Leisure Centres And Swimming Pools: Inc Impact Of COVID-19 - UK - September 2020

Leisure Centres And Swimming Pools: Inc Impact Of COVID-19 - UK - September 2020

  • Mintel
  • September 2020
  • Retail
  • 0 pages

Report Description

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Public leisure centres and swimming pools have been badly hit by the COVID-19 crisis and face a long road to recovery. The pace at which they move along it will be determined by the government’s appetite for state support and the ability of operators and local authorities to move beyond the business models of the age of austerity

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Table of Contents

OVERVIEW

What you need to know
Key issues covered in this Report
COVID-19: Market context
Economic and other assumptions
Products covered in this Report

EXECUTIVE SUMMARY
Impact of COVID-19 on public leisure centres and swimming pools
Figure 1: Short-, medium- and long-term impact of COVID-19 on public leisure centres and swimming pools, 24 August 2020
The market
COVID causes unprecedented plunge
Figure 2: Forecast of public leisure centre and swimming pool revenues, 2015-25
Gym operations keeping pools afloat
Figure 3: Leisure centre and swimming pool revenues, by segment, 2016-19
Councils’ cash crisis puts ball in government’s court
Figure 4: Swimming pool numbers at the end of each decade, 1980s-2020s
Companies and brands
Smaller operations face biggest risks
Figure 5: Leading leisure centre and swimming pool operators, by revenue, 2018-19
The consumer
Consumers prioritise their post-pandemic activities
Figure 6: Willingness to return to gyms, July 2020
COVID comeback needs core users onside
Figure 7: Visiting public leisure centres and swimming pools, July 2020
Focus on fun can lift recessionary gloom
Figure 8: Participation in public leisure centre and swimming pool activities, July 2020
Absence makes the heart grow fonder
Figure 9: Extent to which participants missed suspended public leisure centre and swimming pool activities during the COVID-19/coronavirus lockdown, July 2020
Most centre users take a cautious approach
Figure 10: Enthusiasm for returning to public leisure centres and swimming pools after the COVID-19/coronavirus lockdown, July 2020
Targeted messaging can counter concerns
Figure 11: Confidence in public leisure centres’ and swimming pools’ COVID-19 safety measures, July 2020
Centre users fit for duty
Figure 12: Maintaining a healthy lifestyle during the COVID-19 lockdown, July 2020

COVID-19 AND LEISURE CENTRES AND SWIMMING POOLS
Impact on the market
Revenues plunge in pandemic
Leisure funding faces COVID crisis
Recovery likely to be long and difficult
Impact on consumers
People are wary of returning to leisure venues
Leisure spending is less of a priority
State support sustains individual confidence
Impact on companies and brands
Operators forced to pull the plug
Funding crisis to push new partnerships

ISSUES AND INSIGHTS
COVID crisis an overdue catalyst for market reboot
Cuts, constraints and cross-subsidy
State support a prerequisite for recovery
Seeking more swimmers
Growing the family business
Leisure centres at the heart of a healthier society
Coming in from the sidelines
More than a game

THE MARKET – KEY TAKEAWAYS
Difficult recovery to follow unprecedented plunge
Pandemic strengthens reliance on gyms
Councils’ cash crisis puts ball in government’s court
Public health focus can get leisure centres back in the game

MARKET SIZE AND FORECAST
COVID crisis drains the pool
Figure 13: Short, medium and long term impact of COVID-19 on public leisure centres and swimming pools, 24 August 2020
Lockdown
Re-emergence
Recovery
Pre-COVID revenues rose with venue numbers
Figure 14: Public leisure centre and swimming pool revenues, 2015-19
Long, hard road to recovery lies ahead
Figure 15: Forecast of public leisure centre and swimming pool revenues, 2015-25
Market drivers and assumptions
Figure 16: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on 24 August 2020)
Experience of the last recession
Figure 17: Consumer expenditure on leisure and entertainment, 2007-12
Forecast methodology

MARKET SEGMENTATION
Secondary expenditure is primary COVID casualty
Figure 18: Leisure centre and swimming pool revenues, by segment, 2016-2020

MARKET DRIVERS
Council finances devastated by COVID crisis
Figure 19: Swimming pool numbers at the end of each decade, 1980s-2020s
COVID recovery could sharpen policy focus on physical activity
Figure 20: Attitudes towards healthy lifestyles, September 2019
Health service links increasingly important
Figure 21: Sources consumers would seek support from to lead a healthy lifestyle, September 2019
Public-private competition to centre on hygiene and value
Figure 22: Satisfaction with elements of public leisure centre and swimming pool experience, June 2019

COMPANIES AND BRANDS – KEY TAKEAWAYS
Smaller operators face greatest threat
Britain (was) still building
Boutique brands capture community feeling

MARKET SHARE
Better still bigger
Figure 23: Leading leisure centre and swimming pool operators, by revenue, 2018-19

LAUNCH ACTIVITY AND INNOVATION
New facilities continue to open
Boutique brands build fitness communities
GLL creates home studio
DNA testing opens door to targeted wellbeing regimes

THE CONSUMER – KEY TAKEAWAYS
People prioritise their post-pandemic activities
COVID comeback needs core users onside
Focus on fun can lift recessionary gloom
Leisure centre users: We missed you ...
 but we won’t be rushing back
Targeted messaging can counter concerns
More ready than willing

IMPACT OF COVID-19 ON CONSUMER BEHAVIOUR
Consumers wary of returning to out-of-home leisure
Figure 24: Willingness to return to gyms, July 2020
COVID concerns expose health, wealth and social priorities
Figure 25: Concern over the impact of the COVID-19 outbreak on respondents’ lifestyles, 30 July-7 August 2020
Families proving particularly cautious in resuming leisure spending
Figure 26: Leisure and entertainment spending intentions, 30 July-7 August 2020
Unemployment is for other people
Figure 27: Expected impact of COVID-19 on the UK economy and personal finances, 18-24 June 2020
Personal confidence raises risk of economic shock
Figure 28: Consumer sentiment towards personal finances in the year ahead, July 2020

LEISURE CENTRE VISITING
Post-COVID comeback needs younger players onside
Figure 29: Visiting public leisure centres and swimming pools, July 2020

LEISURE CENTRE ACTIVITIES
Focus on fun can counteract recessionary gloom
Figure 30: Participation in public leisure centre and swimming pool activities, July 2020
Family swimmers have room to grow
Figure 31: Repertoires of public leisure centre and swimming pool activities, July 2020

LOCKDOWN SENTIMENT
Absence makes the heart grow fonder
Figure 32: Extent to which participants missed suspended public leisure centre and swimming pool activities during the COVID-19/coronavirus lockdown, July 2020
Casual participation remains at risk
Figure 33: Extent to which participants missed swimming with family/friends at public pools during the COVID-19/coronavirus lockdown, by number of leisure centre activities participated in, July 2020

POST-COVID-19 ACTIVITY
Centre users slow to dip a toe back in the water
Figure 34: Enthusiasm for returning to public leisure centres and swimming pools after the COVID-19/coronavirus lockdown, July 2020
User testimony can prove facilities are fit for purpose
Figure 35: Enthusiasm for returning immediately to public leisure centres and swimming pools after the COVID-19/coronavirus lockdown, by past-year participation in leisure centre and swimming pool activities, July 2020

COVID-19 SAFETY
Targeted messaging can counter concerns
Figure 36: Confidence in public leisure centres’ and swimming pools’ COVID-19 safety measures, July 2020
Activity and frequency are important markers of safety concern
Figure 37: Confidence in public leisure centres’ and swimming pools’ COVID-19 safety measures, by past-year participation in leisure centre and swimming pool activities, July 2020

LOCKDOWN HEALTH
Centre users fit to return
Figure 38: Maintaining a healthy lifestyle during the COVID-19 lockdown, July 2020
Healthy eating challenge presents an opportunity for operators
Figure 39: Agreement that “I have found it hard to eat healthily” during the COVID-19 lockdown, by past-year participation in leisure centre and swimming pool activities, July 2020

APPENDIX – DATA SOURCES, ABBREVIATION AND SUPPORTING INFORMATION
Data sources
Abbreviations
Consumer research methodology

 

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