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Insight Report: Competition in Mobile Payments - Apple, Samsung, Android, Alipay and PayPal

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Published Date : Jan 2016

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No. of Pages : 44 Pages

Timetric’s 'Insight Report: Competition in Mobile Payments – Apple Pay, Samsung Pay, Android Pay, Alipay and PayPal' analyzes the competitive landscape of the mobile payments industry. The report also discusses in detail the key success factors for a mobile payment solution to gain market traction, and where the current solutions stand.

Developments such as integration of payments into products offered by consumer technology companies, and expansion of contactless technology are encouraging growth in in-store proximity mobile payments. At the same time, the emergence of one-touch checkout buttons, peer-to-peer payments and the rise of sharing economies have created new opportunities for remote mobile payments.

Apple Pay, followed by the launch of Samsung Pay and Android Pay, has received overwhelming media attention due to its brand recognition. Industry pundits see these events as major milestone in mobile payments. Domestic banks are also expected to become serious contenders in their home markets due to the availability of cost-effective and secure technology such as tokenization and cloud-based host card emulation.


Timetric’s 'Insight Report: Competition in Mobile Payments – Apple Pay, Samsung Pay, Android Pay, Alipay and PayPal' explores the changing landscape of mobile payments.

It also:

- Analyzes the key business models in mobile payments 

- Analyzes the key success factors for mobile payments 

- Discusses the competitive landscape

- Explores challenges and the outlook for major competitors

- Examines the future prospects of the mobile payments industry


This report:

- Provides comparative analysis of various business models in the mobile payments industry

- Analyzes key drivers for creating a successful product

- Analyzes key competitors in remote and proximity mobile payments

- Provides the outlook for major competitors 

- Discusses the future of the mobile payments industry

Reasons To Buy

- Understand the current market dynamics of the mobile payments industry.

- Analyze changing business models and explore future possibilities of partnerships.

- Understand the competitive threats from new market entrants, and emerging opportunities.

- Gain insights into key success factors, and examine whether products and services are aligned accordingly.

- Learn about the prospects for the mobile payments industry.

Key Highlights

- Although mobile payments are still small compared to well-established payment methods, they have reached a new milestone with the entry of Apple and Samsung to the payments market. 

- Since the launch of Apple Pay in October 2014, Apple has driven consumer awareness of not only its own mobile payment solution, but also the industry as a whole. 

- Alipay and PayPal will continue to lead remote payments for the foreseeable future, and are also expected to become serious contenders for in-store payments. 

- While mobile payments are expected to grow considerably over the next five years, they are unlikely to challenge card payments, which currently dominate cashless retail payments.

- The scope for global expansion of NFC-based payment solutions is still relatively low, due to the limited penetration of NFC-enabled devices. Consequently, payment service providers (PSPs) are using alternative technology such as quick response (QR) codes and barcodes to enable mobile proximity payments.

- Domestic banks are likely to play key roles in mobile payments in their home markets. They benefit from strong financial links with broad customer bases, brand strength, and links with large merchants.

- Partnerships between major participants in the payments industry will largely impact the direction in which the global mobile payments market will evolve.

Table of Contents

1 Executive Summary

2 Defining Mobile Payments
2.1 Overview
2.2 Key Business Models by Solution Providers
2.2.1 Smartphone developers
2.2.2 Payment service providers (PSPs) and platform developers
2.2.3 Card issuers
2.2.4 MNOs
2.2.5 Merchants
2.2.6 Card networks

3 Success Factors for Mobile Payment Solutions
3.1 Support from Stakeholders
3.2 Technological Developments
3.3 Merchant Adoption
3.4 Consumer Adoption
3.5 Regulation

4 The Mobile Payment Competitive Landscape
4.1 Key Operators in Remote Payments
4.1.1 Alibaba
4.1.2 PayPal
4.1.3 Tencent
4.1.4 Vodafone/Safaricom
4.2 Key Operators in Proximity Payments
4.2.1 Apple
4.2.2 Google
4.2.3 Samsung

5 The Outlook for Major Operator

6 The Future of the Mobile Payments Industry

7 Appendix
7.1 Methodology
7.2 Definitions
7.3 Contact Timetric
7.4 About Timetric
7.5 Timetric’s Services
7.6 Disclaimer

List of Table

List of Tables

Table 1: Mobile Payment Solutions by Fund Source
Table 2: Advantages and Limitations of the Device Manufacturer and OS Provider Model
Table 3: Advantages and Limitations of the Payment Companies Model
Table 4: Advantages and Limitations of Card Issuer Model
Table 5: Advantages and Limitations of the MNO Model
Table 6: Advantages and Limitations of the Retailer Model
Table 7: Advantages and Limitations of the Card Network Model
Table 8: Factors Likely to Encourage Mobile Payments among Key Stakeholders
Table 9: Underlying Mobile Payment Technologies Compared
Table 10: Mobile Payments – Incentives and Concerns for Merchants
Table 11: Incentives to Encourage Mobile Payments among Consumers in Different Income Groups, 2014
Table 12: Levels of Card Security
Table 13: Regulations and their Impact on Mobile Payments
Table 14: Bank-Led Mobile Payment Solutions by Country
Table 15: Zapp in the UK, August 2015
Table 16: Non-Bank Mobile Payment Solutions by Country
Table 17: Android Pay in the US, October 2015
Table 18: Key Competitors at International Level
Table 19: Evaluation of Mobile Payment Solutions using Key Success Factors
Table 20: Key Definitions

List of Chart

List of Figures

Figure 1: Smartphone Developer-Led Mobile Payments
Figure 2: Payment Company-Led Mobile Payments
Figure 3: Card Issuer-Led Mobile Payments
Figure 4: MNO-Led Mobile Payments
Figure 5: Merchant-Led Mobile Payments
Figure 6: Card Network-Led Mobile Payments
Figure 7: Provisioning and Storing Tokens through SE and HCE
Figure 8: SE vs HCE
Figure 9: Top Three Drivers of Mobile Payment Adoption Among Consumers, 2014
Figure 10: Key Consumer Concerns in Adoption of Mobile Payments, 2014
Figure 11: Apple Pay Tokenization and Transactions
Figure 12: Mobile Payments Transaction Value (US$ Billion), 2015E
Figure 13: Remote and Proximity Payments

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