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Juice - Brazil - July 2017

Published By :

Mintel

Published Date : Aug 2017

Category :

Non-Alcoholic Drinks

No. of Pages : N/A

The preference for freshly squeezed juice in Brazil makes it necessary for packaged juice to offer a strong differential to appeal to consumers. Innovations such as usage of organic and natural ingredients can help boost the category, especially among older people, who have a high interest in these attributes and show the lowest level of fruit juice consumption.

Table of Contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The market
Figure 1: Forecast for retail sales of juice, by value, Brazil, 2012-22
Market drivers
Key players
Figure 2: Top companies’ retail sales shares in juice*, by value, Brazil, 2015-16
Figure 3: Juice products launches, Brazil, 2012-16
The consumer
Freshly squeezed juice leads consumption
Figure 4: Juice usage, Brazil, April 2017
High fruit content influences purchases
Figure 5: Influence factors when buying juice, Brazil, April 2017
Consumers are looking for healthful options
Figure 6: Purchase behaviors, Brazil, April 2017
Quality and price are barriers to consumption growth
Figure 7: Consumption barriers, Brazil, April 2017
Concentrated juices have better image than powder juices
Figure 8: Attitudes toward juice, Brazil, April 2017
What we think
ISSUES AND INSIGHTS
Increasing transparency about ingredients used
The facts
The implications
Figure 9: Nectars with reduced ingredients
Popularizing products made from 100% pure juice
The facts
The implications
Developing juice products for older consumers
The facts
The implications
Figure 10: Information on the front of packaging, Brazil
THE MARKET – WHAT YOU NEED TO KNOW
Retail sales should reach R$9.7 billion in 2022
WHO recommends more taxes on drinks with sugar
MARKET SIZE AND FORECAST
The global market of juice
Market performance
Figure 11: Retail sales of juice, by value, Brazil, 2012-16
Figure 12: Retail sales of juice, by volume, Brazil, 2012-16
Per capita consumption is low
Figure 13: Retail sales in different segments of juice, by value (R$ billion), 2015-16
Figure 14: Retail sales in different segments of juice, by volume (in liters/millions), 2015-16
Figure 15: Per capita consumption (in liters) of bottled water, carbonated soft drinks and juices, Brazil, 2010-16
Forecasts for the market of juice
Figure 16: Forecast of retail sales of juice, by value, Brazil, 2012-22
Figure 17: Forecast of retail sales of juice, by volume, Brazil, 2012-22
MARKET DRIVERS
Pressure for sugar reduction
6.2% of Brazilian adults have diabetes and 21.4% suffer from hypertension
Beverage advertising targeting children
Aging population presents challenges and opportunities
Brazilian economy shows signs of improvement
Inflation is dropping
Unemployment rate is falling
Government maintains cuts in the interest rate
KEY PLAYERS – WHAT YOU NEED TO KNOW
Coca-Cola leads the market
Britvic buys Bela Ischia
Coca-Cola buys AdeS
MARKET SHARE
Coca-Cola leads sales in value
Figure 18: Top companies’ retail sales shares in juice*, by value, Brazil, 2015-16
Figure 19: Top companies’ retail sales shares in juice*, by volume, Brazil, 2015-16
Launch of new products
Figure 20: New products, Natural One, 2016-17
Figure 21: New products, Britvic, 2016-17
Coca-Cola launches Del Valle 100% juice and Laranja Caseira in PET bottles
Figure 22: New products, Coca-Cola, 2017
COMPETITIVE STRATEGIES
Consolidation
Britvic acquires Bela Ischia
Heineken buys Brasil Kirin
Coca-Cola buys soybean juice brand AdeS
Ambev buys Do Bem and enters the market
Digital activity
Advertising and marketing
WHO’S INNOVATING?
The Juice category still leads the market of non-alcoholic drinks
Figure 23: Launch of non-alcoholic drinks, by category, Brazil, 2012-16
Figure 24: Juice products launches, Brazil, 2012-16
Figure 25: Juice products launches, by subcategory, Brazil, 2012-16
Carton packaging is the main format used in the category
Figure 26: New packaged juice, carton packaging, Brazil, 2016-17
Figure 27: New packaged juice, in bottle, Brazil, 2017
Using glass packaging to stand out
Figure 28: Products with glass packaging, Brazil, 2017
Figure 29: New packaged juice, by type of packaging, Brazil, 2012-17
Private labels vs branded
Figure 30: New whole juice, private label vs manufacturer brand, Brazil
Figure 31: New juice, private label vs manufacturer brand, Brazil, 2012-16
THE CONSUMER – WHAT YOU NEED TO KNOW
Freshly squeezed juices dominate the category
Consumers want products made from 100% pure juice
Consumers want healthful juices
High price may be damaging consumption
Innovating with concentrated juices
JUICE USAGE
Natural fruit juice consumption is nearly universal
Figure 32: Juice usage, Brazil, April 2017
Powdered fruit juice drinks are highly consumed
Figure 33: Innovations in powdered juices and vitamins, world
Whole juice benefits can boost consumption
Figure 34: New launches of whole juices, Brazil
Nectars show greater reduction in consumption
INFLUENCING FACTORS WHEN BUYING JUICE
Increasing the variety of products with low sugar content
Figure 35: Products with no/low sugar content, Brazil
Figure 36: Products made with stevia, world
Figure 37: Influence factors when buying juice, Brazil, April 2017
Juices with vegetables can appeal to older consumers
Figure 38: Influence factors when buying juice, by age, Brazil, April 2017
Brand is an important factor for 34% of Brazilians
Opportunity to provide functional benefits
Figure 39: Juices with functional benefits, world
PURCHASE BEHAVIORS
Consumers are looking for more-healthful options
Figure 40: Purchase behaviors, Brazil, April 2017
Developing products focused on sports
Figure 41: Juices/vitamins focused on sports, world
Figure 42: Purchase behaviors, by gender and age, Brazil, April 2017
CONSUMPTION BARRIERS
High price may be holding consumption back
Figure 43: Consumption barriers, Brazil, April 2017
Fruits are a barrier to consumption of juices
Young consumers want variety
Figure 44: Flavor innovations, world
ATTITUDES TOWARD JUICE
Concentrated juices have a more positive image than powdered juices
Figure 45: Innovations in concentrated juices, Brazil
Figure 46: Attitudes toward juice, Brazil, April 2017
Positioning fruit vitamins to replace meals
Figure 47: Juices positioned as substitutes for a meal, world
Innovations in vegetable juice
Figure 48: Innovations in vegetable juice, world
APPENDIX – MARKET SIZE, FORECAST, ABBREVIATIONS, AND SUPPORT INFORMATION
Market size and forecast
Figure 49: Value of retail sales of juice, Brazil, 2012-22
Figure 50: Volume of retail sales of juice, Brazil, 2012-22
Figure 51: Best- and worst-case scenarios for the retail sales of juice, by value, Brazil, 2016-22
Figure 52: Best- and worst-case scenarios for the retail sales of juice, by volume, Brazil, 2016-22
Fan chart forecast
Abbreviations

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