866-997-4948(US-Canada Toll Free)

HOT DRINKS - IRELAND - AUGUST 2018

Published By :

Mintel

Published Date : Aug 2018

Category :

Non-Alcoholic Drinks

No. of Pages : N/A

Between declining consumers prices and increased out-of-home drinking, the hot drinks market in RoI has seen its value decline, while in NI increased consumer prices have seen value sales increase slightly. Moving forward a key challenge for hot drink brands will be creating the barista experience at home.
Table of contents
OVERVIEW
What you need to know
Key themes of the Report
EXECUTIVE SUMMARY
The market
Figure 1: Estimated value (m) of retail sales of all hot drinks, by sector, IoI, 2017
Forecast
Figure 2: Indexed estimated value (m) of retail sales of all hot drinks, by sector, IoI, 2013-23
Market factors
Hot drinks prices decline in RoI, increase in NI
Aging population to help sustain at-home usage of tea and coffee
Sugar tax could benefit hot drinks usage
Companies and brands
The consumer
Standard black tea sees strong usage across all demographics
Figure 3: Types of teas used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
Instant coffee the most used type of coffee
Figure 4: Types of coffee used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
Younger consumers key users of hot chocolate
Figure 5: Types of other hot drinks used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
Plastic-free tea a key innovation to consumers
Figure 6: Hot drinks innovations consumers would be interested in trying, NI and RoI, June 2018
THE MARKET WHAT YOU NEED TO KNOW
Value growth in NI and decline in RoI fuelled by CPI
Hot drinks prices decline in RoI, increase in NI
Aging population to help sustain at-home usage of tea and coffee
Soft drink sugar levy could benefit hot drinks
Protein trend could boost milky and beef hot drinks
MARKET SIZE AND SEGMENTATION
Hot drinks sales value stalls over 2017-18
Figure 7: Estimated value of retail sales of all hot drinks, IoI, NI and RoI, 2013-23
Coffee usage waning as more drink out of home
Figure 8: Estimated value of retail sales of coffee, IoI, NI and RoI, 2013-23
Figure 9: Estimated indexed value of retail coffee sales vs caf and coffee shop market, IoI, NI and RoI, 2013-23
Tea sales value falls in RoI on the back of falling consumer prices
Figure 10: Estimated value of retail sales of tea and other infusions, IoI, NI and RoI, 2013-23
Sugar concerns impacting hot chocolate market
Figure 11: Estimated value of retail sales of hot chocolate and other malt hot drinks, IoI, NI and RoI, 2013-23
MARKET DRIVERS
At-home hot drinks prices declining in RoI
Figure 12: Consumer price indices of hot drinks, RoI, January 2015-June 2018
Figure 13: Consumer price indices of hot drinks, RoI, Q1 2015 to Q2 2018
Aging population could be beneficial to at-home tea and coffee usage
Figure 14: Usage of standard black tea and instant coffee the last month at home and at work, by age group, NI and RoI, June 2018
Figure 15: Estimated population projections, by age group, NI and RoI, 2018, 2028 and 2038
Soft drinks sugar tax could be a benefit for hot drinks
Figure 16: Sugar content of leading sports and energy drinks and CSDs, August 2018
Figure 17: How consumers would change their drinking habits for fizzy drinks if a 24p/30c tax was introduced, NI and RoI, September 2017
Energy drinks see further restrictions, and could see hot drinks benefit
Hot milk and beef tea drinks capitalise on the protein trend
Figure 18: Usage of products that are high in protein in the last three months, NI and RoI, February 2017
Figure 19: Top five perceived benefits of eating or drinking high-protein food and drinks, NI and RoI, February 2017
COMPANIES AND INNOVATIONS WHAT YOU NEED TO KNOW
Biodegradable materials sought for tea bags by leading operators
Leading brands seeking to highlight ethical credentials
New product development in the UK and Ireland hot drinks market increasing
Tea brands advantage over coffee is the element of added functionality
WHOS INNOVATING?
Tea is the most popular hot drink; overall new product development is increasing
Figure 20: New hot drinks products launched, by sub-category, UK and Ireland, Jan 2014-June 2018
Figure 21: New hot drinks product launches, by company, UK and Ireland, Jan 2014-June 2018
Tea brands striving for naturalness and added functionality
Figure 22: Claims analysis of new tea products launched, UK and Ireland, Jan 2014-June 2018
Coffee brands seeking to increase their ethical credentials and striving to corner the premium market
Figure 23: Claims analysis of new coffee products launched, UK and Ireland, Jan 2014-June 2018
Vegetarian tops claims in malt & other hot beverages category, ethical claims also high
Figure 24: Claims analysis of new malt & other hot beverages product launches, UK and Ireland, Jan 2014-June 2018
COMPANIES AND BRANDS
Unilever
Key facts
Product portfolio
Brand NPD
Recent developments
Associated British Foods
Key facts
Product portfolio
Recent developments
Tetley
Key facts
Product portfolio
Brand NPD
Recent developments
Thompsons Family Tea
Key facts
Product portfolio
Barrys Tea
Key facts
Product portfolio
Brand NPD
Recent developments
Bewleys
Key facts
Product portfolio
Recent developments
Nestl (UK and Ireland)
Key facts
Product portfolio
Brand NPD
Recent developments
Starbucks-Nestl partnership
Key facts
Product portfolio
Brand NPD
Jacobs Douwe Egberts
Key facts
Product portfolio
Brand NPD
Recent developments
Cadbury
Key facts
Product portfolio
Recent developments
Lavazza
Key facts
Product portfolio
Brand NPD
Recent developments
THE CONSUMER WHAT YOU NEED TO KNOW
Standard black tea most used type of hot drink
Irish consumers show strong instant coffee usage
One in five has drunk instant hot chocolate in 2018
Environmental concerns to drive product innovation
TYPES OF TEA USED
Standard black tea used by two thirds of Irish consumers
Figure 25: Types of teas used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
Black tea sees stronger usage among NI C2DEF and RoI ABC1 consumers
Figure 26: Usage of standard black tea (eg Barry's Tea, Tetley) in the last month at home and at work, by social group, NI and RoI, June 2018
Green tea sees stronger usage among women
Figure 27: Usage of green tea (ie plain or blended with other flavours) in the last month at home and at work, by social group, NI and RoI, June 2018
Fruit teas show strong usage among young and women
Figure 28: Usage of fruit tea (eg berry mix) or herbal/spice tea (including redbush/rooibos) in the last month at home and at work, by gender and age group, NI and RoI, June 2018
Tea for the mind, as well as the body
TYPES OF COFFEE USED
Instant coffee dominates at home coffee usage
Figure 29: Types of coffee used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
Instant coffee sees higher usage among consumers aged 45+
Figure 30: Usage of instant coffee (eg Nescaf) in the last month at home and at work, by age group, NI and RoI, June 2018
Figure 31: Consumers who have visited an international coffee shop brand (eg Starbucks, Costa) in the last three months for a hot drink, snack or sandwich, by age, NI and RoI, June 2017
Ground coffee more likely to be used by affluent consumers
Figure 32: Usage of ground coffee in the last month at home and at work, by social class, NI and RoI, June 2018
Figure 33: Espresso/filter coffee machine owned, by social class, UK, August 2017
Coffee mixes appeal more to younger consumers
Figure 34: Usage of coffee mixes (eg latte mix) in the last month at home and at work, by age group and work status, NI and RoI, June 2018
TYPES OF OTHER HOT DRINKS USED
Instant hot chocolate used by one in five
Figure 35: Types of other hot drinks used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
High sugar sees instant hot chocolate usage declines with age
Figure 36: Usage of instant hot chocolate in the last month at home and at work, by age group, NI and RoI, June 2018
Figure 37: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2017
CONSUMER INTEREST IN HOT DRINK INNOVATION
Plastic-free tea a key desire among Irish consumers
Figure 38: Hot drinks innovations consumers would be interested in trying, NI and RoI, June 2018
Plastic-free tea bags more important to women and affluent consumers
Figure 39: Consumers who would be interested in trying plastic-free tea bags, by gender and social group, NI and RoI, June 2018
Consumers want to protect the environment at source too
A third want tea with relaxing properties
Figure 40: Consumers who would be interested in trying tea with added relaxing properties, by gender, NI and RoI, June 2018
Extra dark drinking chocolate offers intense experience
Figure 41: Consumers who would be interested in trying dark hot chocolate (ie 97% dark chocolate), by age group, NI and RoI, June 2018
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Generational cohort definitions
Abbreviations

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *