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HEALTHY LIFESTYLES - HEALTHY AGEING - IRELAND - SEPTEMBER 2018

Published By :

Mintel

Published Date : Sep 2018

Category :

Healthcare

No. of Pages : N/A

The appearance of wrinkles is one of the most common signs of ageing and Irish consumers, particularly women, are turning to anti-wrinkle cream to revitalise their skin. However, as the majority of consumers agree that a lot of anti-ageing products oversell their effectiveness, ‘positive ageing’ messaging that emphasises healthy skin rather than turning back the clock will help brands to better align what their anti-ageing products can deliver with consumers’ expectations.

Table of contents
OVERVIEW
What you need to know
Issues covered in this Report
EXECUTIVE SUMMARY
Market factors
Irish waistlines continue to expand
Governments take action to tackle obesity
Irish consumers feeling the squeeze
NI consumers feeling the stress
Companies, brands and innovations
The consumer
Consumers think they are healthier
Figure 1: Changes in perceptions of consumer health over the last 12 months, NI and RoI, June 2018
Irish consumers making effort to stay healthy
Figure 2: Amount of effort consumers put into staying healthy, NI and RoI, June 2018
Sugar content in food and drink the main concern for Irish consumers
Figure 3: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2018
Escapism key to dealing with anxiety and stress
Figure 4: How consumers deal with anxiety and stress, NI and RoI, June 2018
Grey hair a key sign of ageing
Figure 5: Signs of ageing noticed by consumers, NI and RoI, June 2018
Regular exercise key to reducing signs of ageing
Figure 6: Activities consumers take part in to help reduce the signs of ageing, NI and RoI, June 2018
Financial preparedness important for old age
Figure 7: Agreement with statements relating to healthy ageing, NI and RoI, June 2018
What we think
THE MARKET – WHAT YOU NEED TO KNOW
Ageing population to see increased pressure on health services
Obesity remains an issue for Irish consumers
Personal finances coming under pressure
Stress levels high in NI
MARKET DRIVERS
Ireland an ageing society
Figure 8: Actual and projected population (%) for NI, by age, 2017 and 2041
Figure 9: Actual and projected population (%) for RoI, by age, 2017 and 2046
Obesity levels increase in NI
Figure 10: Obesity levels in adults aged 16+, NI, 2012/13-2016/17
Majority of RoI consumers overweight or obese
Figure 11: Body mass index, by age, RoI, 2017
Sugar taxes introduced to tackle obesity
Figure 12: New carbonated soft drinks launched making the claim ‘low/no/reduced sugar’, UK and Ireland, 2013-18
Figure 13: How consumers would change their drinking habits for fizzy drinks if a 24p/30c tax was introduced, NI and RoI, September 2017
Consultation on calorie labelling on menus
Figure 14: Frequency of visiting a restaurant (to eat in only), NI and RoI, March 2018
Exercise can help consumers age better
Figure 15: Use of weight training equipment at gyms, fitness clubs or leisure centres in the last six months, by age, June 2016
Irish consumers do not have a lot left after paying bills
Figure 16: Financial health of Irish consumers, NI, June 2017 and June 2018
Figure 17: Financial health of Irish consumers, RoI, June 2017 and June 2018
Mental health becoming a greater priority at work in UK
Figure 18: Percentage of organisations with a wellbeing strategy in place, UK (including NI), 2016 and 2018
Loneliness a major health issue
Figure 19: Breakdown of the cost of disconnected communities, NI, 2017
NI consumers among the most stressed in the UK
Figure 20: Most stressed cities, UK (including NI), 2017
Figure 21: Main causes of workplace stress, UK (including NI), 2017
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Fewer anti-ageing products launched in the UK and Ireland
Natural ingredient claims continue to increase
Stressed consumers provide NPD opportunities
WHO’S INNOVATING?
HomeShare service matches lonely older people with younger consumers struggling to find affordable housing
Smart footwear can detect falls
Robotic friends for seniors
Brands fortifying products with vitamins and minerals for the over-55s
Figure 22: New food and drinks fortified with vitamins and minerals targeting over-55s launched in the UK and Ireland, 2013-18
Dairy and breakfast categories driving fortified NPD
Figure 23: New food and drinks fortified with vitamins and minerals targeting over-55s launched in the UK and Ireland, 2017
Fewer anti-ageing beauty products being launched
Figure 24: Anti-ageing beauty and personal care products launched, UK and Ireland, 2013-18
Facial products dominate anti-ageing beauty products
Figure 25: Anti-ageing beauty and personal care products launched, by sub-category, UK and Ireland, 2017
Beauty brands look to help consumers de-stress
THE CONSUMER – WHAT YOU NEED TO KNOW
Consumers see further improvements in their health
Irish consumers still worried about sugar
Skin a key sign of ageing
Consumers think anti-ageing products oversell their effectiveness
STATE OF THE NATION’S HEALTH
Irish consumers think their health has improved
Figure 26: Changes in perceptions of consumer health over the last 12 months, NI and RoI, June 2018
Men more likely to view their health as unchanged
Figure 27: Consumers who consider their health to be the same compared to 12 months ago, by gender, NI and RoI, June 2018
Affluent consumers more likely to think their health has improved
Figure 28: Consumers who consider themselves to be somewhat healthier compared to 12 months ago, by social class, NI and RoI, June 2018
EFFORT PUT INTO STAYING HEALTHY
RoI consumers follow healthy habits most of the time
Figure 29: Amount of effort consumers put into staying healthy, NI and RoI, June 2018
Women go through phases of good and bad habits
Figure 30: Consumers who go through phases of being healthy and getting into bad habits (eg not exercising, eating a poor diet), by gender and age, NI and RoI, June 2018
Boomers following healthy habits
Figure 31: Consumers who follow healthy habits most of the time, by age, NI and RoI, June 2018
CONCERNS ABOUT INGREDIENTS IN FOOD AND DRINK
Sugar remains the main ingredient that Irish consumers are worried about
Figure 32: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2018
Fats a concern for older consumers
Figure 33: Consumers who are concerned about saturated fat and the overall fat content of food and drink products, by age, NI, June 2018
Figure 34: Consumers who are concerned about saturated fat and the overall fat content of food and drink products, by age, RoI, June 2018
Carbs a concern for heavy internet users
Figure 35: Consumers who are concerned about carbohydrates within food and drink products, by daily internet usage, NI and RoI, June 2018
Women most concerned about sugar
Figure 36: Consumers who are concerned about sugar within food and drink products, by gender, NI and RoI, June 2018
DEALING WITH ANXIETY AND STRESS
Irish consumers using escapism to deal with anxiety and stress
Figure 37: How consumers deal with anxiety and stress, NI and RoI, June 2018
Affluent consumers using physical activity to relieve stress
Figure 38: Consumers who exercise or play sport when dealing with anxiety and stress, by social class, NI and RoI, June 2018
Comfort food appeals to stressed parents
Figure 39: Consumers who eat comfort food when dealing with anxiety and stress, by presence of children in the household, NI and RoI, June 2018
Women using TV to cope with anxiety and stress
Figure 40: Consumers who watch TV when dealing with anxiety and stress, by gender, NI and RoI, June 2018
SIGNS OF AGEING
Greying hair the most noticeable sign of ageing
Figure 41: Signs of ageing noticed by consumers, NI and RoI, June 2018
Time spent online linked to lack of energy
Figure 42: Consumers who have noticed a lack of energy as a sign of ageing, by daily internet usage, NI and RoI, June 2018
Immobility tied to age
Figure 43: Consumers who have noticed reduced mobility as a sign of ageing, by age, NI and RoI, June 2018
Baldness a key sign of ageing for men
Figure 44: Consumers who have noticed hair loss as a sign of ageing, by gender, NI and RoI, June 2018
REDUCING THE SIGNS OF AGEING
Consumers exercising to tackle signs of ageing
Figure 45: Activities consumers take part in to help reduce the signs of ageing, NI and RoI, June 2018
Boomers seeking regular health check-ups
Figure 46: Consumers who seek regular health check-ups to help reduce the signs of ageing, by social class, NI and RoI, June 2018
Time spent online linked to sleep
Figure 47: Consumers who think getting plenty of sleep (8 hours per night) will help reduce the signs of ageing, by daily internet usage, NI and RoI, June 2018
Anti-wrinkle cream mainly used by women
Figure 48: Consumers who use anti-wrinkle creams/other beauty treatments to help reduce the signs of ageing, by gender and age, NI and RoI, June 2018
Affluent consumers exercising regularly to reduce signs of ageing
Figure 49: Consumers who regularly exercise to help reduce the signs of ageing, by social class, NI and RoI, June 2018
ATTITUDES TOWARDS HEALTHY AGEING
Financial preparation important for later life
Figure 50: Agreement with statements relating to healthy ageing, NI and RoI, June 2018
Financial planning important to ABC1s
Figure 51: Agreement with the statement ‘It is important for people to be financially prepared for later life (ie health expenses, funeral costs)’, by social class, NI and RoI, June 2018
Pollution is a concern for Millennials
Figure 52: Agreement with the statement ‘Climate change/pollution will be a greater health issue when I am older’, by age, NI and RoI, June 2018
Affluent consumers wary about anti-ageing claims
Figure 53: Agreement with the statement ‘A lot of anti-ageing products oversell their effectiveness’, by gross annual household income, NI, June 2018
Figure 54: Agreement with the statement ‘A lot of anti-ageing products oversell their effectiveness’, by gross annual household income, RoI, June 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Generational cohort definitions
Abbreviations

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