Household Cleaning Agents Market - Global Industry Analysis, Market Size, Market Share And Forecasts, 2012 - 2018

Household Cleaning Agents Market - Global Industry Analysis, Market Size, Market Share And Forecasts, 2012 - 2018

  • Transparency Market Research
  • Ongoing
  • Housewares

Report Description

Rising awareness for personal hygiene, growing concerns over spread of infectious diseases and increased focus on communal hygiene are driving the market for household cleaners. Skillful innovations and promotional strategies from manufacturers and robust demand from emerging markets are also responsible for continuous growth of the household cleaning agents market.
Household cleaners include a variety of cleaning solutions for house and household products and have emerged as an important product category in the past few years. Increasing focus on ensuring safety, social, and self actualization needs by enabling safe food storage, controlling garbage in a hygienic manner, and disinfecting household surfaces are driving gains in the global household cleaners market. Improved lifestyle and tips from home experts are taking household maintenance to the next level, thus, encouraging the need of advanced household cleaning and safety products. 

Household cleaning is one such area where manufacturers constantly need to identify current trends and react to these trends by introducing new, innovative and technologically advanced products in market to hold consumer interest. Efficient research and development activities and development of products to suit particular needs of consumers is expected to drive this market in upcoming years. A number of small players are engaged in high profile promotional activities through diverse media for marketing their products. 

Market Segmentation Based on Product

Surface Cleaners 
  • All Purpose Liquid cleaners 
  • All Purpose Dry Cleaners 
  • Liquid Scouring Cleaners 
  • Dry Scouring Cleaners 
  • Disinfectants
Specialty Cleaners 
  • Glass & Window Cleaners 
  • Toilet Bowl Cleaners 
  • Bath Tub & Tile Cleaners 
  • Drain Pipe Cleaners 
  • Dishwashing Cleaners 
  • Oven Cleaners 
  • Liquid Bleach 
  • Dry Bleaches
This research report on Household Cleaning Agents market, analyzes the market based on its segments and major geographies. Geographies analyzed under this research report include 
  • North America
  • Asia Pacific
  • Europe
  • Rest of the World 
This report is a comprehensive study of 
  • Current market trends 
  • Growth drivers 
  • Factors affecting market growth 
  • Industry structure 
  • Market projections for upcoming years 
The report also include analysis of recent technological developments in this market, Porter’s five force model analysis, and complete company profiles of top industry players. This report also provides review of micro and macro factors significant with respect to existing market players and new entrants with value chain analysis. 

Major Players 

Some of the major players dominating this market include Clorox, Colgate-Palmolive Company, Church and Dwight Co. Inc., Henkel KGaA, The Dial Corporation, Kao Corporation, Procter and Gamble Company, Reckitt Benckiser Inc., S.C. Johnson & Son Inc., Unilever, and others. 

Reasons for Buying this Report 
  • The report provides distinctive graphics and exemplified SWOT analysis of major industry segments 
  • It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market trends
  • This report provides clear understanding of key product segments and changing competition dynamics
  • This research report provides forward looking perspective of major factors driving and restraining market growth 
  • It provides complete analysis of major competitors and their strategies 
  • It provides up-to-date analysis of recent technological improvements in industry and helps you stay updated

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