Haircare - Brazil - April 2017

Haircare - Brazil - April 2017

  • Mintel
  • May 2017
  • Hair Care
  • 0 pages

Report Description


The natural hair trend does not seem to be significant among Brazilians. The hairstyle most often used is still straight: many of the people interviewed agree with that. Hair that falls out a lot, hair without shine, and hair with a lot of volume are some of the problems mentioned by the interviewees.

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Table of Content


The market
Haircare products retail sales will recover growth rate in 2017
Figure 1: Forecast of retail sales of haircare products, by value, Brazil, 2011-21
Market share
Unilever leads sales of shampoos and conditioners
Figure 2: Leading companies’ retail sales share in the shampoo and conditioner segment*, by value, Brazil, 2015-16
Coty leads sales of hairstyling products thanks to Bozzano
Figure 3: Leading companies’ retail sales shares in the hairstyling segment*, by value, Brazil, 2015-16
The consumer
Despite natural hair trend, many Brazilians still prefer straight hair
Figure 4: Hair types of Brazilians, Brazil, January 2017
Haircuts and hair cuticle repairs are done mainly in salons
Figure 5: Beauty treatments at home and in a salon, Brazil, January 2017
Hair loss products can benefit from the hairceuticals trend
Figure 6: Hair characteristics, Brazil, January 2017
Brands need to educate Brazilians on how to use preshampoos
Figure 7: Consumer behavior, Brazil, January 2017
What we think

How to create opportunities for women to accept their grey hair
The facts
The implications
The possibilities created by bigger haircare packages
The facts
The implications
How to boost consumption of cleansing conditioners
The facts
The implications

Search for cheaper products may have affected the market
Shampoos and conditioners are the main drivers in the industry
Companies invest in new innovation centers in Brazil

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