Haircare - Brazil - April 2017
- May 2017
- Hair Care
- 0 pages
The natural hair trend does not seem to be significant among Brazilians. The hairstyle most often used is still straight: many of the people interviewed agree with that. Hair that falls out a lot, hair without shine, and hair with a lot of volume are some of the problems mentioned by the interviewees.
Have query on this report?Make an Enquiry
Table of Content
Haircare products retail sales will recover growth rate in 2017
Figure 1: Forecast of retail sales of haircare products, by value, Brazil, 2011-21
Unilever leads sales of shampoos and conditioners
Figure 2: Leading companies’ retail sales share in the shampoo and conditioner segment*, by value, Brazil, 2015-16
Coty leads sales of hairstyling products thanks to Bozzano
Figure 3: Leading companies’ retail sales shares in the hairstyling segment*, by value, Brazil, 2015-16
Despite natural hair trend, many Brazilians still prefer straight hair
Figure 4: Hair types of Brazilians, Brazil, January 2017
Haircuts and hair cuticle repairs are done mainly in salons
Figure 5: Beauty treatments at home and in a salon, Brazil, January 2017
Hair loss products can benefit from the hairceuticals trend
Figure 6: Hair characteristics, Brazil, January 2017
Brands need to educate Brazilians on how to use preshampoos
Figure 7: Consumer behavior, Brazil, January 2017
What we think
ISSUES AND INSIGHTS
How to create opportunities for women to accept their grey hair
The possibilities created by bigger haircare packages
How to boost consumption of cleansing conditioners
THE MARKET – WHAT YOU NEED TO KNOW
Search for cheaper products may have affected the market
Shampoos and conditioners are the main drivers in the industry
Companies invest in new innovation centers in Brazil
The team was the biggest help to us. Not only were we provided with customized solutions but also we were guided through the most complicated situations. The information was on-point yet comprehensive. The experience was absolutely satisfying and helped us turn many challenges into opportunities.
Ours is a startup with a unique set of challenges and we were therefore hesitant but the team totally put us at ease with their knowledge and expertise. Our business and its challenges were understood perfectly and help was extended accordingly. The tailor made approach really helped us gain the most informative insights.
The report repository is absolutely impressive –updated and exhaustive in terms of markets covered and information provides. Besides, with the support extended to us by the team, we could reduce costs as well as move to sustainable growth. This really helped us tap into new opportunities. Happy to have gone ahead with ResearchMos.us.
We have had a long term engagement with ResearchMoz.us and never have we felt that the work done and help extended were below flawless. The report repository is one of the best one can hope to tap into. Recently, our partner businesses opted for consultancy services and they are all thrilled with the outcome.
Insights from reports helped us improve our profit margins significantly. Most of the knowledge we needed on the market were provided to us on a granular basis. From trends, and drivers to competitive analysis, the information was not just crisp but also insightful. That helped us chart a robust growth strategy and as of now we are happy to state that we are reaping big benefits.