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Lifestyles of Children and Teens - UK - May 2014

Published By :

Mintel

Published Date : May 2014

Category :

Lifestyle

No. of Pages : 195 Pages

’Fun’ is the key concept to utilise when catering to the tastes of younger demographics, with television and social media scoring highly on the ‘fun’ factor and, accordingly, enjoying regular use. Publishers of traditional media would benefit from exploring new formats, add-ons and angles to be more in line with children’s tastes.
Table of Content

Introduction

Methodology
Abbreviations

Executive Summary

Savings – a high priority
Figure 1: How pocket money is spent, March 2014
Sugary snacks dominate wish lists
Figure 2: Snacks that children and teens would ask their parents for, March 2014
Online and offline continue to merge
Figure 3: Attitudes towards social media, March 2014
Most kids and teens know what they want to be when they grow up
Figure 4: What children and teens want to be when they are grown up, March 2014
What we think

Issues and Insights

Children’s print media could benefit from more interactivity
The facts
The implications
Negating the impact of gender on the future aspirations of kids and teens
The facts
The implications

Trend Application

Trend: Influentials
Trend: Entrepreneurial Spirit
Trend: The Real Thing

Market Drivers

Key points
Trends in age structure and growth projections of UK’s 7-15-year-olds
Figure 5: Trends in the age structure of the UK population, by age, 2009-19
Family income and parents’ marital status
Figure 6: Annual household income, by parents’ marital status, March 2014
Family support network
Figure 7: Support network, by age of parents, March 2014
Childhood obesity
Figure 8: Proportions of underweight, healthy weight, overweight and obese children, by school year, England, 2012-13
Use of technology in the home
Figure 9: Technology devices used by children and teens, March 2014
Use of social media
Figure 10: Use of social media and social apps, March 2014

The Consumer – Pocket Money

Key points
Nearly a fifth of kids receive over £30 a month
Figure 11: Monthly pocket money, March 2014
Dads more generous with kids than mums
Figure 12: Monthly pocket money, by gender and age of parent, March 2014
Boys aged 10-12 out-earn girls in the same age group
Figure 13: Monthly pocket money, by gender and age of children and teens, March 2014
Almost half of children and teens save their pocket money
Figure 14: How pocket money is spent, March 2014
Half of teenage girls spent on fashion items
Figure 15: How pocket money is spent, by gender of children and teens, March 2014
Children’s spending rises with more pocket money
Figure 16: How pocket money is spent, by amount of monthly pocket money received, March 2014

The Consumer – What Children and Teens Want for Their Birthday

Key points
Technology items dominate birthday wish lists
Figure 17: What children and teens want for their birthday, March 2014
Making up for pocket money shortfall
Video games for boys, fashion for girls
Figure 18: What children and teens want for their birthday, by gender and age of children and teens, March 2014
Pocket money spend drives interest in upgraded versions
Figure 19: What children and teens want for their birthday, by selected things that pocket money is spent on, March 2014

The Consumer – Snacking Habits

Key points
Children and teens most likely to ask for sugary snacks
Figure 20: Snacks that children and teens would ask their parents for, March 2014
Older boys lose interest in healthy foods
Figure 21: Snacks that children and teens would ask their parents for, March 2014

The Consumer – Media Habits and Attitudes

Key points
Blurred lines between online and offline worlds
Figure 22: Attitudes towards social media, March 2014
TV remains at the centre of children’s lives
Figure 23: Attitudes towards TV, March 2014
Teens look to social media for inspiration
Figure 24: Attitudes towards social media and TV, by age, March 2014
Correspondence analysis – Attitudes towards media
Methodology
Are we having fun yet?
Figure 25: Correspondence analysis, May 2014
Figure 26: Associations with different media, May 2014

The Consumer – Ideal Day

Key points
Going to a theme park is top of the wish list for an ideal day
Figure 27: Ideal day of children and teens, March 2014
Figure 28: OLLA’s furniture for kids, May 2014
A fifth of teenage girls would choose to work on their ideal day
Figure 29: Ideal day of children and teens, by gender of children and teens, March 2014

The Consumer – What Children and Teens Want to Be When They Grow Up

Key points
One in seven have not thought about what they want to be in the future
Figure 30: What children and teens want to be when they are grown up, March 2014
Gender divisions in future aspirations
Figure 31: What children and teens want to be when they grow up, by gender and age of children and teens, March 2014
Affluent families in a stronger position to direct children to a certain goal
Figure 32: What children and teens want to be when they grow up, by parents’ socio-economic group, March 2014

The Consumer – Concerns of Children and Teens

Key points
More serious focus for today’s children and teens
Figure 33: Concerns of children and teens, March 2014
Teen girls become more aware of their nutrition
Figure 34: Concerns of children and teens, by gender and age of children and teens, March 2014
Bullying remains a key concern
Figure 35: Concerns about being bullied at school or online, by current family financial situation, March 2014

Appendix – Demographic Overview

Figure 36: Demographic overview, March 2014
Figure 37: Demographic overview, March 2014 (continued)
Figure 38: Demographic overview, March 2014 (continued)
Figure 39: Demographic overview, March 2014 (continued)
Figure 40: Demographic overview, March 2014 (continued)
Figure 41: Demographic overview, March 2014 (continued)
Figure 42: Demographic overview, March 2014 (continued)
Figure 43: Demographic overview, March 2014 (continued)
Figure 44: Demographic overview, March 2014 (continued)
Figure 45: Demographic overview, March 2014 (continued)
Figure 46: Demographic overview, March 2014 (continued)
Figure 47: Demographic overview, March 2014 (continued)

Appendix – The Consumer – Pocket Money

Figure 48: Monthly pocket money, March 2014
Figure 49: How pocket money is spent, March 2014
Figure 50: How pocket money is spent, by Monthly pocket money, March 2014
Figure 51: Most popular monthly pocket money, by demographics, March 2014
Figure 52: Next most popular monthly pocket money, by demographics, March 2014
Figure 53: Most popular how pocket money is spent, by demographics, March 2014
Figure 54: Next most popular how pocket money is spent, by demographics, March 2014

Appendix – The Consumer – What Children and Teens Want for Their Birthday

Figure 55: What children and teens want for their birthday, March 2014
Figure 56: What children and teens want for their birthday, by most popular how pocket money is spent, March 2014
Figure 57: What children and teens want for their birthday, by next most popular how pocket money is spent, March 2014
Figure 58: Most popular what children and teens want for their birthday, by demographics, March 2014
Figure 59: Next most popular what children and teens want for their birthday, by demographics, March 2014
Figure 60: Other what children and teens want for their birthday, by demographics, March 2014

Appendix – The Consumer – Snacking Habits

Figure 61: What snacks children would ask for, March 2014
Figure 62: Most popular what snacks children would ask for, by demographics, March 2014
Figure 63: Next most popular what snacks children would ask for, by demographics, March 2014

Appendix – The Consumer – Media Habits and Attitudes

Figure 64: Attitudes towards media, March 2014
Figure 65: Attitudes towards social media and TV, March 2014
Figure 66: Attitudes towards social media and TV, by attitudes towards media – TV, March 2014
Figure 67: Attitudes towards social media and TV, by attitudes towards media – Magazines, March 2014
Figure 68: Attitudes towards social media and TV, by attitudes towards media – Books including ebooks, March 2014
Figure 69: Attitudes towards social media and TV, by attitudes towards media – Social networks, March 2014
Figure 70: Attitudes towards media, by attitudes towards social media and TV – Do your parents often check what you watch on TV?, March 2014
Figure 71: Attitudes towards media, by attitudes towards social media and TV – Do you find things you want to have on TV programmes?, March 2014
Figure 72: Attitudes towards media, by attitudes towards social media and TV – Do you find things you want to have/buy on social networks?^, March 2014
Figure 73: Attitudes towards media, by attitudes towards social media and TV – Do you often talk to friends whilst watching TV?, March 2014
Figure 74: Attitudes towards media, by attitudes towards social media and TV – Do you think it is strange if a company doesn’t have a profile on a social network?, March 2014
Figure 75: Attitudes towards media, by attitudes towards social media and TV – Do you share pictures of your new things on social networks?^, March 2014
Figure 76: Attitudes towards media, by attitudes towards social media and TV – Do you talk to your friends more online/on mobile phones, than in person?, March 2014
Figure 77: Most popular attitudes towards media – TV, by demographics, March 2014
Figure 78: Next most popular attitudes towards media – TV, by demographics, March 2014
Figure 79: Most popular attitudes towards media – Magazines, by demographics, March 2014
Figure 80: Next most popular attitudes towards media – Magazines, by demographics, March 2014
Figure 81: Most popular attitudes towards media – Books including ebooks, by demographics, March 2014
Figure 82: Next most popular attitudes towards media – Books including ebooks, by demographics, March 2014
Figure 83: Most popular attitudes towards media – Social networks, by demographics, March 2014
Figure 84: Next most popular attitudes towards media – Social networks, by demographics, March 2014
Figure 85: Attitudes towards social media and TV – Do your parents often check what you watch on TV?, by demographics, March 2014
Figure 86: Attitudes towards social media and TV – Do you find things you want to have on TV programmes?, by demographics, March 2014
Figure 87: Attitudes towards social media and TV – Do you find things you want to have/buy on social networks?^, by demographics, March 2014
Figure 88: Attitudes towards social media and TV – Do you often talk to friends whilst watching TV?, by demographics, March 2014
Figure 89: Attitudes towards social media and TV – Do you think it is strange if a company doesn’t have a profile on a social network?, by demographics, March 2014
Figure 90: Attitudes towards social media and TV – Do you share pictures of your new things on social networks?^, by demographics, March 2014
Figure 91: Attitudes towards social media and TV – Do you talk to your friends more online/on mobile phones, than in person?, by demographics, March 2014

Appendix – The Consumer – Ideal Day

Figure 92: Ideal day, March 2014
Figure 93: Most popular ideal day, by demographics, March 2014
Figure 94: Next most popular ideal day, by demographics, March 2014
Figure 95: Other ideal day, by demographics, March 2014

Appendix – The Consumer – What Children and Teens Want to Be When They Grow Up

Figure 96: What children and teens want to be when they grow up, March 2014
Figure 97: Most popular what children and teens want to be when they grow up, by demographics, March 2014
Figure 98: Next most popular what children and teens want to be when they grow up, by demographics, March 2014

Appendix – The Consumer – Concerns of Children and Teens

Figure 99: Concerns of children and teens, March 2014
Figure 100: Concerns of children and teens – School work/grades, by demographics, March 2014
Figure 101: Concerns of children and teens – What other people think of me, by demographics, March 2014
Figure 102: Concerns of children and teens – What I will do in the future, by demographics, March 2014
Figure 103: Concerns of children and teens – Being popular, by demographics, March 2014
Figure 104: Concerns of children and teens – Not having the latest gadgets, by demographics, March 2014
Figure 105: Concerns of children and teens – The environment, by demographics, March 2014
Figure 106: Concerns of children and teens – Eating things that are bad for me, by demographics, March 2014
Figure 107: Concerns of children and teens – Getting a boyfriend/girlfriend^, by demographics, March 2014
Figure 108: Concerns of children and teens – Being bullied at school/online, by demographics, March 2014

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