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Global Sports and Energy Drinks Market 2015-2019

Published By :

Technavio

Published Date : Dec 2015

Category :

Energy Drinks

No. of Pages : 63 Pages

Overview of the sports and energy drinks market

Technavios research analyst predicts the global sports and energy drinks market to grow steadily at a CAGR of 11% during the forecast period. The use of natural ingredients is one of the primary drivers for the growth of this market. The growing health concerns related to the continuous consumption of energy and sports drinks on a regular basis have led vendors to launch products energy drinks with extracts from organic guarana and organic raw green coffee beans. For instance, Scheckter launched an organic energy drink called Organic Energy which contains extracts from organic Brazilian guarana, organic raw Brazilian coffee seed, organic pomegranate juice, organic ginseng, organic elderberry, and organic lemon juice.

The false claims made by certain vendors is expected to deter the market growth during the forecast period. There have been many instances of the sports and energy drinks vendors being sued for their false claims about their products. For instance, during 2014, Red Bull was sued for wrongly claiming in their advertisement that drinking it would give wings to the customers and had to pay a settlement of nearly USD 13 million.

Product segmentation and analysis of the sports and energy drinks market

Energy drinks
Sports drinks
Energy drinks dominated the market during 2014, with a market share of 71%. The report predicts this segment to retain its leadership until the end of 2019. The report predicts this segment to grow at a rate of 13% during the forecast period. The rising popularity of energy drinks among young people, the increase in the launch of new varieties and types of energy drinks, and the constant innovation in the taste of these drinks are some of the drivers for the growth of this segment.

Segmentation by distribution channel and analysis of the sports and energy drinks market

Hypermarkets/Supermarkets
On-trade
Convenience stores
Independent retailers
Hypermarkets and supermarkets accounted for 57% of the market share during 2014. This retail format is growing rapidly in developing economies. In ASEAN countries, the penetration of modern retail chains has increased from 38% during 2009 to 45% during 2014.

Geographical segmentation and analysis of the sports and energy drinks market

APAC
Europe
North America
ROW
North America dominated the market during 2014 with a market share of around 35%. The report anticipates this region to reach a market value of around USD 44 billion by the end of 2019. The rising number of people engaged in fitness activities is expected to increase the demand for sports drinks during the forecast period. During 2014, nearly 49% of the total population in the US was engaged in outdoor activities.

Competitive landscape and key vendors

The global sports and energy drinks market is dominated by the key players holding a big share of the market. The vendors in this market are concentrating on innovating new products to maintain their dominance. The market is witnessing the entry of private label brands that provide low-cost shaving products.

The leading vendors in the market are -

Coca-Cola
PepsiCo
Red Bull
Monster Energy
Other prominent vendors in the market include All Sport, Amp Energy, Bomb Energy Drink, Boost Drinks, Burn, Cytosport, EAS, Enerzal, Frucor, Gusto Organic, Hype Energy Drinks, Labrada Nutrition, Lucozade, Montage Promoters, Pacific Health Labs, Rockstar Energy, Runa Beverages, Staminade, and Trend Food International.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the global sports and energy drinks market
What are the key market trends impacting the growth of the sports and energy drinks market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the global sports and energy drinks market
Trending factors influencing the market shares of APAC, Europe, North America, and ROW
What are the key outcomes of the five forces analysis of the sports and energy drinks market
Technavio also offers customization on reports based on specific client requirement.

Related reports:

Energy Drinks Market in the US 2015-2019
Performance Nutrition Market in the UK- Market Analysis 2015-2019
Sports Drinks Market in Australia 2015-2019
Energy Drinks Market in Latin America- Market Analysis Report 2015-2019
Table of Contents
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast by revenue
Market size and forecast by volume
Five forces analysis
PART 06: Market segmentation by product
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
Sports and energy drink market in North America
Sports and energy drink market in APAC
Sports and energy drink market in Europe
Sports and energy drink market in ROW
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Competitive scenario
Market share analysis
Other prominent vendors
PART 16: Key vendor analysis
Coca-Cola
Monster Beverage Corporation
Otsuka Pharmaceutical
PepsiCo
Red Bull
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Types of sports drinks
Exhibit 03: Overview of global sports and energy drink market
Exhibit 04: Global sports and energy drink market 2014-2019 ($ billions)
Exhibit 05: Global sports and energy drink market 2014-2019 (billion ounces)
Exhibit 06: Five forces analysis
Exhibit 07: Segmentation of global sports and energy drink market by revenue 2014
Exhibit 08: Global sports and energy drink market 2014-2019 ($ billions)
Exhibit 09: Global sports and energy drink market by distribution channel by revenue 2014
Exhibit 10: Number of convenience stores 2014 and 2015
Exhibit 11: Geographical segmentation of global sports and energy drink market by revenue 2014-2019
Exhibit 12: Sports and energy drink market in North America 2014-2019 ($ billions)
Exhibit 13: Sports and energy drink market in APAC 2014-2019 ($ billions)
Exhibit 14: Sports and energy drink market in Europe 2014-2019 ($ billions)
Exhibit 15: Sports and energy drink market in ROW 2014-2019 ($ billions)
Exhibit 16: Key leading countries
Exhibit 17: Impact of drivers
Exhibit 18: Impact of drivers and challenges
Exhibit 19: Market share analysis of top vendors 2014
Exhibit 20: Coca-Cola: Business segmentation by revenue 2014
Exhibit 21: Coca-Cola: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 22: Coca-Cola: Geographical segmentation by revenue 2014
Exhibit 23: Monster Beverage: Business segmentation by revenue 2014
Exhibit 24: Monster Beverage: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 25: Otsuka Pharmaceutical: Business segmentation by revenue 2014
Exhibit 26: Otsuka Pharmaceutical: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 27: Otsuka Pharmaceutical: Geographical segmentation by revenue 2014
Exhibit 28: PepsiCo: Geographical segmentation by revenue 2014

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