866-997-4948(US-Canada Toll Free)

Healthy Lifestyles (Sugar & smoking focus) - Ireland - September 2017

Published By :

Mintel

Published Date : Nov 2017

Category :

Lifestyle

No. of Pages : N/A

Almost half of Irish consumers believe they are healthier than they were a year ago, indicating the trend towards healthier lifestyles across Ireland. However, obesity rates remain high and physical activity is low among Irish consumers. This reflects that healthy habits are hard to adopt and even harder to maintain. Brands that can inspire consumers to continue their healthy habits for longer will create positive brand associations among consumers.
Table of contents

OVERVIEW
Issues covered in this Report
EXECUTIVE SUMMARY
Examining Irish consumers physical health
Obesity remains a major health issue across Ireland
Fewer Irish consumers taking regular exercise
Irish consumers taking steps to improve their diets
Smoking levels in Ireland continue to fall
Examining Irish consumers financial health
Personal finances improving in RoI, mixed picture remains in NI
RoI consumers think economy will improve, economic decline expected in NI
Prices increasing as wages start to fall
Examining Irish consumers mental health
NI has highest suicide rate in UK and Ireland
RoI consumers generally positive toward mental health sufferers
Irish consumers missing out on vital sleep
Companies, brands and innovations
The consumer
Consumers see themselves as healthier than a year ago
Figure 1: Changes in perceptions of consumer health over the last 12 months, NI and RoI, June 2017
RoI consumers mostly following healthy habits, NI consumers go through phases
Figure 2: Amount of effort consumers put into staying healthy, NI and RoI, June 2017
Irish consumers most concerned about sugar
Figure 3: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2017
Low sugar alternatives and checking labels is how consumers manage sugar intake
Figure 4: How consumers manage their sugar intake, NI and RoI, June 2017
Scratched cooked meals considered important in maintaining healthy lifestyles
Figure 5: How consumers maintain healthy lifestyles, NI and RoI, June 2017
Smokers are in the minority
Figure 6: Smoking status, NI and RoI, June 2017
Smokers looking to quit in the future
Figure 7: Quit status, NI and RoI, June 2017
Willpower the main method consumers using to quit smoking in RoI
Figure 8: Methods used to quit smoking, NI and RoI, June 2017
What we think
THE MARKET WHAT YOU NEED TO KNOW
Irish consumers are improving their diets
Strong need to increase physical activity levels
Smoking declines, but associated costs remain high
RoI consumers positive on future, NI consumers less optimistic
NI has highest levels of mental illness
EXAMINING IRISH CONSUMERS PHYSICAL HEALTH
Weight issues continue to affect adults
Figure 9: Obesity levels in adults aged 16+, NI, 2010-16
Figure 10: Body mass index, by gender, RoI, 2015
Most consumers dont think they are overweight
Figure 11: How consumers would describe their current body type/weight, NI and RoI, August 2016
Irish consumers taking less exercise
Figure 12: How often consumers exercise or play sport, UK and RoI, 2009 and 2013
Diet is important for healthy lifestyles
Figure 13: How consumers describe their typical eating habits and diet, NI and RoI, August 2016
Figure 14: Diet and eating habits that consumers claim to typically do, NI and RoI, August 2016
Irish consumers limit sugar intake
Figure 15: Consumers who limit the amount of sugar they use (eg in baking, adding to tea/coffee), NI and RoI, August 2016
Consumption of sugar sweetened drinks falling
Figure 16: Consumers who drink sugar sweetened drinks daily, RoI, 2015 and 2016
Sugar taxes to be introduced in Ireland
Figure 17: If consumers would change their buying behaviour of soft drinks if a 24p/30c per litre sugar tax were introduced, NI and RoI, August 2016
Alcohol consumption increases in RoI during 2016
Figure 18: Alcohol consumption per capita, RoI, 2011-16
Long-term decline in smoking
Figure 19: Prevalence of smoking, NI and RoI, 2008-16
but costs are still high
Figure 20: Economic impact of smoking, NI and RoI, 2016
Figure 21: Economic impact of smoking, by type, RoI, 2016
Smoking causes over 8,200 deaths a year in Ireland
Figure 22: Smoking related deaths, NI and RoI, 2016
Figure 23: Smoking related deaths, by condition, RoI, 2013
UK government launches new smoking initiative
EXAMINING IRISH CONSUMERS FINANCIAL HEALTH
Consumers expecting economic growth to continue in RoI
Figure 24: How consumers think the general economic condition of the country will change over the next 12 months, NI and RoI, June 2017
RoI consumers expect to finances to improve, NI consumers more pessimistic
Figure 25: How consumers think their own personal financial situation shall change over the next 12 months, NI and RoI, June 2017
Consumer prices are rising faster than wages in the UK
Figure 26: Annualised consumer price index versus average weekly earnings, UK (including NI), 2011-17
Inflation also taking hold in RoI
Figure 27: Annualised consumer price index, RoI, 2011-17
Figure 28: Average weekly earnings, RoI, Q4 2012-Q1 2017
Consumer debt remains high
Figure 29: Ratio of household debt to disposable income, RoI, Q4 2012-Q4 2016
Economic output flat in NI, RoI economy remains strong
Figure 30: Comparison of NICEI with UK and RoI GDP, Q1 2010-Q1 2017
RoI consumers finances improve, mixed picture in NI
Figure 31: Financial health of Irish consumers, RoI, June 2016-June 2017
Figure 32: Financial health of Irish consumers, NI, June 2016-June 2017
EXAMINING IRISH CONSUMERS MENTAL HEALTH
Mental health continues to be an issue for Irish consumers
Figure 33: Consumers who indicate a probable mental health problem, NI and RoI, 2015/16
A third of RoI consumers have a friend with mental health issues
Figure 34: Experience of mental health, RoI, 2016
RoI consumers show positivity towards mental health sufferers
Figure 35: Attitudes towards mental health, RoI, 2016
NI suicide rate highest in UK and RoI
Figure 36: Suicide rate per 100,000, UK (including NI) and RoI, 2014
Figure 37: Number of suicides in NI during the Troubles (1969-97) versus post Good Friday Agreement (1998-2014)
UK/NI and RoI among highest sleepers, but still missing recommended eight hours
Figure 38: Top 10 countries that slept most on average, global, 2016
Sleeplessness causing mental health issues in RoI
Figure 39: Causes of sleeplessness, RoI, 2016
Lack of sleep also linked to obesity
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Brands tapping into demand for natural ingredients
More food and drink products claim to have less sugar
Brands continue removing bad fats from their products
WHOS INNOVATING?
Almost one in five food and drink products makes natural claim
Figure 40: New food and drink products claiming to be natural, UK and Ireland, 2012-17
Bakery driving natural NPD
Figure 41: New food and drink products claiming to be natural, by category, UK and Ireland, 2016
Brands continue to reduce sugar content
Figure 42: Food and drink products claiming to be low, no or reduced sugar, UK and Ireland, 2012-17
Juice drinks and snacks leading reduced sugar claims
Figure 43: New food and drink products claiming to be low, no or reduced sugar, by category, UK and Ireland, 2016
Brands reducing saturated and trans fats in product ranges
Figure 44: Food products claiming low, no or reduced saturated and trans fats, UK and Ireland, 2012-17
Demand for good fats sees nuts and seeds drive NPD
Figure 45: Food products claiming nuts, seeds and nut and seed products as ingredients, UK and Ireland, 2012-17
THE CONSUMER WHAT YOU NEED TO KNOW
Irish consumers say they are healthier than a year ago
Sugar the main ingredient Irish consumers are worried about
Checking and switching helping consumers to reduce sugar intake
Cooking from scratch an important part of maintaining healthy lifestyle
Smokers in the minority
STATE OF THE NATIONS HEALTH
Almost half of Irish consumers believe they are healthier than a year ago
Figure 46: Changes in perceptions of consumer health over the last 12 months, NI and RoI, June 2017
NI women see themselves as healthiest
Figure 47: Consumers who consider themselves to be somewhat healthier compared to 12 months ago, by gender, NI and RoI, June 2017
Health more likely to stay the same as consumers get older
Figure 48: Consumers who consider their health to be the same compared to 12 months ago, by age, NI and RoI, June 2017
EFFORT PUT INTO STAYING HEALTHY
NI consumers go through phases of healthy habits
Figure 49: Amount of effort consumers put into staying healthy, NI and RoI, June 2017
Irish women go through healthy phases
Figure 50: Consumers who go through phases of being healthy and get into bad habits (eg not exercising, eating a poor diet), by gender, NI and RoI, June 2017
Affluent consumers follow healthy habits most of the time
Figure 51: Consumers who follow healthy habits most of the time, by social class, NI and RoI, June 2017
CONCERNS ABOUT INGREDIENTS IN FOOD AND DRINK
Irish consumers most concerned about sugar
Figure 52: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2017
NI Millennials and over-55s in RoI most concerned about sugar
Figure 53: Consumers who are concerned about sugar within food and drink products, by age, NI and RoI, June 2017
Half of 16-24-year-olds in NI and over-55s in RoI concerned about fat
Figure 54: Consumers who are concerned about the overall fat content within food and drink products, by age, NI and RoI, June 2017
Older consumers more concerned about saturated fat
Figure 55: Consumers who are concerned about saturated fat within food and drink products, by age, NI and RoI, June 2017
MANAGING SUGAR INTAKE
Irish consumers eating less sugar
Figure 56: How consumers manage their sugar intake, NI and RoI, June 2017
Young Irish consumers drinking more sugar-free/diet drinks
Figure 57: Consumers who are drinking more sugar-free/diet soft drinks in the last 12 months, by age, NI and RoI, June 2017
Early Gen Xers in NI checking food and drink labels for sugar
Figure 58: Agreement with statements relating to how consumers manage their sugar intake, by age, NI, June 2017
Figure 59: Agreement with statements relating to how consumers manage their sugar intake, by age, RoI, June 2017
HOW CONSUMERS MAINTAIN HEALTHY LIFESTYLES
Scratch cooking the main way consumers maintain healthy lifestyles
Figure 60: How consumers maintain healthy lifestyles, NI and RoI, June 2017
RoI consumers more likely to eat five-a-day
Figure 61: Consumers who eat five (or more) fruits and vegetables each day, by gender and social class, NI and RoI, June 2017
Older consumers most likely to eat meals from scratch
Figure 62: Consumers who eat meals cooked from scratch, by age, NI and RoI, June 2017
USAGE OF TOBACCO PRODUCTS
Most Irish consumers dont smoke
Figure 63: Smoking status, NI and RoI, June 2017
Younger consumers most likely to be non-smokers
Figure 64: Consumers who have never smoked, by age, NI and RoI, June 2017
Smoking highest among less affluent consumers
Figure 65: Consumers who currently smoke, by social class, NI and RoI, June 2017
USAGE OF TOBACCO SUBSTITUTES
E-cigarettes lack mass appeal
Figure 66: Vaping status, NI and RoI, June 2017
Vaping not popular among rural consumers
Figure 67: Consumers who have never vaped, by location, NI, June 2017
Figure 68: Consumers who have never vaped, by location, RoI, June 2017
QUIT SMOKING STATUS
Most smokers looking to quit in the future
Figure 69: Quit Smoking Status, NI and RoI, June 2017
METHODS USED TO QUIT SMOKING
Willpower the main method used to quit smoking
Figure 70: Methods used to quit smoking, NI and RoI, June 2017
RoI men more likely than women to use willpower alone
Figure 71: Consumers using willpower alone to quit smoking, by gender, RoI, June 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Generational cohort definitions
Abbreviations

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *