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HEALTH AND FITNESS CLUBS - UK - JULY 2018

Published By :

Mintel

Published Date : Jul 2018

Category :

Lifestyle

No. of Pages : N/A

Operators need to embrace technology but remember that this is no substitute for personal interaction. Personal trainers and gym staff are a brand’s strongest asset. Affordability of personal training can be addressed, while using online channels to build rapport with customers can help overcome barriers to interaction.

Table of contents
OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Private health and fitness market valued at £3.2 billion
Figure 1: Value of the UK private health and fitness club market, 2013-23
Figure 2: Volume of the UK private health and fitness club market, 2013-23
Low-cost and franchise expansion
High street closures are fuelling gym openings
Companies and brands
PureGym reaches 200 sites and a million members
Figure 3: Leading private health and fitness club operators, by number of sites, June 2018
The consumer
Online workouts more common than classes
Figure 4: Participation in health and fitness activities, May 2018
Rise in gym usage and steep drop in rejection
Figure 5: Private health and fitness club usage and consideration, April 2014 - May 2018
Multiple gym memberships not uncommon
Figure 6: Number of health and fitness clubs used, May 2018
One in ten visits daily and nearly half go at weekends
Figure 7: Frequency of health and fitness club visits, May 2018
Figure 8: Day of health and fitness club visits, by gender, May 2018
Predictable peak times
Figure 9: Time and day of health and fitness club visits, May 2018
Majority pay below £40 for membership
Figure 10: Current, previous and potential health and fitness club membership fees, May 2018
Affordable personal training sought and half expect online to be same standard as in-person
Figure 11: Attitudes towards online and in-person health and fitness interactions, May 2018
Opportunity for medical and wellness incorporation, while a third expect virtual classes
Figure 12: Attitudes towards health and fitness club developments, May 2018
Location more of a driver than price while group setting and tech can encourage visits
Figure 13: Attitudes towards drivers of health and fitness club usage, May 2018
Drop in competition from gym alternatives but over a third have considered cancelling
Figure 14: Attitudes towards health and fitness clubs and membership, May 2018
What we think
ISSUES AND INSIGHTS
How can operators encourage members to seek advice and support in person?
The facts
The implications
How can operators compete with online exercise sources?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Private health and fitness market valued at £3.2 billion
Increase in gym visits and intentions to spend on leisure
Low-cost and franchise expansion
Boutique offerings
High street closures are fuelling gym openings
The growth of online content
Wearable technology and apps
MARKET SIZE AND FORECAST
Private health and fitness market valued at £3.2 billion
Figure 15: Value of the UK private health and fitness club market, 2013-23
Figure 16: Value of the UK private health and fitness club market, 2013-23
Member numbers set to reach six billion by 2020
Figure 17: Volume of the UK private health and fitness club market, 2013-23
Figure 18: Volume of the UK private health and fitness club market, 2013-23
Forecast methodology
MARKET SEGMENTATION
Membership fees dominate revenue
Figure 19: Consumer spending in private health and fitness clubs, 2014-18
MARKET DRIVERS
Increase in gym visits and intentions to spend on leisure
Low cost and franchise expansion
Boutique offerings
High street closures are fuelling gym openings
Changing exercise trends
The growth of online content
Wearable technology and apps
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
PureGym reaches 1 million members and 200 sites
Smaller brands taking foothold
Wellness movement
Methods to aid retention and acquisition
Exercise to prevent and treat injury and illness
Boutiques expanding fast
Moving away from the treadmill
The future of fitness focuses on tech and the environment
Making exercise more accessible
Celebs and influencers
Wearable and apps
KEY PLAYERS
PureGym
Figure 20: PureGym estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
Anytime Fitness
Figure 21: Anytime Fitness estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
DW Fitness First
Figure 22: DW Fitness First estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
The Gym Group
Figure 23: The Gym Group estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
Nuffield Health
Figure 24: Nuffield Health estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
David Lloyd Leisure
Figure 25: David Lloyd Leisure estimated site numbers, member numbers, revenue, region, offer and outlook, May 2018
MARKET SHARE
PureGym reaches 200 sites…
Figure 26: Leading private health and fitness club operators, by number of sites, June 2018
…and a million members
Figure 27: Leading private health and fitness club operators, by estimated membership numbers, June 2018
Franchise focus
LAUNCH ACTIVITY AND INNOVATION
Smaller brands taking foothold
Wellness movement
Methods to aid retention and acquisition
Exercise to prevent and treat injury and illness
Boutiques expanding fast
UK-based operators
Overseas operators
Moving away from the treadmill
Boxing
Prama
OCRs and Inflatables
Playground fun
The future of fitness focuses on tech and the environment
Making exercise more accessible
Celebs and influencers
Wearable and apps
CASE STUDIES
WeGym makes personal training more accessible
Les Mills reports an increase in club licenses
ADVERTISING AND MARKETING ACTIVITY
Nuffield Health increases ad spend
Figure 28: Total above-the line, online display and direct mail advertising expenditure of top 10 health and fitness club advertisers, 2013-17
Sponsorships and Partnerships
Nielsen Ad Intel coverage
THE CONSUMER – WHAT YOU NEED TO KNOW
Online workouts more common than classes
Gym users not completely loyal to clubs
Rise in gym usage and steep drop in rejection
One in ten visits daily and nearly half go at weekends
Majority paying below £40 for membership
Two thirds seeking more affordable personal training
Half expect online instruction to be same standard as in-person
Opportunity for medical and wellness incorporation
Location more of a driver than price
HEALTH AND FITNESS ACTIVITY PARTICIPATION
Online workouts more common than classes
Young women most keen on online workouts
Figure 29: Participation in health and fitness activities, May 2018
Gym users not completely loyal to clubs
Potential gym goers using online workouts
Figure 30: Participation in health and fitness activities, by health and fitness club usage, May 2018
HEALTH AND FITNESS CLUB USAGE
Rise in gym usage and steep drop in rejection
Figure 31: Private health and fitness club usage and consideration, April 2014 - May 2018
Young men the biggest gym fans but older adults should not be overlooked
Use personalised support to target young women
Figure 32: Private health and fitness club usage and consideration, by age and gender, May 2018
Multiple gym memberships not uncommon
Figure 33: Number of health and fitness clubs used, May 2018
DAY AND TIME OF VISITATION
One in ten members visit daily
Figure 34: Frequency of health and fitness club visits, May 2018
Half as many people visit at weekends
Figure 35: Day of health and fitness club visits, by gender, May 2018
Predictable peak times
Figure 36: Time and day of health and fitness club visits, May 2018
MEMBERSHIP FEES
Majority paying below £40 for membership
Figure 37: Current, previous and potential health and fitness club membership fees, May 2018
ATTITUDES TOWARDS ONLINE AND IN-PERSON INTERACTION
Two thirds seeking more affordable personal training
Half expect online instruction to be same standard as in-person
Figure 38: Attitudes towards online and in-person health and fitness interactions, May 2018
A fifth shared a workout online
Young women biggest market for PTs
Figure 39: Agreement with statement “I would have or would have more personal training sessions if it was more affordable”, by age and gender, May 2018
ATTITUDES TOWARDS HEALTH AND FITNESS CLUB DEVELOPMENTS
Opportunity for medical and wellness incorporation
Over a third expect VR and immersive classes in gyms
Figure 40: Attitudes towards health and fitness club developments, May 2018
DRIVERS OF USE OF HEALTH AND FITNESS CLUBS
Location more of a driver than price
CHAID analysis
Figure 41: Health and fitness clubs – CHAID – Tree output, May 2018
Majority more likely to visit with others, especially young women
Technology is a driver for many
Figure 42: Attitudes towards drivers of health and fitness club usage, May 2018
THREATS TO HEALTH AND FITNESS CLUBS
A fifth don’t feel valued
Drop in competition from gym alternatives…
...but over a third have considered cancelling
Figure 43: Attitudes towards health and fitness clubs and membership, May 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
CHAID methodology
Figure 44: Health and fitness clubs – CHAID – Table output, May 2018
APPENDIX – MARKET SIZE AND FORECAST
Market value
Figure 45: Forecast of consumer expenditure on private health and fitness clubs, 2018-23
Market volume
Figure 46: Forecast of private health and fitness club user numbers, 2018-23
Forecast methodology

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