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Green Marketing in the European Construction Industry: Survey Brief

Published By :

Timetric

Published Date : Dec 2012

Category :

Advertising and Marketing

No. of Pages : 39 Pages


Synopsis

  • The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers from the European construction industry. The opinions and forward looking statements on sustainability management of 140 industry executives are captured in our in-depth survey
  • The geographical scope of the research is European drawing on the activity and expectations of leading industry players across the region
  • The report analyzes the green marketing initiatives in the European construction industry
  • Key topics covered include - drivers of green marketing, marketing of green credentials and effective channels of promotion

Summary

Green Marketing in the European Construction Industry: Survey Brief is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry companies in Europe. This report aims to examine the green marketing initiatives of the European construction industry, providing an insight into the key drivers that help promote green marketing activities and how companies are promoting their green credentials to their clients, along with the effective channels of promotion being used. The opinions from respondents were segmented into supplier groups, and company turnover.

Scope

The report features the opinions of European construction industry respondents related to the following:

  • Drivers of green marketing
  • Marketing of green credentials
  • Effective channels of promotion

Reasons To Buy

  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
  • Identify specific green marketing channels your competitors are using to win business

Key Highlights

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TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of European Construction Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Marketing Green Initiatives
2.1 Drivers of Green Marketing
2.1.1 Drivers of green marketing by turnover
2.2 Marketing of Green Credentials
2.2.1 Marketing of green credentials by turnover
2.3 Effective Channels of Promotion
2.3.1 Effective channels of promotion by turnover

3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Table


Table 1: Europe Construction Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role in the European Construction Industry (%), 2012
Table 3: Buyer Respondents by Company Turnover in the European Construction Industry (%), 2012
Table 4: Supplier Respondents by Job Role in the European Construction Industry (%), 2012
Table 5: Supplier Respondents by Company Turnover in the European Construction Industry (%), 2012
Table 6: Drivers of Green Marketing of Suppliers in the European Construction Industry (%), 2012
Table 7: Drivers of Green Marketing by Turnover in the European Construction Industry (%), 2012
Table 8: Marketing of Green Credentials for Suppliers in the European Construction Industry (%), 2012
Table 9: Marketing of Green Credentials by Company Turnover in the European Construction Industry (%), 2012
Table 10: Effective Channels of Promotion by Suppliers in the European Construction Industry (%), 2012
Table 11: Effective Channels of Promotion by Company Turnover in the European Construction Industry (%), 2012
Table 12: Survey Results Closed Questions

List of Chart


Figure 1: Drivers of Green Marketing of Suppliers in the European Construction Industry (%), 2012
Figure 2: Drivers of Green Marketing by Turnover in the European Construction Industry (%), 2012
Figure 3: Marketing of Green Credentials for Suppliers in the European Construction Industry (%), 2012
Figure 4: Marketing of Green Credentials by Company Turnover in the European Construction Industry (%), 2012
Figure 5: Effective Channels of Promotion by Suppliers in the European Construction Industry (%), 2012
Figure 6: Effective Channels of Promotion by Company Turnover in the European Construction Industry (%), 2012

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