Hispanics' Snacking Preferences - US - February 2017

Hispanics' Snacking Preferences - US - February 2017

  • Mintel
  • March 2017
  • Food
  • 0 pages

Report Description


Practically all Hispanic households consume snacks. However, they consume a wider variety of snacks as they become acculturated, resulting in snacking habits, preferences, and motivations for consumption becoming increasingly complex. Since less-acculturated Hispanics gravitate toward fewer types of snacks, there are opportunities for brands to connect with Hispanics as they become more bicultural/acculturated and open to try types of snacks.

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Table of Content


What you need to know

Executive Summary
There are five types of Hispanic snack consumers
Figure 1: Hispanics’ snacking preferences segments, October 2016
The issues
Spanish and English-dominant Hispanics represent different challenges
Figure 2: Hispanic households’ consumption of snacks, by language spoken at home, July 2015-August 2016
Hispanic women buy snacks with their families in mind
Figure 3: Snack purchase influencers – Family, by gender and age, October 2016
The majority of Hispanics want more healthy snack options
Figure 4: Attitudes toward snacks and health, by age, October 2016
The opportunities
Despite Hispanics’ overall youth, the clock is still ticking
Figure 5: Snack purchase influencers – Health, by gender and age, October 2016
Explaining ingredients
Figure 6: Attitudes toward snacks and ingredients, by age, October 2016
Looking for the fertile ground
Figure 7: Hispanics’ perception of snacks’ advertising – Great advertising or don’t pay attention, October 2016
What it means

The Market – What You Need to Know
There are five attitudinal segments for Hispanics’ snacking preferences
A young and bicultural market represents opportunities
The influence of the family
Income may keep Hispanics from being too adventurous in the snacks they purchase
Country of origin impacts snacking preferences
Additional considerations

Success Stories

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