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HOLIDAYS TO FRANCE-UK-FEBRUARY 2018

Published By :

Mintel

Published Date : Feb 2018

Category :

Travel Services

No. of Pages : N/A

France needs to promote two contrasting messages to UK visitors; the first is being a slow and sensuous destination which offers a tranquil escape from the modern, over-busy, ‘always connected’ world, he second highlighting a vibrant, quirky, dynamic and contemporary country.

Table of contents
OVERVIEW
What you need to know
Covered in this report
EXECUTIVE SUMMARY
Holidays to France recover from 2016 shock but long-term market share still down
Figure 1: Forecast of holidays to France, by volume, 2012-22
One in five adults have holidayed in France in past five years
Figure 2: Participation in holidays to France, November 2017
Paris most popular location, but wide distribution of UK visitors
Figure 3: Regions in France visited on holiday in the past 5 years, November 2017
Niche holiday opportunities
Figure 4: Types of holiday taken in France in the past 5 years, November 2017
Sharing economy is drawing a new generation of travellers
Figure 5: Types of accommodation used for holidays in France, November 2017
Seven-month booking window
Figure 6: Month of booking and taking last holiday in France, November 2017
Potential to promote rural retreats
Figure 7: Main attractions of France as a holiday destination, November 2017
Pace of life both a draw and a deterrent
Figure 8: Further attitudes towards holidays to France, November 2017
What we think
ISSUES AND INSIGHTS
No-fly France remains a key selling-point despite rise in air travel
The facts
The implications
Singles potential
The facts
The implications
Families on tour
The facts
The implications
Budget families
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Holidays to France regain momentum
60% of trips remain ‘no-fly’ but air travel up 24% over the past two years
Over-65s are fastest growing visitor segment
Overseas holiday market hits record levels but growth now slowing
Influx of British tourists to Spain may offer opportunity for France
Expensive reputation may be a problem
Atout France takes sensory approach
MARKET SIZE AND FORECAST
Holidays to France recovered in 2017 but long-term trend still down
Figure 9: Holidays to France market, by volume and value, 2012-22
Le nouveau normal
Forecast
Figure 10: Forecast of holidays to France, by volume, 2012-22
Figure 11: Forecast of holidays to France, by value, 2012-22
SEGMENT PERFORMANCE
Packages in decline
Figure 12: Volume of holidays to France, independently booked versus package trips, 2012-17
Air travel on the rise
Figure 13: Volume of holidays to France, by mode of travel, 2012-17
Short breaks offer highest spend per day
Figure 14: Holidays to France, by volume, value, number of nights and average spend per night/day, by trip duration, 2016
Over-55s are highest spenders
Figure 15: Volume of holidays to France, by age, 2016
Figure 16: Percentage volume of holidays to France, by age, 2011-16
MARKET BACKGROUND
Consumer habits becoming more deal-oriented
Overseas holidays reach record high but growth rates slowing
Figure 17: Domestic and overseas holiday volume and expenditure, 2012-17
Spain has seen big increase in market share
Figure 18: Top 10 overseas holiday destinations, by number of trips, 2012-17
Pound stays weak but has stabilised
Figure 19: Spot exchange rate, Pound Sterling vs euro and US$, June 2016-January 2018
France overtakes Italy as most expensive European destination
Figure 20: Worldwide holiday resort costs*, 2014-18
Driving costs have risen but are still lower than five years ago
Figure 21: Motoring costs per 1,000 miles, 2013-17
New transport developments
Air
Rail
Ferry
#FeelFrance
Sporting chance
Green France
LAUNCH ACTIVITY AND INNOVATION – WHAT YOU NEED TO KNOW
Eurostar entertainment
New holiday parks
Visitor attractions
Golf opportunity
Design hotels
LAUNCH ACTIVITY AND INNOVATION
Eurostar Odyssey
Disney meets Center Parcs
Disneyland Paris reaches 25
New holiday village in Normandy
New visitor attractions
Golf tourism
Shopping in Lyon
New design hotels targeting Millennials
THE CONSUMER – WHAT YOU NEED TO KNOW
France number one choice for AB travellers
Special interest, cruise and escorted tours offer opportunities
Boomers under-represented in luxury hotels
Airbnb attracting new generation of travellers
Bookings peak from February to August
Food & drink and landscape are biggest draws
Laid back, but lacking excitement
EXPERIENCE OF HOLIDAYING IN FRANCE
Consumer penetration stays flat at 21%
Figure 22: Participation in holidays to France, November 2017
France appeals to a younger crowd
Figure 23: Demographic profile of those who have taken holidays to France, Spain and Italy in the past 5 years, November 2017
France attracting more ABs and families than main rivals
Future potential
Figure 24: Interest in visiting France on holiday in future, November 2017
REGIONS OF FRANCE VISITED ON HOLIDAY
Paris, south east & south west most visited
Solo travellers head to the city
North West has strongest family bias
Figure 25: Regions in France visited on holiday in the past 5 years, November 2017
TYPES OF HOLIDAY TAKEN IN FRANCE
City break is top but France has broad tourism mix
Figure 26: Types of holiday taken in France in the past 5 years, November 2017
Other cities have benefited slightly from Paris’s decline
Figure 27: Types of holiday taken in France, November 2015 versus November 2017
Visitors heading for the country
Families attracted by a range of holiday types
Special interest potential
FRENCH HOLIDAY ACCOMMODATION
Under-45s prefer broadest mix of hotel types
Figure 28: Types of accommodation used for holidays in France, November 2017
Airbnb appeals to under-35s
Families on a budget may opt for ‘Frenchcation’
HOLIDAY BOOKING AND DEPARTURE TIMES
Main booking window is February to August
Figure 29: Month of booking and taking last holiday in France, November 2017
Figure 30: Month of taking last holiday in France, family versus non-family, November 2017
MAIN HOLIDAY ATTRACTIONS OF FRANCE
Gastronomy & landscape are leading attractions
Figure 31: Main attractions of France as a holiday destination, November 2017
C’est chic
Shopping a draw for younger city breakers
ATTITUDES TOWARDS HOLIDAYS TO FRANCE
‘No-fly destination’ still an important selling-point despite rise in air travel
Figure 32: Agreement with attitudes towards holidays to France, November 2017
Rail potential
Families most sensitive to weak Pound and security concerns
The Francophiles
French way of life seen as an attractive quality
Figure 33: Further attitudes towards holidays to France, November 2017
France lacks buzz for Millennials
Diversity could be more strongly promoted
Contrasting slow/fast messages needed
Figure 34: Target groups, based on attitudes towards holidays to France – CHAID – Table output, November 2017
Figure 35: Target groups, based on attitudes towards holidays to France – CHAID – Tree output, November 2017
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Definition
Abbreviations
Consumer research methodology
CHAID methodology

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