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Kenya: Expansion of 3G, 4G and the Continued Growth of Mobile Money Services to Drive Overall Revenue Growth

Published By :

Pyramid Research

Published Date : Oct 2016

Category :

Telecommunications

No. of Pages : 28 Pages

The telecommunications market in Kenya will generate service revenue of $2.3bn in 2016. Pyramid Research expects to see overall service revenue grow at a steady rate over 2016-2021. Over the next five years, operators should seize opportunities in the fixed and mobile data segments by improving and upgrading their existing networks. 

Infrastructure and network vendors can partner with operators to support operators in their network upgrades and expansion.

Key Findings

  • The overall telecom service revenue in Kenya is expected to generate $2.3bn in 2016 and is estimated to grow at a gradual rate over 2016-2021. 
  • Mobile services are expected to dominate Kenya’s telecom market in 2016.
  • The top two operators in Kenya, Safaricom and Airtel, are estimated to account for the majority of total telecom service revenue in 2016.

Synopsis

“Kenya: Expansion of 3G, 4G and the Continued Growth of Mobile Money Services to Drive Overall Revenue Growth” provides an executive-level overview of the telecommunications market in Kenya today, with detailed forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into Kenya’s telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research’s databases. The Country 

Intelligence Report provides in-depth analysis of the following:

  • Regional context: Telecom market size and trends in Kenya compared with other countries in Africa and Middle East region.
  • Economic, demographic and political context in Kenya.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.
  • A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, fixed Internet, mobile voice and mobile data.
  • Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2014 to 2021.
  • The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.
  • In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.
  • Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Kenya’s telecommunications market.

Reasons To Buy

  • Gain in-depth analysis of current strategies and future trends of the telecommunications market in Kenya, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
  • Understand the factors behind ongoing and upcoming trends in Kenya’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer’s demand.
  • Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Kenya. 
  • Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.
  • Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Kenya.

Table of Contents

Executive summary 

Market and competitor overview
Regional context 
Economic, demographic and political context
Regulatory environment
Demand profile 
Service evolution 
Competitive landscape 
Major market players 

Segment analysis
Mobile services 
Fixed services 

Identifying opportunities
Overall market opportunities

List of Table

Kenya telecom market size and growth prospects in a regional context, 2016E 
Country indicators 
Regulatory structure and policy 
Major telecommunications policy issues 
Kenya communications market revenue , 2014-2021, US$ 
Segment revenue CAGRs, 2016-2021, US$ 
Segment revenues 2014-2021 
Service revenue mix: voice, data & video, 2016, 2021 
Service revenue mix: fixed & mobile, 2016, 2021 
Service revenue by operator, 2016 
Key telecom market players 
Major telecommunications market players 
Mobile subscriptions and penetration, 2014-2021 
Key mobile market indicators, 2016 
Mobile data revenue mix, 2016, 2021 
Total mobile ARPS; data percentage of total mobile ARPS, 2014–2021 
Mobile market shares by subscriptions, 2014-2021 
Mobile subscriptions by technology family, 2014-2021 
Fixed-line penetration of population, 2014-2021 
Key fixed market indicators, 2016 
Fixed voice revenue, 2014-2021 
Internet revenue, 2014-2021 
Opportunities in the Kenyan telecommunications market

List of Chart

Kenya telecom market size and growth prospects in a regional context, 2016E 
Country indicators 
Regulatory structure and policy 
Major telecommunications policy issues 
Kenya communications market revenue , 2014-2021, US$ 
Segment revenue CAGRs, 2016-2021, US$ 
Segment revenues 2014-2021 
Service revenue mix: voice, data & video, 2016, 2021 
Service revenue mix: fixed & mobile, 2016, 2021 
Service revenue by operator, 2016 
Key telecom market players 
Major telecommunications market players 
Mobile subscriptions and penetration, 2014-2021 
Key mobile market indicators, 2016 
Mobile data revenue mix, 2016, 2021 
Total mobile ARPS; data percentage of total mobile ARPS, 2014–2021 
Mobile market shares by subscriptions, 2014-2021 
Mobile subscriptions by technology family, 2014-2021 
Fixed-line penetration of population, 2014-2021 
Key fixed market indicators, 2016 
Fixed voice revenue, 2014-2021 
Internet revenue, 2014-2021 
Opportunities in the Kenyan telecommunications market

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