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Hobbies and Interests - UK - February 2017

Published By :

Mintel

Published Date : Feb 2017

Category :

Lifestyle

No. of Pages : N/A

The activities that Brits are choosing to do in their spare time seem to, in some instances, mirror a trend for cutting back with low-cost gyms more popular than ever and a huge increase in participation in hobbies which involve minimal outlay such as baking and knitting.

Table of Content

OVERVIEW

What you need to know
Covered in this Report

EXECUTIVE SUMMARY
Consumer confidence stabilised post Brexit
Technology and social media aiding consumers’ fitness
Hobbies go back in time
Relaxing and more sedate hobbies appeal to UK adults
Figure 1: Participation and interest in non-sports/fitness related hobbies, November 2016
UK adults are choosing online activity over physical activity
Nearly half of UK consumers prefer hobbies that provide alone time
Technology viewed as helpful but time away from it is strongly valued
Consumers see the benefits of staying active in retirement
Figure 2: Lifestyle attitudes, November 2016
Most consumers value their health but many have no time to pursue their hobbies and interests
What we think

ISSUES AND INSIGHTS
How do we ensure that technology has a positive impact on people’s lives?
The facts
The implications
How can the UK be encouraged to become more active?
The facts
The implications
How do we ensure everyone benefits from an ageing population?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Consumer confidence stabilised post Brexit
Olympics and ‘This Girl Can’ campaign success
Polarisation in the cost of fitness
Technology and social media aiding consumers’ fitness
Hobbies go back in time

MARKET SEGMENTATION
The polarisation of the cost of fitness
Technology and social media aiding consumers fitness
Hobbies go back in time
Traditional pastimes on the rise
Emerging hobbies look to the sky

MARKET DRIVERS
Consumer confidence stabilised post Brexit
Figure 3: UK average weekly earnings (excluding bonuses)* vs CPI inflation, percentage change year on year, July 2011 – Oct 2016
Olympics and ‘This Girl Can’ campaign success
Low-cost gyms drive growth in fitness market
Keeping fit gets social
The ‘Bake Off effect’
Old school hobbies make a comeback
The UK looks to the East as people become more mindful
Wearable tech helps consumers keep track
Personal training enters cyber space

THE CONSUMER – WHAT YOU NEED TO KNOW
Reading and day trips most common UK pastimes
UK adults most likely to want to be pampered
Interacting on social media the most common UK online activity
UK less involved in sports and fitness related hobbies
Nearly half of UK consumers prefer hobbies that provide ‘alone time’
Technology viewed as helpful but time away from it strongly valued
Consumers see the benefits of staying active in retirement
TV shows more inspirational to the UK than Olympic athletes

PARTICIPATION IN NON-SPORTS/FITNESS RELATED HOBBIES
Reading and day trips most common UK pastimes
Figure 4: Participation in non-sports/fitness related hobbies, November 2016
Women spend more time pursuing non-sport or fitness related hobbies
Knitting still a female dominated pastime
Figure 5: Participation in non-sports/fitness related hobbies, by gender, November 2016
Most popular pastimes are consistent across age groups
‘Techie’ hobbies most appealing to young men
Younger consumers more likely to be pampered
Self-improvement and helping others more common in younger adults
Home and country hobbies appeal to young adults
Photography and knitting unite old and young

INTEREST IN NON-SPORTS/FITNESS RELATED HOBBIES
UK adults most likely to want to be pampered
Photography and self-improvement appeal to younger age groups
Figure 6: Participation and interest in non-sports/fitness related hobbies, November 2016
Older men less interested in helping others
Drone racing spikes interest
Arts and crafts more appealing than knitting

PARTICIPATION IN ONLINE ACTIVITIES
Young women spend most time interacting on social media
Accessing free video content more popular than subscription services
Online gaming popular but blogging/vlogging less common
Large proportion not spending free time online
Figure 7: Participation in online activities, November 2016

PARTICIPATION AND INTEREST IN SPORTS
UK less active in sports and fitness related hobbies
Figure 8: Participation in sport/fitness activities, November 2016
Men more sporty than women
Younger consumers more active than older groups
Gym and swim of equal appeal to men and women but equestrian and holistic activities more female dominated
UK consumers least involved in equestrian sports and martial arts
Appetite present for a variety of sports
Younger consumers most interested to try new sports
Figure 9: Participation and interest in sport/fitness activities, November 2016

PREFERENCE FOR SOLO OR GROUP ACTIVITY
Nearly half of UK consumers prefer hobbies that provide alone time
Young affluent consumers most likely to seek group activity
Figure 10: Solo or group activity preference, November 2016

ATTITUDES TOWARDS BEING HEALTHY AND HAVING ENOUGH TIME TO PURSUE HOBBIES AND INTERESTS
Most consumers value their health but many have no time to pursue their hobbies and interests
The more time spent online the more time-pressured consumers feel
Helping the time poor
Figure 11: Lifestyle attitudes, November 2016
Women more likely to feel they lack the time to pursue hobbies and interests

ATTITUDES TOWARDS TECHNOLOGY
Technology seen as helpful but time away from it strongly valued
Figure 12: Lifestyle attitudes, November 2016

ATTITUDES TOWARDS MENTAL AND PHYSICAL ACTIVITY IN RETIREMENT
Consumers see the benefits of staying active in retirement
Figure 13: Lifestyle attitudes, November 2016
Those of retirement age are most likely to read, explore, and improve their homes
Community activity of most interest to older consumers
Sports with a technical element are of most appeal to seniors

ATTITUDES TO SOURCES OF INSPIRATION AND MOTIVATION
TV shows more inspirational to the UK than Olympic athletes
Figure 14: Lifestyle attitudes, November 2016
Young women most impacted by Bake Off
The young and affluent are most keen to be on-trend
Figure 15: Lifestyle attitudes, November 2016
Rio most inspiring to the next generation

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

List of Table

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