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Lifestyle of Over 55 years - Brazil - September 2013

Published By :

Mintel

Published Date : Oct 2013

Category :

Lifestyle

No. of Pages : 74 Pages


The world population is aging and young adults increasingly delaying plans to start a family. This change in the demographic profile, with fewer parts, is so intense in Brazil. Over the last fifty years, the percentage of seniors nearly doubled and the estimates, with the improvement in life expectancy, which is quadruple by 2060. In contrast, Brazilian women have their first child later and later, with projections for 29 years after 2030. Not passing a maximum of two children.

This scenario implies, among other changes in social, a broad participation of adults aged 55 + in the economy and future business development, which should focus increasingly their needs. Something that just happens today, since the reality is that six in ten earn less than two minimum wages (up to 1,400 dollars), most live with family (with children or family of children) and few have financial independence or dedicated the small budget just to own spending and leisure.
TABLE OF CONTENT

Introduction
Definition
Abbreviations

Executive Summary
Topics Report
Demographic Overview
Figure 1: Classes of nominal income * monthly (minimum wage in real **) of the population, 2010:
Changes to retirement
Figure 2: Changes in lifestyle after retirement, in May 2013:
Changes in spending habits
Figure 3: Changes in the habit of spending, in May 2013:
Figure 3: Changes in the habit of spending, in May 2013:
Segmentation Analysis - Lifestyle of Over 55 Years
Figure 4: Segmentation according to the style of life of over 55 years in May 2013:
What we think

Demographic Overview
Central topics
A country still young, towards aging
Figure 5: number of the population by age group, 2000 and 2010:
The over 55 prefer to stay more with family than alone
Figure 6: With whom currently live, by age, July 2013
Figure 7: Marital declared, by age, July 2013
Retirement and income of adults aged 55 +
Figure 8: Classes nominal monthly income * (** minimum wage) and of the population of adults aged 55 +, 2010:
Figure 9: Demographics of retirees or pensioners Brazil *, 2010 census
Figure 9: Demographics of retirees or pensioners Brazil *, 2010 census

Changes in lifestyle with retirement
Central topics
Focus on quality of life of the employee can benefit businesses in the long run
Figure 10: Number of active benefits (pensions) INSS, 2002-11
Figure 11: Reasons for retirement, May 2013
With the coming retirement, family and leisure become priorities
Figure 12: Changes in lifestyle after retirement, May 2013
Figure 13: Internet in the last three months, all age and class selected, May 2013
Figure 13: Internet in the last three months, all age and class selected, May 2013

Changes in Spending Habits
Central topics
The food at home is perceived as healthier and less costly
Figure 14: Changes in the spending habit, May 2013
Spending on clothing and leisure are associated with feeling young
Figure 15: Attitudes towards lifestyle, May 2013:

Segmentation Analysis - Lifestyle of the Above 55 years
Central topics:
Figure 16: Segmentation according to the lifestyle of over 55, May 2013
Active and Well With Life (44%)
Living for the Family and the House (37%)
Modern Independent and Alone (19%)

Appendix - Reasons for retirement
Figure 17: Reasons for retirement, May 2013

Appendix - Factors most relevant postretirement
Figure 18: Factors most relevant Postretirement May 2013

Appendix - Changes in the habit of spending
Figure 19: Changes in the spending habit, May 2013
Figure 20: Changes in the habit of spending - More, by demographics, May 2013

Appendix - Attitudes towards lifestyle of the elderly
Figure 21: Attitudes towards lifestyle of old age, May 2013
Figure 22: Attitudes towards lifestyle of the elderly - I prefer taking herbal remedies and herbal, homeopathic type than traditional remedies, by demographics, May 2013
Figure 23: Attitudes towards lifestyle Seniors - New technologies can be difficult to understand, by demographics, May 2013
Figure 23: Attitudes towards lifestyle Seniors - New technologies can be difficult to understand, by demographics, May 2013
Figure 24: Attitudes towards lifestyle of the elderly - The Internet has become a leisure activity for me, by demographics, May 2013
Figure 25: Attitudes towards lifestyle of the elderly - would attend events designed specifically for seniors, by demographics, May 2013
Figure 25: Attitudes towards lifestyle of the elderly - would attend events designed specifically for seniors, by demographics, May 2013
Figure 26: Attitudes towards lifestyle Seniors - Normally usually stay indoors more during the week, by demographics, May 2013
Figure 27: Attitudes towards lifestyle Seniors - Be in touch with the environment / nature is important to me, by demographics, May 2013
Figure 27: Attitudes towards lifestyle Seniors - Be in touch with the environment / nature is important to me, by demographics, May 2013
Figure 28: Attitudes towards lifestyle of the elderly - I prefer to give priority to spend time with my family., By demographics, May 2013
Figure 29: Attitudes towards lifestyle of the elderly - I like to do activities because rejuvenates dynamics / feel younger, by demographics, May 2013
Figure 29: Attitudes towards lifestyle of the elderly - I like to do activities because rejuvenates dynamics / feel younger, by demographics, May 2013
Figure 30: Attitudes towards lifestyle of the elderly - is important to maintain a youthful appearance, by demographics, May 2013
Figure 31: Attitudes towards lifestyle of the elderly - I like to keep busy (a) with homework or work, by demographics, May 2013
Figure 31: Attitudes towards lifestyle of the elderly - I like to keep busy (a) with homework or work, by demographics, May 2013
Figure 32: Attitudes towards lifestyle of the elderly - I like having a routine quiet, by demographics, May 2013
Figure 33: Attitudes towards lifestyle of the elderly - I\'d rather be alone (a) than in groups, by demographics, May 2013
Figure 33: Attitudes towards lifestyle of the elderly - I\'d rather be alone (a) than in groups, by demographics, May 2013

Appendix - Half that accessed the Internet
Figure 34: Half that accessed the Internet, May 2013
Figure 35: Half that accessed the internet, by demographics, May 2013
Figure 36: Half that accessed the internet, by demographics, May 2013
Figure 36: Half that accessed the internet, by demographics, May 2013
Figure 37: Current status of work by gender and age, May 2013

Appendix - Analysis Segmentation
Figure 38: Target groups, May 2013
Figure 39: Target groups, by demographics, May 2013
Figure 40: Attitudes towards lifestyle of the elderly, by target groups, May 2013
Figure 40: Attitudes towards lifestyle of the elderly, by target groups, May 2013
Figure 41: Changes in the habit of spending by target groups, May 2013

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