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HISPANICS AND HEALTHY LIFESTYLES - US - DECEMBER 2017

Published By :

Mintel

Published Date : Dec 2017

Category :

Lifestyle

No. of Pages : N/A

In spite of higher overweight and obesity rates, Hispanics have a generally positive outlook on their personal health. Hispanics take pride in their health but are not necessarily willing to make changes to ensure a healthier life. A combination of complacency and confidence could prevent Hispanics from implementing new initiatives to makes their lives healthier. There is significant interest in improving health overall, but converting interest into action will be a significant hurdle to overcome.

Table of contents
OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Health disparities weigh heavily
Figure 1: Age-adjusted percentage of people aged 18+ who are overweight and obese, by gender and Hispanic origin, 2015
Positive perceptions discourage change
Figure 2: Self-perceptions of health, Hispanics vs all US consumers, July 2017
Lack of motivation, time, and perception of higher price primary barriers
Figure 3: Hispanics barriers to healthy eating and staying active, July 2017
Little desire to diet
Figure 4: Hispanics attitudes toward their diet, indexed to all, October 2016-May 2017
The opportunities
Diet and exercise are universal truths
Figure 5: What a healthy lifestyle means to Hispanics, indexed to all, July 2017
Working toward a healthier lifestyle
Figure 6: Hispanics attitudes toward health, indexed to all, July 2017
Tap in to influencers
Figure 7: Hispanics attitudes toward pressure and social media, indexed to all, July 2017
Turning intrigue into initiative
Figure 8: Hispanics interest in diet and exercise options Select items, July 2017
What it means
THE MARKET WHAT YOU NEED TO KNOW
Path to healthy life is through the kitchen
Weight disparities hurting
MARKET PERSPECTIVE
Hispanics have a love for cooking
Figure 9: Hispanic cooking appeal, indexed to all, June 2015
Hispanics less likely to count calories
Figure 10: Hispanics attitudes toward eating habits, indexed to all, October 2016-May 2017
Hispanics do not see the need to diet
Figure 11: Hispanics attitudes toward their diet, indexed to all, October 2016-May 2017
Soft drink consumption declining
Figure 12: Hispanics consumption of carbonated soft drinks, May 2012-May 2017
MARKET FACTORS
Bicultural Hispanics more open to other options
Figure 13: Languages Hispanics speak in the home, October 2016-May 2017
Youthful Hispanic population doesnt see need to be proactive about health
Figure 14: Hispanic share of US population, by generation, 2017
Seeking value in health options
Figure 15: Median household income, by race and Hispanic origin of householder, 2015
Obesity a pressing issue for Hispanic community
Figure 16: Age-adjusted percentage of people aged 18+ who are overweight and obese, by gender and Hispanic origin, 2015
KEY TRENDS WHAT YOU NEED TO KNOW
Group mindset helps and hurts
Easy access to healthy opportunities
WHATS HAPPENING?
Community advocacy combating health issues
Emphasizing fresh ingredients
Exposure to unhealthy advertising
Avoiding the doctors office
WHATS NEXT?
Using tech for passive improvement
Whole Foods acquisition opens up grocer to value-seeking Hispanics
Bringing options direct
THE CONSUMER WHAT YOU NEED TO KNOW
Confidence breeds consistency
Physical health a priority
Little motivation to eat healthy
No solo workouts
Aspirations driving exercise interest
Improvements keep spirits high
Knowing more keeps confidence up
Pressure from all around
Consumer segments reveal unique approaches
APPROACH TO HEALTHY LIVING
Nine in 10 Hispanics see themselves as healthy
Figure 17: Self-perceptions of health, Hispanics vs all US consumers, July 2017
Discrepancy between perception and action
Figure 18: Approach to healthy living, Hispanics vs all US consumers, July 2017
Healthy perceptions and self-restraint tend to go hand-in-hand
Figure 19: Share of Hispanics who are very healthy and strict with health, by approach to healthy lifestyle and self-perceptions of health, July 2017
Figure 20: Profile of healthy Hispanics, by key demographics, July 2017
MEANING OF A HEALTHY LIFESTYLE
Balance of diet and exercise creates healthy lives but thats not all
Figure 21: What a healthy lifestyle means to Hispanics, indexed to all, July 2017
Older women see health holistically
Figure 22: What a healthy lifestyle means to Hispanics Select items, by gender and age, July 2017
Health awareness increases with acculturation
Figure 23: What a healthy lifestyle means to Hispanics Select items, by level of acculturation, July 2017
BARRIERS TO HEALTHY EATING
Commitment, cost prevent Hispanics from buying healthy foods
Figure 24: Hispanics barriers to healthy eating, indexed to all, July 2017
Lack of time deters healthy eating for young Hispanics
Figure 25: Hispanics barriers to healthy eating Select items, by age, July 2017
Accessibility impacts less affluent
Figure 26: Hispanics barriers to healthy eating Select items, by household income, July 2017
BARRIERS TO STAYING ACTIVE
Seeking motivation from others
Figure 27: Hispanics barriers to staying active, indexed to all, July 2017
Young Hispanics worn out
Figure 28: Hispanics barriers to staying active Select items, by age, July 2017
Less acculturated wont work out alone
Figure 29: Hispanics barriers to staying active Select items, by level of acculturation, July 2017
INTEREST IN DIET OPTIONS
Aspirations dominate interest over general population
Figure 30: Interest in diet options, Hispanics vs all US consumers, July 2017
Younger Hispanics more interested in trying new diet trends
Figure 31: Hispanics interest in diet options, by age and gender, July 2017
Acculturated Hispanics seek other options
Figure 32: Hispanics interest in diet options, by level of acculturation, July 2017
INTEREST IN EXERCISE OPTIONS
Tech options interest Hispanics
Figure 33: Interest in exercise options Fitness trackers and apps, Hispanics vs all US consumers, July 2017
Interest may not be enough to commit to programs
Figure 34: interest in exercise options Classes and programs, Hispanics vs all US consumers, July 2017
Younger Hispanics are more likely to use tech for workouts
Figure 35: Hispanics interest in tech exercise options, by age and gender, July 2017
Unacculturated and bicultural Hispanics value flexibility
Figure 36: Hispanics interest in on-demand exercise options, by level of acculturation, July 2017
ATTITUDES TOWARD HEALTH
Hispanics are feeling great and looking to get better
Figure 37: Hispanics attitudes toward health, indexed to all, July 2017
Hispanic women mindful about living a healthy lifestyle
Figure 38: Hispanics attitudes toward health, by gender, July 2017
Engagement decreases with acculturation
Figure 39: Hispanics attitudes toward health, by level of acculturation, July 2017
Parents feel a greater responsibility to have a healthy lifestyle
Figure 40: Hispanics attitudes toward health, by parental status, July 2017
ATTITUDES TOWARD STAYING INFORMED
Hubris may close off Hispanics to new information
Figure 41: Hispanics attitudes toward staying informed, indexed to all, July 2017
Older women most skeptical of health information
Figure 42: Hispanics attitudes toward staying informed, by age and gender, July 2017
Less acculturated Hispanics overwhelmed
Figure 43: Hispanics attitudes toward staying informed, by level of acculturation, July 2017
Fathers confident in their knowledge
Figure 44: Hispanics attitudes toward staying informed, by gender and parental status, July 2017
ATTITUDES TOWARD PRESSURE AND SOCIAL MEDIA
Personal influencers stronger than external societal pressure
Figure 45: Hispanics attitudes toward pressure and social media, indexed to all, July 2017
Men encouraged by others, young women put pressure on themselves
Figure 46: Hispanics attitudes toward pressure and social media, by gender and age, July 2017
Less acculturated Hispanics more likely to be influenced by others
Figure 47: Hispanics attitudes toward pressure and social media, by level of acculturation, July 2017
Parents seek outside help
Figure 48: Hispanics attitudes toward pressure and social media, by level of acculturation, July 2017
CONSUMER SEGMENTATION
Factors
Figure 49: Hispanic healthy lifestyle segments, July 2017
Improving Impressionables (30%)
Demographics
Characteristics
Opportunities
Figure 50: Hispanic healthy lifestyle segments Improving Impressionables, by demographics, July 2017
Hardworking Heartbrokens (21%)
Demographics
Characteristics
Opportunities
Figure 51: Healthy lifestyle segments Hardworking Heartbrokens, by demographics, July 2017
Resentful Regressors (20%)
Demographics
Characteristics
Opportunities
Figure 52: Healthy lifestyle segments Resentful Regressors, by demographics, July 2017
Nonchalant Negligents (16%)
Demographics
Characteristics
Opportunities
Figure 53: Healthy lifestyle segments Nonchalant Negilents, by demographics, July 2017
Satisfied Supporters (14%)
Demographics
Characteristics
Opportunities
Figure 54: Healthy lifestyle segments Satisfied Supporters, by demographics, July 2017
APPENDIX DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
A note on acculturation

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