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Lifestyles of the Sandwich Generation - UK - March 2015

Published By :

Mintel

Published Date : Mar 2015

Category :

Lifestyle

No. of Pages : 47 Pages


As the Sandwich Generation grows, providing additional support to those caring for both children and parents, as well as providing them with opportunities to take time out for themselves, will be essential. But there is also value in bringing these multi-generational family structures together, allowing them to build strong emotional bonds and share important life-skills.
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

Multi-generational households are on the rise
Figure 1: Trends in the number of multi-generational households in the UK (in 000s), 1996-2014
Majority of Sandwichers balancing work with care
Figure 2: Employment status of sandwich generation adults, November 2014
Seven in ten provide day-to-day care for parents
Figure 3: Types of care provided for parents, November 2014
Extended family units
Figure 4: Sandwich Generation lifestyle attitudes, November 2014
Nearly a quarter interested in getting more healthcare information for ageing parents
Figure 5: Interest in new products and services, November 2014
What we think

Issues and Insights

Lack of ‘me-time’ puts added pressure on Sandwichers
The facts
The implications
Bringing multi-generational families together
The facts
The implications
Supporting the supporters
The facts
The implications

Trend Application

Trend: Man in the Mirror
Trend: Who are the Joneses?
Trend: Cam Cam

Market Drivers

Key points
Ageing population drives size of Sandwich Generation
Figure 6: Trends in the age structure of the UK population, 2009-19
Increase in age of mother at first birth
Figure 7: Average age of mothers and mean age of mother at first birth, England and Wales, 1990-2013
Increase in multi-generational households
Figure 8: Trends in the number of multi-generational households in the UK (in 000s), 1996-2014
Workplace flexibility
Figure 9: Employment status of sandwich generation adults, November 2014
Negative sentiment surrounding care homes
Figure 10: Attitudes to residential care, July 2014

The Consumer – Types of Care Provided for Parents

Key points
Seven in ten provide day-to-day care for parents
Figure 11: Types of care provided for parents, November 2014
Men more likely to provide care for parents
Figure 12: Types of care provided for parents, by demographics, November 2014
Over two thirds of Sandwich Generation responsible for general wellbeing of parents
Financial supporters prove the most stretched
Figure 13: Types of care provided for parents, all Sandwich Generation versus financial supporters (net), November 2014

The Consumer – Sandwich Generation Lifestyle Attitudes

Key points
Sandwichers bring families together
Figure 14: Sandwich Generation lifestyle attitudes, November 2014
Nearly four in 10 take time out of work to look after children or parents
Figure 15: Agreement with the statement “Have you had to take time out of work to look after either your/your partner’s parent(s) or your children in the last 12 months?”, by demographic groups, November 2014
Sandwich generation tight on personal time
Figure 16: Agreement with the statement “Do you have much free time for yourself?”, by demographics, November 2014

The Consumer – Interest in New Products and Services

Key points
Nearly a quarter interested in getting more healthcare information for ageing parents
Figure 17: Interest in new products and services, November 2014
Growth in technological monitoring devices
Opportunity for more wearable tech
Figure 18: Example of grandCARE Systems package, February 2015
Offering more support to help children fly the nest

Appendix – Market Drivers

Figure 19: Age-specific fertility rates*, England and Wales, 1990-2013
Figure 20: Live births by age of mother, England and Wales, 1990-2013

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