866-997-4948(US-Canada Toll Free)

Hispanics' Snacking Preferences - US - February 2017

Published By :

Mintel

Published Date : Mar 2017

Category :

Food

No. of Pages : N/A

Practically all Hispanic households consume snacks. However, they consume a wider variety of snacks as they become acculturated, resulting in snacking habits, preferences, and motivations for consumption becoming increasingly complex. Since less-acculturated Hispanics gravitate toward fewer types of snacks, there are opportunities for brands to connect with Hispanics as they become more bicultural/acculturated and open to try types of snacks.

Table of Content

Overview

What you need to know
Definition

Executive Summary
There are five types of Hispanic snack consumers
Figure 1: Hispanics’ snacking preferences segments, October 2016
The issues
Spanish and English-dominant Hispanics represent different challenges
Figure 2: Hispanic households’ consumption of snacks, by language spoken at home, July 2015-August 2016
Hispanic women buy snacks with their families in mind
Figure 3: Snack purchase influencers – Family, by gender and age, October 2016
The majority of Hispanics want more healthy snack options
Figure 4: Attitudes toward snacks and health, by age, October 2016
The opportunities
Despite Hispanics’ overall youth, the clock is still ticking
Figure 5: Snack purchase influencers – Health, by gender and age, October 2016
Explaining ingredients
Figure 6: Attitudes toward snacks and ingredients, by age, October 2016
Looking for the fertile ground
Figure 7: Hispanics’ perception of snacks’ advertising – Great advertising or don’t pay attention, October 2016
What it means

The Market – What You Need to Know
There are five attitudinal segments for Hispanics’ snacking preferences
A young and bicultural market represents opportunities
The influence of the family
Income may keep Hispanics from being too adventurous in the snacks they purchase
Country of origin impacts snacking preferences
Additional considerations

Hispanics’ Snacking Preferences Segmentation
Five unique segments were identified
Figure 8: Hispanics’ snacking preferences segments, October 2016
Conscious Snackers (16%)
Who are they?
The opportunity
Figure 9: Profile of Hispanic Conscious Snackers, October 2016
Therapeutic Snackers (21%)
Who are they?
The opportunity
Figure 10: Profile of Hispanic Therapeutic Snackers, October 2016
Averse Snackers (18%)
Who they are?
The opportunity
Figure 11: Profile of Hispanic Averse Snackers, October 2016
Indulgent Snackers (24%)
Who are they?
The opportunity
Figure 12: Profile of Hispanic Indulgent Snackers, October 2016
Unconcerned Snackers (21%)
Who are they?
The opportunity
Figure 13: Profile of Hispanic Unconcerned Snackers, October 2016
Cluster methodology

Market Factors
Hispanic market is young and bicultural
Figure 14: Population by Hispanic origin and generation share, 2017
Hispanics live in larger households
Figure 15: Average household size, by race and Hispanic origin, 2016
Figure 16: Households with related children, by race and Hispanic origin of householder, 2016
Lower median household income can hinder discretionary spending
Median household income for Hispanics significantly below national median
Figure 17: Median household income, by race and Hispanic origin of householder, 2015
Figure 18: Median household income, by race/Hispanic origin of householder, in inflation-adjusted dollars, 2005-15
Figure 19: Household income distribution, by race and Hispanic origin of householder, 2015
Hispanics’ country of origin/descent includes 20 countries
Figure 20: Hispanic population, by country of origin/heritage, 2015

Market Perspective
Ultimately, snacks satisfy cravings
Figure 21: Hispanics’ reasons for snacking, indexed to all, January 2015
Younger Hispanics key to drive positive changes in snack purchases and consumption
Figure 22: Hispanics’ perceived change in purchase and consumption of snacks compared to last year, by key demographics, October 2016
Snacks on the go
Figure 23: Where Hispanics consume snacks, by gender and age, October 2016

What’s Happening – What You Need to Know
There are a lot of snacks to choose from
And lots of flavors, too
For food, differences by country of origin matter
Brands associated with the country of origin

What’s Happening?
It’s a fragmented market
Figure 24: Number of different types of snacks households consume, by Hispanic origin and language spoken at home, July 2015-August 2016
Leveraging brand equity
Flavors, lots of flavors
Country of origin may dictate regional differences
Brands from country of origin

What’s Next?
A bicultural and complex market

The Consumer – What You Need to Know
Hispanic households embrace variety
Families influence which snacks Hispanics purchase
Hispanics buy snacks at 3.4 types of stores on average
Presence of children may prompt Hispanics to look for snacks with fewer ingredients
Hispanics aged 25 to 44 more likely to see indulging in snacks as a reward
Hispanics split about sweet vs salty snacks
Younger Hispanics more likely to buy on impulse

Hispanic Households’ Snack Consumption
Hispanic households consume a variety of snacks
Figure 25: Hispanic households’ consumption of snacks, indexed to all, July 2015-August 2016
Consumption variety increases in English-dominant households
Figure 26: Hispanic households’ consumption of snacks, by language spoken at home, July 2015-August 2016

Snack Purchase Influencers
What Hispanic families like has a lot of weight
Figure 27: Snack purchase influencers, October 2016
Hispanic women more likely to buy snacks for others in the household
Figure 28: Snack purchase influencers – General influencers, by gender and age, October 2016
Less-acculturated Hispanics more likely to be overwhelmed by so many options
Figure 29: Snack purchase influencers – General influencers, by level of acculturation, October 2016
Older Hispanic women more likely to gravitate toward natural snacks
Figure 30: Snack purchase influencers – Ingredients, by gender and age, October 2016
Too much sugar is an issue among acculturated Hispanics
Figure 31: Snack purchase influencers – Ingredients, by level of acculturation, October 2016

Snacks Shopping Location
Hispanics buy snacks from multiple places
Figure 32: Places where Hispanics buy snacks, October 2016
Younger Hispanic men more likely to buy snacks on the go
A note on vending machines
Figure 33: Places where Hispanics buy snacks, by gender and age, October 2016
Acculturated Hispanics more likely to buy snacks at supermarkets
Figure 34: Places where Hispanics buy snacks, by level of acculturation, October 2016

Hispanics’ Attitudes toward Snacks
A snack is a snack
Figure 35: Attitudes toward snacks, October 2016
Hispanics’ attitudes toward snacks – Ingredients
Presence of children may prompt Hispanics to look for snacks with fewer ingredients
Figure 36: Attitudes toward snacks and ingredients, by age, October 2016
Figure 37: Attitudes toward snacks and ingredients, by parental status, October 2016
Higher household income empowers Hispanics to look for snacks with fewer ingredients
Figure 38: Attitudes toward snacks and ingredients, by household income, October 2016
Hispanics’ attitudes toward snacks – Indulgence
Hispanics aged 25 to 44 more likely to see indulging in snacks as a reward
Figure 39: Attitudes toward snacks and indulgence, by age, October 2016
Figure 40: Attitudes toward snacks and indulgence, by level of acculturation, October 2016
Hispanics’ attitudes toward snacks – Health
There is a desire for more healthy snack options
Figure 41: Attitudes toward snacks and health, by age, October 2016
Figure 42: Attitudes toward snacks and health, by household income, October 2016
Hispanics’ attitudes toward snacks – Snacking motivators
Bicultural Hispanics more likely to see benefits in consuming snacks
Figure 43: Attitudes toward snacks and snacking motivators, by age, October 2016
Figure 44: Attitudes toward snacks and snacking motivators, by level of acculturation, October 2016

Snack Preferences – Salty or Sweet
Hispanics consume both depending on the occasion
Figure 45: Hispanics’ snack preference – Salty or sweet, October 2016
Figure 46: Hispanics’ snack preference – Salty or sweet, by key demographics, October 2016

Snack Purchases – Impulse or Planned
Hispanics doing both
Figure 47: Hispanics’ purchases of the snacks – Impulse or planned, October 2016
Figure 48: Hispanics’ purchases of the snacks – Impulse or planned, by key demographics, October 2016

Snack Purchases – Small or Large Snack Sizes
Hispanics doing both
Figure 49: Hispanics’ purchase preferences of the snacks – Small or large snack sizes, October 2016
Figure 50: Hispanics’ purchase preferences of the snacks – Small or large snack sizes, by key demographics, October 2016

Perception of Advertising About Snacks
One in-four Hispanics embrace the advertising of snacks they like
Figure 51: Hispanics’ perception of snacks’ advertising – Great advertising or don’t pay attention, October 2016
Figure 52: Important factors when Hispanics choose snacks – Health vs flavor, October 2016, by key demographics, October 2016

Appendix – Data Sources and Terms
Data sources
Consumer survey data
Terms
A note on acculturation

Appendix – Potato Chips
Figure 53: Hispanic households’ consumption of potato chips, by key demographics indexed to all, July 2015-August 2016
Figure 54: Types of potato chips that Hispanic households consume, indexed to all, July 2015-August 2016
Figure 55: Flavors of potato chips that Hispanic households consume, indexed to all, July 2015-August 2016
Figure 56: Brands of potato chips that Hispanic households consume, indexed to all, July 2015-August 2016

Appendix – Ready-to-Eat Cookies
Figure 57: Hispanic households’ consumption of ready-to-eat cookies, by key demographics indexed to all, July 2015-August 2016
Figure 58: Types of ready-to-eat cookies that Hispanic households consume, indexed to all, July 2015-August 2016
Figure 59: Brands of ready-to-eat cookies that Hispanic households consume, indexed to all, July 2015-August 2016

Appendix – Corn, Tortilla, or Cheese Chips/Snacks
Figure 60: Hispanic households’ consumption of corn, tortilla, or cheese chips/snacks, by key demographics indexed to all, July 2015-August 2016
Figure 61: Brands of corn, tortilla, or cheese chips/snacks that Hispanic households consume, indexed to all, July 2015-August 2016

Appendix – Chocolate and Other Candy
Figure 62: Hispanics’ personal consumption of chocolate and other candy, by key demographics indexed to all, July 2015-August 2016
Figure 63: Types of chocolate and other candy that Hispanics consume, indexed to all, July 2015-August 2016
Figure 64: Summary of brands of chocolate and other candy that Hispanics consume, indexed to all, July 2015-August 2016

Appendix – Snack Crackers, Saltines, and Graham Crackers
Figure 65: Hispanic households’ consumption of snack crackers, saltines, and graham crackers, by key demographics indexed to all, July 2015-August 2016
Figure 66: Types of snack crackers, saltines, and graham crackers that Hispanic households consume, indexed to all, July 2015-August 2016
Figure 67: Summary of brands of snack crackers, saltines, and graham crackers that Hispanic households consume, indexed to all, July 2015-August 2016

Appendix – Popcorn
Figure 68: Hispanic households’ consumption of popcorn, by key demographics indexed to all, July 2015-August 2016
Figure 69: Brands of popcorn that Hispanic households consume, indexed to all, July 2015-August 2016

Appendix – Nuts
Figure 70: Hispanic households’ consumption of nuts, by key demographics indexed to all, July 2015-August 2016
Figure 71: Types of nuts that Hispanic households eat or use, indexed to all, July 2015-August 2016
Figure 72: Kinds of nuts that Hispanic households eat or use, indexed to all, July 2015-August 2016
Figure 73: Brands of nuts that Hispanic households eat or use, indexed to all, July 2015-August 2016

Appendix – Cereal/Granola Bars
Figure 74: Hispanics’ personal consumption of cereal/granola bars, by key demographics indexed to all, July 2015-August 2016
Figure 75: Types of cereal/granola bars that Hispanics consume, indexed to all, July 2015-August 2016
Figure 76: Brands of cereal/granola bars that Hispanics consume, indexed to all, July 2015-August 2016

Appendix – Frozen Novelty Treats
Figure 77: Hispanic households’ consumption of frozen novelty treats, by key demographics indexed to all, July 2015-August 2016

Appendix – Ready-to-Eat Snack Cakes
Figure 78: Hispanic households’ consumption of ready-to-eat snack cakes, by key demographics indexed to all, July 2015-August 2016
Figure 79: Brands of ready-to-eat snack cakes that Hispanic households eat or use, indexed to all, July 2015-August 2016

Appendix – Pretzels
Figure 80: Hispanic households’ consumption of pretzels, by key demographics indexed to all, July 2015-August 2016

Appendix – Meat Snacks and Beef Jerky
Figure 81: Hispanic households’ consumption of meat snacks and beef jerky, by key demographics indexed to all, July 2015-August 2016

List of Table

NA

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *