Hispanics' Snacking Preferences - US - February 2017
- March 2017
- 0 pages
Practically all Hispanic households consume snacks. However, they consume a wider variety of snacks as they become acculturated, resulting in snacking habits, preferences, and motivations for consumption becoming increasingly complex. Since less-acculturated Hispanics gravitate toward fewer types of snacks, there are opportunities for brands to connect with Hispanics as they become more bicultural/acculturated and open to try types of snacks.
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Table of Content
What you need to know
There are five types of Hispanic snack consumers
Figure 1: Hispanics’ snacking preferences segments, October 2016
Spanish and English-dominant Hispanics represent different challenges
Figure 2: Hispanic households’ consumption of snacks, by language spoken at home, July 2015-August 2016
Hispanic women buy snacks with their families in mind
Figure 3: Snack purchase influencers – Family, by gender and age, October 2016
The majority of Hispanics want more healthy snack options
Figure 4: Attitudes toward snacks and health, by age, October 2016
Despite Hispanics’ overall youth, the clock is still ticking
Figure 5: Snack purchase influencers – Health, by gender and age, October 2016
Figure 6: Attitudes toward snacks and ingredients, by age, October 2016
Looking for the fertile ground
Figure 7: Hispanics’ perception of snacks’ advertising – Great advertising or don’t pay attention, October 2016
What it means
The Market – What You Need to Know
There are five attitudinal segments for Hispanics’ snacking preferences
A young and bicultural market represents opportunities
The influence of the family
Income may keep Hispanics from being too adventurous in the snacks they purchase
Country of origin impacts snacking preferences
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