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Leisure Centres and Swimming Pools - UK - February 2014

Published By :

Mintel

Published Date : Feb 2014

Category :

Lifestyle

No. of Pages : 157 Pages

Technology (whether in the form of an app or wearable products) can be a powerful tool to boost motivation and increase retention levels, because it allows regular and accurate measurement of performance and fitness.
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: UK market for leisure centres and swimming pools, 2008-18
Market factors
Figure 2: Indexed price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), at current prices, 2008-13
Companies, brands and innovation
Figure 3: Leading operators of leisure centres and swimming pools, by turnover, January 2014
The consumer
Current usage of leisure centres and swimming pools
Figure 4: Current usage of leisure centres and swimming pools, 2012 and 2013
Sport and exercise participation
Figure 5: Sport and exercise participation, October 2013
Frequency of usage of leisure centres and swimming pools
Figure 6: Frequency of usage of leisure centres and swimming pools, 2012 and 2013
Activities done at leisure centres and swimming pools
Figure 7: Activities done at leisure centres and swimming pools, October 2013
Reasons for using a leisure centre and/or swimming pool
Figure 8: Reasons for using a leisure centre and/or swimming pool complex, October 2013
Reasons for not using a leisure centre and/or swimming pool
Figure 9: Reasons for not using a leisure centre and/or swimming pool complex, October 2013
Attitudes towards sport and exercise
Figure 10: Attitudes towards sport and exercise, October 2013
What we think

Issues in the Market

How can operators demonstrate empathy for customers’ squeezed financial circumstances?
How can operators increase the appeal of their centres to women?
How can operators capitalise on interest shown among over-45s?
What can operators do to try to engage with non-exercisers or non-users of leisure centres?
Where are the opportunities for operators around the growth in mobile technology?
Is there potential for operators to develop personal training services further?
Is there an opportunity for operators to smooth usage through the use of technology?

Trend Application

Trend: Help Me Help Myself
Trend: Return to the Experts
Mintel Futures: Old Gold

Market Drivers

Key points
Energy still a hot topic
Figure 11: Average price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2008-13
Simplified CRC tax still a burden
Figure 12: Tonnes of CO2 emissions of leading leisure centres and swimming pool operators, 2010/11 vs 2011/12
Centre numbers stabilise
Figure 13: Trends in the number of leisure centres and swimming pools in the UK, 2008-12
Closure versus investment
Outdoor gyms provide breath of fresh air
Sports less of a priority during times of economic hardship
Figure 14: Sports played in last six months, June 2011-May 2013
Figure 15: Leisure activities’ net spending trend* in past 12 months, by sector, July 2013
Boom in technology ownership presents opportunities
Figure 16: Technology products in household, September 2012 and September 2013
Consumers continue to face economic challenges
Figure 17: Trends in inflation and average weekly earnings, 2008-13

Who’s Innovating?

Key points
Tech takes centre stage
We don’t just want to run
Encouraging the marginalised
Letting the young have a voice
Operators also have their say
People power

Market Size and Forecast

Key points
A slight Olympics bounce?
Figure 18: UK market for leisure centres and swimming pools, 2008-18
Forecast
Figure 19: UK leisure centres and swimming pools market size forecast, 2008-18

Segment Performance

Key points
Majority of centres still have pools
Figure 20: Trends in numbers of leisure centres and swimming pools in the UK, by type, 2011-13
Trusts close in on in-house operations
Figure 21: Leisure centres and swimming pools, by type of operator, 2011-13
Sports activities still the main revenue source
Figure 22: Estimated revenue breakdown of leisure centres and swimming pools, 2012 and 2013

Market Share

Key points
The growth of Greenwich Leisure continues
Figure 23: Leading operators of leisure centres and swimming pools, by turnover, January 2014
Greenwich Leisure almost reaches the century mark
Figure 24: Leading operators of leisure centres and swimming pools, by number of sites, January 2014

Companies and Products

Greenwich Leisure Ltd
Figure 25: Greenwich Leisure Ltd, clients and sites, January 2014
Figure 26: Greenwich Leisure Ltd, key financial data, 2011 and 2012
Figure 27: Greenwich Leisure Ltd, incoming resources breakdown, 2011 and 2012
DCL (Holdings) Ltd
Figure 28: DC Leisure, clients and sites, January 2014
Figure 29: DCL Holdings Ltd, key financial data, 2012 and 2013
Sports and Leisure Management Limited (SLM)
Figure 30: Sports and Leisure Management, clients and sites, January 2014
Figure 31: Sports and Leisure Management Ltd, key financial data, 2012 and 2013
Parkwood Leisure Limited
Figure 32: Parkwood Leisure, clients and sites, January 2014
Figure 33: Parkwood Leisure Ltd, key financial data, 2011 and 2012
Fusion Lifestyle
Figure 34: Fusions Lifestyle, clients and sites, January 2014
Figure 35: Fusion Lifestyle, key financial data, 2011 and 2012
Figure 36: Fusion Lifestyle, revenue breakdown, 2011 and 2012
Leisure Connection Limited
Figure 37: Leisure Connection Ltd, key financial data, 2011 and 2012
Serco Leisure
Figure 38: Serco Leisure, clients and sites, January 2014
Figure 39: Serco Leisure Ltd, key financial data, 2011 and 2012

The Consumer – Current Usage

Key points
Users hold steady but signs of success with memberships
Figure 40: Current usage of leisure centres and swimming pools, 2012 and 2013
Women offer the greatest potential for growth
Figure 41: Current usage of leisure centres and swimming pools, by gender and age, October 2013

The Consumer – Sport and Exercise Participation

Key points
Home exercise rivals the leisure centre
Figure 42: Sport and exercise participation, October 2013
Outdoor competition
Apps and wearable tech present opportunities
Targeting the inactive

The Consumer – Frequency of Usage

Key points
Almost half of users visit weekly or more often
Figure 43: Frequency of usage of leisure centres and swimming pools, 2012 and 2013
Approaching two thirds of monthly members visit weekly or more
Figure 44: Frequency of usage of leisure centres and swimming pools, by current usage of leisure centres and swimming pools, October 2013

The Consumer – Activities Done at Leisure Centres

Key points
Swimming underpins appeal of leisure centres
Figure 45: Activities done at leisure centres and swimming pools, October 2013
Gym is a big draw for monthly members
Figure 46: Activities done at leisure centres and swimming pools, by current usage of leisure centres and swimming pools, October 2013

The Consumer – Reasons for Visiting

Key points
Proximity is the main reason for using a leisure centre
Figure 47: Reasons for using a leisure centre and/or swimming pool complex, October 2013
Social aspect more important to gym, class and indoor sport users
Figure 48: Reasons for using a leisure centre and/or swimming pool complex, by most popular activities done at leisure centres and swimming pools, October 2013
Figure 49: Reasons for using a leisure centre and/or swimming pool complex, by next most popular activities done at leisure centres and swimming pools, October 2013

The Consumer – Reasons for Not Visiting

Key points
Affordability or value perceptions top list of objections
Figure 50: Reasons for not using a leisure centre and/or swimming pool complex, October 2013
Potential users deterred by cost and overcrowding
Figure 51: Reasons for not using a leisure centre and/or swimming pool complex, by current usage of leisure centres and swimming pools, October 2013

The Consumer – Attitudes towards Sport and Exercise

Key points
Leave me alone
Figure 52: Attitudes towards sport and exercise, October 2013

Appendix – Market Size Forecast Scenarios

Figure 53: UK leisure centres and swimming pools market size forecast scenarios, 2013-18

Appendix – The Consumer – Current Usage

Figure 54: Current usage of leisure centres and swimming pools, by demographics, October 2013
Figure 55: Current usage of leisure centres and swimming pools, by demographics, October 2013 (continued)

Appendix – The Consumer – Sport and Exercise Participation

Figure 56: Sport and exercise participation, by demographics, October 2013
Figure 57: Sport and exercise participation, by demographics, October 2013 (continued)
Figure 58: Sport and exercise participation, by demographics, October 2013 (continued)
Figure 59: Sport and exercise participation, by current usage of leisure centres and swimming pools, October 2013
Figure 60: Sport and exercise participation, by current usage of leisure centres and swimming pools, October 2013 (continued)
Figure 61: Sport and exercise participation, by sport and exercise participation, October 2013
Figure 62: Sport and exercise participation, by sport and exercise participation, October 2013 (continued)
Figure 63: Sport and exercise participation, by sport and exercise participation, October 2013 (continued)

Appendix – The Consumer – Frequency of Usage

Figure 64: Frequency of usage of leisure centres and swimming pools, by demographics, October 2013
Figure 65: Frequency of usage of leisure centres and swimming pools, by demographics, October 2013 (continued)

Appendix – The Consumer – Activities Done at Leisure Centres

Figure 66: Activities done at leisure centres and swimming pools, by demographics, October 2013
Figure 67: Activities done at leisure centres and swimming pools, by demographics, October 2013 (continued)
Figure 68: Activities done at leisure centres and swimming pools, by demographics, October 2013 (continued)
Figure 69: Activities done at leisure centres and swimming pools, by sport and exercise participation, October 2013
Figure 70: Activities done at leisure centres and swimming pools, by sport and exercise participation, October 2013 (continued)
Figure 71: Activities done at leisure centres and swimming pools, by frequency of usage of leisure centres and swimming pools, October 2013
Figure 72: Activities done at leisure centres and swimming pools, by activities done at leisure centres and swimming pools, October 2013
Figure 73: Activities done at leisure centres and swimming pools, by activities done at leisure centres and swimming pools, October 2013 (continued)

Appendix – Reasons for Visiting

Figure 74: Reasons for using a leisure centre and/or swimming pool complex, by demographics, October 2013
Figure 75: Reasons for using a leisure centre and/or swimming pool complex, by demographics, October 2013 (continued)
Figure 76: Reasons for using a leisure centre and/or swimming pool complex, by current usage of leisure centres and swimming pools, October 2013
Figure 77: Reasons for using a leisure centre and/or swimming pool complex, by frequency of usage of leisure centres and swimming pools, October 2013
Figure 78: Frequency of usage of leisure centres and swimming pools, by sport and exercise participation, October 2013
Figure 79: Frequency of usage of leisure centres and swimming pools, by sport and exercise participation, October 2013 (continued)

Appendix – The Consumer – Reasons for Not Visiting

Figure 80: Reasons for not using a leisure centre and/or swimming pool complex, by demographics, October 2013
Figure 81: Reasons for not using a leisure centre and/or swimming pool complex, by demographics, October 2013 (continued)
Figure 82: Reasons for not using a leisure centre and/or swimming pool complex, by sport and exercise participation, October 2013

Appendix – The Consumer – Attitudes towards Sport and Exercise

Figure 83: Attitudes towards sport and exercise, by demographics, October 2013
Figure 84: Attitudes towards sport and exercise, by demographics, October 2013 (continued)
Figure 85: Attitudes towards sport and exercise, by current usage of leisure centres and swimming pools, October 2013
Figure 86: Attitudes towards sport and exercise, by current usage of leisure centres and swimming pools, October 2013 (continued)
Figure 87: Attitudes towards sport and exercise, by sport and exercise participation, October 2013
Figure 88: Attitudes towards sport and exercise, by sport and exercise participation, October 2013 (continued)
Figure 89: Attitudes towards sport and exercise, by sport and exercise participation, October 2013 (continued)

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