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Holiday Beauty - UK - November 2017

Published By :

Mintel

Published Date : Nov 2017

Category :

Lifestyle

No. of Pages : N/A

NPD in the holiday beauty sector largely focuses on convenience, with travel-sized products and on-the-go claims. However, with the majority of people choosing not to buy beauty products specifically for use on holidays there is a perceived lack of need in the sector. NPD in products by holiday type as well as widening the claims landscape to include claims such as anti-pollution could encourage people to buy beauty products specifically for their holidays.

Table of Contents

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
The holiday market could be impacted by uncertainty
Companies and brands
On-the-go claims focus on colour cosmetics
Figure 1: New product development in on-the-go beauty products, by category, January 2014-September 2017
The consumer
The UK is a popular holiday destination
Figure 2: Holiday locations in the last 12 months, August 2017
Beach holidays are most popular
Figure 3: Holiday types taken in the last 12 months, August 2017
Women have more holiday beauty priorities
Figure 4: Holiday beauty and personal care essentials, by gender, August 2017
Majority of vacationers do not buy holiday beauty products
Figure 5: Purchase of holiday beauty and personal care products, August 2017
Those who do buy are prepared ahead of their holiday
Figure 6: Purchase occasions for holiday beauty and personal care products, August 2017
Supermarkets are the most popular destination
Figure 7: Places of purchase of holiday beauty and personal care products, by gender, August 2017
Moisturising is important, even on holidays
Figure 8: Beauty routines before, during and after holidays, August 2017
Travel-sized products are overpriced
Figure 9: Attitudes towards holiday beauty products, August 2017
What we think
ISSUES AND INSIGHTS
Holiday beauty; what’s the point?
The facts
The implications
Beauty routines are considered time-consuming
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Decline in the population of 20-34s
Brexit could impact the holiday sector
2017 sees airline uncertainty
Gender fluidity could encourage the market
MARKET DRIVERS
Fewer young people
Figure 10: Trends in the age structure of the UK population, 2012-22
Brexit could encourage savvy behaviours
Figure 11: Changes in household finances, January 2015-May 2017
Airline uncertainty could impact the market
Figure 12: Future holiday plans, November 2016
Appearance is important
Figure 13: Attitudes towards appearance, December 2016
Gender fluidity continues to be important
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
On-the-go claims focus on colour cosmetics
Skincare declines in focus
Opportunities for travel-friendly hair colour
NPD in long-lasting and sweat-proof make-up
LAUNCH ACTIVITY AND INNOVATION
Colour cosmetics sees the most NPD
Figure 14: New product development in on-the-go beauty products, by category, January 2014-September 2017
Skincare declines in focus
Rise of multi-use products
Travel-friendly hair colour
Figure 15: Travel-friendly hair colour launches, January-September 2017
Refillable products
Long-lasting and sweat-proof make-up
Targeting products by destination
Promoting sleep
THE CONSUMER – WHAT YOU NEED TO KNOW
The UK is a popular holiday destination
Beach and city breaks are the most popular holiday types
Basic hygiene products are essential when away
Most people do not buy holiday beauty products
Haircuts and hair colouring are priorities before going away
Beauty is not a priority on holiday
HOLIDAY TYPES
UK is a popular destination
Figure 16: Holiday locations in the last 12 months, August 2017
Beach holidays are most popular
Figure 17: Holiday types taken in the last 12 months, August 2017
HOLIDAY ESSENTIALS
Bath/shower products are must-haves
Figure 18: Holiday beauty and personal care essentials, by gender, August 2017
Women have more beauty priorities
PURCHASE OF HOLIDAY BEAUTY PRODUCTS
Most people do not buy products for holidays
Figure 19: Purchase of holiday beauty and personal care products, August 2017
Dads are more prepared than Mums
Figure 20: Purchase of holiday beauty and personal care products, by parents of under-16s, August 2017
Those who prepare buy ahead
Figure 21: Purchase occasions for holiday beauty and personal care products, August 2017
Convenience drives supermarkets
Figure 22: Places of purchase of holiday beauty and personal care products, by gender, August 2017
HOLIDAY BEAUTY ROUTINES
Time-consuming activities are conducted before holidays
Figure 23: Beauty routines before, during and after holidays, August 2017
Moisturising is important
Tanning is important to young people
Figure 24: Tanning routines before and during holidays, by age, August 2017
Teeth whitening is popular
ATTITUDES TOWARDS HOLIDAY BEAUTY PRODUCTS
Travel-sized products are overpriced
Figure 25: Attitudes towards holiday beauty products, August 2017
The environmental angle
Holiday photos are important to young people
Figure 26: Attitudes towards holiday appearance and beauty routines, by age, August 2017
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

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