Hair Colourants - UK - April 2017
- April 2017
- Hair Care
- 0 pages
The hair colourants category has fluctuated in value in recent years as temporary colour products, which are typically priced lower than permanent products, continue to boom in popularity. Consumers are also showing a more relaxed approach to colouring, with colourant users extending the longevity of their colour as well as only targeting specific areas of their hair, such as the roots or areas of grey. With consumer attitudes showing an acceptability of some grey hair, there may be NPD opportunities in shade formulations for different levels of colour coverage to encourage users back into the permanent sector.
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Table of Content
What you need to know
Products covered in this Report
A fluctuating market
Figure 1: Best- and worst-case forecast of UK value sales of hair colourants, 2011-21
Companies and brands
Bright shades spark sales of vibrant brands
Figure 2: Brand shares in hair colourants, year ending February 2017
Launch activity sees a rise
Figure 3: New product launches in hair colourants, by launch type, January 2014-March 2017
Home colouring sees a rise
Figure 4: Usage of hair colourants in the past 12 months, October 2015 and January 2017
Usage of permanent colour products sees little change
Figure 5: Trends in usage of hair colourants compared with 12 months ago, January 2017
Hair colourers are extending their colour
Figure 6: Hair colouring behaviours in the last 12 months, January 2017
Ammonia and peroxide are associated with damage
Figure 7: Factors indicating a hair colourant product is less damaging, January 2017
Some grey is acceptable
Figure 8: Attitudes towards colouring hair, January 2017
What we think
ISSUES AND INSIGHTS
Temporary products continue to boom
Changing behaviours impacting colouring frequency
THE MARKET – WHAT YOU NEED TO KNOW
A fluctuating market
Temporary colour continues to grow in value
Savvy shopping behaviours drive where people buy
Positioning part colouring techniques to a greying population
Damage concern may be impacting colouring frequency
Using ingredients to drive value
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