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LUNCHTIME PREFERENCES-IRELAND-APRIL 2018

Published By :

Mintel

Published Date : Apr 2018

Category :

Food

No. of Pages : N/A

The Irish foodservice market is driven by the rising popularity of grab-and-go food options as time-poor consumers seek convenience, it is also being shaped by consumer demand for natural ingredients, vegetables, fruits, superfoods and healthy meals. Consumers enjoy buying lunches to eat out on everyday occasions and for leisure alike. Nonetheless they opt for relatively short lunch breaks due to busy lifestyles and worry about the costs of purchasing food when eating out, which raises concerns given the economic instability surrounding Brexit.

Table of contents

OVERVIEW
What you need to know
Issues covered in this Report
Definition
EXECUTIVE SUMMARY
The market
Figure 1: Estimated value of consumer spending across the foodservice market, RoI and NI, 2013-18
Forecast
Figure 2: Indexed estimated value of consumer spending across the foodservice market, RoI and NI, 2013-23
Market factors
Personal finances of Irish consumers affected by Brexit
Impact of inflation and food prices on disposable income
Food-to-go meets the needs of busy consumers
The rising importance of healthy eating diets and natural ingredients
Digital foodscape and technology product innovations enhance consumer experience
Companies, brands and innovations
The consumer
Irish consumers eat out more frequently on an everyday occasion than for leisure
Figure 3: Frequency of buying lunch to eat out of the home on an everyday and a leisure occasion in the last three months, NI and RoI, January 2018
Consumers spend less than 30 minutes for lunch breaks
Figure 4: The amount of time consumers spent eating lunch on an everyday and a leisure occasion in the last three months, NI and RoI, January 2018
Irish consumers eat out at coffee shops
Figure 5: Types of outlets consumers purchased lunch to eat out of home in the last three months, NI and RoI, January 2018
Sandwiches drive the lunchtime traffic
Figure 6: Type of food consumers have eaten for packed lunch in the last three months, NI and RoI, January 2018
Cost of eating out at lunch top concern for Irish consumers
Figure 7: Agreement with statements relating to eating out, NI and RoI, January 2018
THE MARKET – WHAT YOU NEED TO KNOW
Irish consumer spending across foodservice outlets to rise
Political and economic instability affects consumers’ spending
Food prices influencing consumer food consumption
Consumers become increasingly interested in food-to-go options
Healthy food and natural ingredients appealing to Irish consumers
Digital technologies and social media continue to influence consumers
MARKET SIZE AND FORECAST
Irish consumers continue eat out
Figure 8: Estimated value of consumer spending across the foodservice market, IoI, RoI and NI, 2013-23
Limited-service outlets attract the highest share of the consumer spend
Figure 9: Commercial channel – Share of consumer spend, NI and RoI, 2017
Food on the go and fast casual segments appealing to Irish consumers
Figure 10: Consumer spending and share of consumer spend, NI, RoI and IoI, 2017
Slow growth of the quick-service restaurants segment
Figure 11: Estimated value of consumer spending for the quick-service restaurant (QSR) market, IoI, RoI and NI, 2013-23
Cafés/coffee shops continue to benefit from coffee culture
Figure 12: Estimated value of consumer spending for café/coffee shop market, IoI, RoI and NI, 2013-23
Full-service restaurants becoming even more popular choice
Figure 13: Estimated value of consumer spending for the full-service restaurant market, IoI, RoI and NI, 2013-23
MARKET DRIVERS
Brexit’s shaping consumers’ spending
Consumers concerned over finances
Figure 14: How consumers describe their finances compared to a year ago, NI and RoI, September 2017
Figure 15: Financial health of Irish consumers, NI and RoI, January 2017 and January 2018
Food prices continue to fall in RoI but are on the rise in NI
Figure 16: RoI consumer price index – All goods vs food, January 2016-January 2018
Figure 17: NI consumer price index – All goods vs food, January 2016-January 2018
Grab-and-go food appealing to transumers
Figure 18: New product development in food on the go, by sub-category (top 5), UK and Ireland, 2013-17
Figure 19: Top 15 claims analysis of food on-the-go market (top 5), UK and Ireland, 2013-17
Consumers want fast and healthy snacks
Irish consumers in search for convenience and healthy options
Figure 20: Select European countries: attitudes towards prepared meals, 2016
Technology the driver of consumer engagement
Figure 21: Ownership of or access to mobile technology devices, NI and RoI, 2017 and 2018
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
YO! Sushi focusing on personalisation and a data-led strategy for the future
Greggs considering additional menu to compete in new mealtime market
Tesco Ireland joins Bord Bia’s Origin Green initiative
Centra expanding store network and refurbishing existing portfolio
Boots follows Aldi’s lead in prohibiting the sale of energy drinks to under-16s
COMPANIES AND BRANDS
Musgrave (Centra, SuperValu, Mace in NI)
Key facts
Product portfolio
Recent developments
Subway
Key facts
Product portfolio
Recent developments
Marks & Spencer
Key facts
Product portfolio
Brand NPD
Recent developments
Tesco
Key facts
Product portfolio
Brand NPD
Recent developments
Dunnes
Key facts
Product portfolio
Brand NPD
Recent developments
Boots
Key facts
Product portfolio
Brand NPD
Recent developments
Greggs
Key facts
Product portfolio
Recent developments
Eddie Rockets
Key facts
Product portfolio
Wagamama
Key facts
Product portfolio
Recent developments
YO! Sushi
Key facts
Product portfolio
Recent developments
McDonald’s
Key facts
Product portfolio
Recent developments
Burger King
Key facts
Product portfolio
Recent developments
KFC
Key facts
Product portfolio
Starbucks
Key facts
Product portfolio
Costa Coffee
Key facts
Products portfolio
Recent developments
Insomnia Coffee Company
Key facts
Product portfolio
Recent developments
Boojum
Key facts
Product portfolio
Recent developments
Applegreen
Key facts
Product portfolio
Recent developments
WHO’S INNOVATING?
Figure 22: New products launched in the on-the-go food and drink market, UK and Ireland, January 2013-February 2018
Figure 23: Claims analysis of new products launched in sandwiches/wraps and salad categories, UK and Ireland, January 2013-February 2018
Online and mobile pre-ordering
Brunch on the rise as a meal occasion
Reusable cup scheme
THE CONSUMER – WHAT YOU NEED TO KNOW
Irish consumers opt for eating out at lunchtime
Average lunch breaks last less than half an hour
Cafés and fast food favourite lunchtime venues
Irish consumers show strong preferences towards eating sandwiches
The cost of eating out raises concerns
FREQUENCY OF PURCHASING LUNCH OUT OF HOME
Irish consumers inclined to buy lunch to eat out of home
Figure 24: Frequency of buying lunch to eat out of the home in the last three months, NI and RoI, January 2018
Irish consumers likely to buy lunch out of home a few times a week on an everyday occasion
Figure 25: Frequency of buying lunch to eat out of the home on an everyday occasion in the last three months, NI and RoI, January 2018
RoI men and Millennials most likely to buy lunch to eat out of the home
Figure 26: Consumers who have bought lunch to eat out of home a few times a week on an everyday occasion in the last three months, by gender and age, NI and RoI, January 2018
Figure 27: Consumers who have bought lunch to eat out of home a few times a week on an everyday occasion in the last three months, by working status, NI and RoI, January 2018
Irish consumers buy lunch to eat out less frequently for leisure than for everyday occasions
Figure 28: Frequency of buying lunch to eat out of the home on a leisure occasion in the last three months, NI and RoI, January 2018
Irish women buy lunch out of home on a leisure occasion less frequently than men
Figure 29: Consumers who have bought lunch to eat out of home a few times a month on a leisure occasion in the last three months, by gender and age, NI and RoI, January 2018
TIME CONSUMERS SPEND EATING LUNCH
Irish consumers spend less than half an hour eating lunch on everyday occasions
Figure 30: The amount of time consumers spent eating lunch on an everyday occasion in the last three months, NI and RoI, January 2018
Older Gen-Xers in RoI and NI Baby Boomers spend less than half an hour on the lunch breaks
Figure 31: Consumers who spent 16-30 minutes eating lunch on an everyday occasion in the last three months, by gender and age, NI and RoI, January 2018
Irish consumers take longer lunch breaks on leisure occasions
Figure 32: The amount of time consumers spent eating lunch on a leisure occasion in the last three months, NI and RoI, January 2018
RoI Millennials and C2DEFs taking half an hour lunch breaks on leisure occasions
Figure 33: Consumers who spent 16-30 minutes eating lunch on a leisure occasion in the last three months, by gender, age and social class, NI and RoI, January 2018
TYPES OF OUTLETS VISITED FOR LUNCH OUT OF HOME
Coffee shops and cafés the most frequently visited lunchtime outlet
Figure 34: Types of outlets consumers purchased lunch to eat out of home in the last three months, NI and RoI, January 2018
Irish women more likely to eat out in coffee shops
Figure 35: Consumers who purchased lunch to eat out of home in cafés/coffee shops in the last three months, by gender, NI and RoI, January 2018
Figure 36: Consumers who purchased lunch to eat out of home in cafés/coffee shops in the last three months, by working status, NI and RoI, January 2018
Young Millennials primary fast food outlet shoppers
Figure 37: Consumers who purchased lunch to eat out of home in fast food outlets in the last three months, by age, NI and RoI, January 2018
Figure 38: Consumers who purchased lunch to eat out of home in fast food outlets in the last three months, by social status, NI and RoI, January 2018
Figure 39: Consumers who purchased lunch to eat out of home in fast food outlets in the last three months, by presence of children in household, NI and RoI, January 2018
Supermarkets the preferred food outlet amongst Irish 16-24-year-olds
Figure 40: Consumers who purchased lunch to eat out of home in supermarkets in the last three months, by gender and age, NI and RoI, January 2018
Figure 41: Consumers who purchased lunch to eat out of home in supermarkets in the last three months, by marital status, NI and RoI, January 2018
Deli counter food attracting Irish men
Figure 42: Consumers who purchased lunch to eat out of home in a convenience store deli counter in the last three months, by gender and marital status, NI and RoI, January 2018
Figure 43: Consumers who purchased lunch to eat out of home in a convenience store deli counter in the last three months, by age, NI and RoI, January 2018
PACKED LUNCH FOOD CHOICES
Sandwiches and wraps favourite lunchtime food
Figure 44: Type of food consumers have eaten for packed lunch in the last three months, NI and RoI, January 2018
Sandwiches top choice for packed lunches made by Irish Millennials
Figure 45: Consumers who have eaten sandwiches/wraps as part of their packed lunch in the last three months, by age, NI and RoI, January 2018
Fruits, vegetables and salads eaten by consumers with higher household income
Figure 46: Consumers who have eaten fruits/vegetables or salads as part of their packed lunch in the last three months, by gross annual household income, NI and RoI, January 2018
Figure 47: Consumers who have eaten fruits/vegetables or salads as part of their packed lunch in the last three months, by age, NI and RoI, January 2018
Soup most popular among RoI women
Figure 48: Consumers who have eaten soup as part of their packed lunch in the last three months, by gender, NI and RoI, January 2018
Treat items and ready meals preferred lunchtime item amongst Irish Millennials and singles
Figure 49: Consumers who have eaten treat items as part of their packed lunch in the last three months, by age, NI and RoI, January 2018
Figure 50: Consumers who have eaten treat items as part of their packed lunch in the last three months, by gender and marital status, NI and RoI, January 2018
Figure 51: Consumers who have eaten ready meals as part of their packed lunch in the last three months, by age and marital status, NI and RoI, January 2018
ATTITUDES TOWARDS LUNCHTIME BEHAVIOURS
Irish consumers concerned about the cost of eating out
Figure 52: Agreement with statements relating to eating out, NI and RoI, January 2018
Irish women and C2DEFs think it is too expensive to eat lunch out daily
Figure 53: Agreement with statement ‘It is too expensive to eat lunch out every day’, by gender and age, NI and RoI, January 2018
Eating out for lunch is unhealthy according to Irish women
Figure 54: Agreement with statement ‘Packed lunches are healthier than eating out for lunch’, by gender and age, NI and RoI, January 2018
Irish consumers put off by queues when buying lunch
Figure 55: Agreement with statement ‘Queues put me off buying lunch from some venues’, by gender, age and social class, NI and RoI, January 2018
Irish Millennials interested in using food delivery services at lunch
Figure 56: Agreement with statement ‘I would be interested in using food delivery (eg Deliveroo) services for lunch in the future’, by age, NI and RoI, January 2018
Figure 57: Agreement with statement ‘I would be interested in using food delivery (eg Deliveroo) services for lunch in the future’, by marital status and presence of children in household, NI and RoI, January 2018
Lunch price an important factor for Irish consumers
Figure 58: Agreement with statements ‘I spend less on lunch out of home now than I did a year ago’ and ‘I have switched to less expensive venues for lunch’, by age, gender and social class, NI and RoI, January 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Consumer research
Data sources
Generational cohort definitions
Market size rationale
Abbreviations

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