, by demographics, UK, May 2013
Figure 186: Ownership or interest in owning luxury brands – Burberry, by demographics, UK, May 2013
Figure 187: Ownership or interest in owning luxury brands-tiffany, by demographics, UK, May 2013
Figure 188: Ownership or interest in owning luxury brands – Mulberry, by demographics, UK, May 2013
Figure 189: Ownership or interest in owning luxury brands – Christian Dior, by demographics, UK, May 2013
Figure 190: Most popular frequency of buying luxury brands, by demographics, UK, May 2013
Figure 191: Next most popular frequency of buying luxury brands, by demographics, UK, May 2013
France
Figure 192: Most popular how often they shop for luxury goods, by demographics, france, May 2013
Figure 193: Next most popular how often they shop for luxury goods, by demographics, France, May 2013
Germany
Figure 194: Most popular how often they shop for luxury goods, by demographics, Germany, May 2013
Figure 195: Next most popular how often they shop for luxury goods, by demographics, Germany, May 2013
Italy
Figure 196: Most popular how often they shop for luxury goods, by demographics, Italy, May 2013
Figure 197: Next most popular how often they shop for luxury goods, by demographics, Italy, May 2013
Spain
Figure 198: Most popular how often they shop for luxury goods, by demographics, Spain, May 2013
Figure 199: Next most popular how often they shop for luxury goods, by demographics, spain, May 2013
US
Figure 200: Most popular how often they shop for luxury goods, by demographics, US, May 2013
Figure 201: Next most popular how often they shop for luxury goods, by demographics, US, May 2013
Figure 202: Most popular attitudes to luxury brands, by demographics, US, May 2013
China
Figure 203: Most popular how often they shop for luxury goods, by demographics, China, August 2013
Figure 204: Next most popular how often they shop for luxury goods, by demographics, China, August 2013

Appendix – The Consumer – Attitudes to Luxury Brands in China
Figure 205: Most popular attitude towards luxury brands, by demographics, China, August 2013
Figure 206: Next most popular attitude towards luxury brands, by demographics, August 2013
Figure 207: Other attitude towards luxury brands, by demographics, August 2013

Appendix – The Consumer – Attitudes to Luxury Brands in the US
Figure 208: Most popular attitudes to luxury brands, by demographics, US, May 2013
Figure 209: Next most popular attitudes to luxury brands, by demographics, US, May 2013
Figure 210: Other attitudes to luxury brands, by demographics, US, May 2013

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