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Global Mobile Value-Added Services (VAS) Market 2017-2021

Published By :

Technavio

Published Date : Apr 2017

Category :

Telecommunications

No. of Pages : 60 Pages

About Mobile VAS

Mobile value-added services (VAS) are user-friendly and convenient to use. These services help users save much time and effort. For instance, users can download music or videos, read news headlines, and book tickets at their convenience without the constraints of time and place. It becomes easier for end-users to search for a location, find directions, avail location-based advertising for their requirements, and find friends using location-enabled VAS.

Technavios analysts forecast the global mobile VAS market to grow at a CAGR of 17.65% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile VAS market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of mobile VAS.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Mobile VAS Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
America Movil
Apple
Comviva Technologies
Google

Other prominent vendors
AT&T
Blackberry
CanvasM Technologies
KongZhong
Near (AdNear)
Nokia
OnMobile
Samsung
Sprint
Vodafone
ZTE Corporation

Market driver
Increased adoption of mobile broadband
For a full, detailed list, view our report

Market challenge
High bargaining power of communication service providers
For a full, detailed list, view our report

Market trend
Adoption of location-enabled mobile VAS
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.




Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
PART 06: Five forces analysis
Five forces analysis
PART 07: Market segmentation by platform
Mobile Internet services
Mobile messaging services
PART 08: Mobile Internet services market segmentation by product
Mobile commerce
Mobile money
Mobile LBS/advertising
E-mail and IM
Mobile music
Mobile games
Mobile video
Mobile publication/learning
Mobile image
PART 09: Mobile messaging services market segmentation by product
SMS
MMS
PART 10: Geographical segmentation
APAC
Americas
EMEA
PART 11: Decision framework
PART 12: Drivers and challenges
Market drivers
Impact of drivers on key customer segments
Market challenges
Impact of challenges on key customer segments
PART 13: Market trends
Adoption of location-enabled mobile VAS
Increased use of mobile commerce
Popularity of location-based games
Increased adoption of IM applications
PART 14: Vendor landscape
Competitive scenario
List of Exhibits
Exhibit 01: VAS value chain
Exhibit 02: Global LTE subscriptions 2015 by region (% share)
Exhibit 03:G network deployment 2015-2025
Exhibit 04: Global digital statistics for 2015 and 2020
Exhibit 05: Global percentage of subscribers using applications in smart devices 2016 (%)
Exhibit 06: Average time spent on online applications 2016
Exhibit 07: Global mobile VAS market 2016-2021 ($ billions)
Exhibit 08: Mobile operator revenues 2016-2021 ($ trillions)
Exhibit 09: Five forces analysis
Exhibit 10: Global mobile VAS market: Segmentation by platform 2016-2021 ($ billions)
Exhibit 11: Global mobile VAS market by platform in 2016 and 2021 (% share)
Exhibit 12: Global mobile VAS market by mobile Internet services 2016-2021 ($ billions)
Exhibit 13: Global mobile VAS market by mobile messaging services 2016-2021 ($ billions)
Exhibit 14: Global mobile Internet services market by product 2016-2021 ($ billions)
Exhibit 15: Global mobile Internet services market by mobile commerce 2016-2021 ($ billions)
Exhibit 16: Global mobile Internet services market by mobile money 2016-2021 ($ billions)
Exhibit 17: Global mobile Internet services market by mobile LBS/advertising segment 2016-2021 ($ billions)
Exhibit 18: Global mobile Internet services market by e-mail and IM segment 2016-2021 ($ billions)
Exhibit 19: Global mobile Internet services market by mobile music segment 2016-2021 ($ billions)
Exhibit 20: Global mobile Internet services market by mobile games segment 2016-2021 ($ billions)
Exhibit 21: Global mobile Internet services market by mobile video 2016-2021 ($ billions)
Exhibit 22: Global mobile Internet services market by mobile publication/learning 2016-2021 ($ billions)
Exhibit 23: Global mobile Internet services market by mobile image segment 2016-2021 ($ billions)
Exhibit 24: Global mobile messaging services market: Segmentation by product 2016-2021 ($ billions)
Exhibit 25: Global mobile messaging services market by product in 2016 and 2021 (% share)
Exhibit 26: Global mobile messaging services market by SMS 2016-2021 ($ billions)
Exhibit 27: Global mobile messaging services market by MMS segment 2016-2021 ($ billions)
Exhibit 28: Global mobile VAS market: Segmentation by geography 2016-2021 ($ billions)
Exhibit 29: Global mobile VAS market by geography in 2016 and 2021 (% share)
Exhibit 30: Mobile VAS market in APAC 2016-2021 ($ billions)
Exhibit 31: Mobile VAS market in Americas 2016-2021 ($ billions)
Exhibit 32: Mobile VAS market in EMEA 2016-2021 ($ billions)
Exhibit 33: Global mobile computing devices market 2016-2021 (billion units)
Exhibit 34: Mobile broadband subscriptions by the end of 2016 (millions)
Exhibit 35: Impact of drivers
Exhibit 36: Impact of challenges
Exhibit 37: Percentage of Internet users noticing ads on smartphones in the US 2011-2015
Exhibit 38: Other prominent vendors

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