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Global Smartwatch Development Trends and Brand Strategies

Published By :

Market Intelligence & Consulting Institute

Published Date : Feb 2019

Category :


No. of Pages : 22 Pages

The global smart watch shipment volume is estimated to reach 134 million units in 2020 as the market has been inspired by the new generation of Apple Watch which can work without an iPhone and perform outstandingly in the medical sector over the years. As a result, the CAGR (Compound Annual Growth Rate) of the global smart watch market between 2018 and 2022 is estimated at 16%. Apple Watch has been the most appealing with unique function and appearance and thus has been the best-selling watch of its kind over the past two years. For this reason, other counterparts have been imitating its specifications and functions. Three common trends of the latest smart watches are independent networking with eSIM (embedded Subscriber Identity Module) technology, the popularization of NFC (Near Field Communication) payment and the optimization of health management monitoring. This report focuses on the development of these three key trends, and examines product strategies of key players, such as Apple, Fitbit, Fossil, and Garmin. 

Table of Contents

1. Development of the Global Smart Watch Industry 
1.1 Apple Watch to Drive Global Market Growth 
1.2 Top Two Brands Dominate the Market  

2. Global Development of Smart Watch Features 
2.1 Highlighted Developments 
2.2 Three Common Trends 
2.2.1 Independent Networking 
2.2.2 Population of NFC Payment 
2.2.3 Optimization of Health Management Monitoring 
2.3 Brands' Strategy to Reflect Their Future Plan 

3. Global Product Strategies of Brands 
3.1 Apple 
3.2 Fitbit 
3.3 Fossil 
3.4 Garmin 

4.MIC Perspective 


Glossary of Terms 
List of Companies

List of Chart

Figure 1 Shipment Volume of Smart Wearable Devices, 2015 - 2022
Figure 2 Product and Pricing Deployment of Key Smart Watch Brands
Figure 3 Development of Branded Smart Watches by Function

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