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Global Mobile Augmented Reality Market 2017-2021

Published By :

Technavio

Published Date : Jan 2017

Category :

Semiconductors

No. of Pages : 83 Pages

About Augmented Reality
AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a users field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.

Technavios analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Apple
Atheer Labs
Augmented Pixels
Aurasma
Blippar
Catchoom
Cinoptics
DAQRI
HTC
Meta
NGRAIN
Laster Technologies
Lumus
ODG
Optinvent
Qualcomm
Rockwell Collins
Sensics
Sieko Epson
Technical Illusions
Thales
Total Immersion
Vuzix
WeAR Studio
Wikitude
Zappar
Other prominent vendors
Abbott Vascular
Abiomed
AtriCure
Biosensors International
Biotronik
BioVentrix
C. R. Bard

Market driver
Increasing dependence on apps and proliferation of AR apps for numerous activities
For a full, detailed list, view our report

Market challenge
Lack of AR content
For a full, detailed list, view our report

Market trend
Use of SLAM technology
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.




Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
Definitions
Market size calculation and segmentation
Application segments
End-user segments
Geographical segmentation
Vendor segmentation
Common currency conversion rates
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
History
PART 05: Technology landscape
Technology life cycle
PART 06: Mobile AR value chain
PART 07: Market size and forecast
Potential average revenue per user (ARPU)
Five forces analysis
PART 08: Market segmentation by application
PART 09: Market segmentation by end-user
Enterprise
Consumer
PART 10: Geographical segmentation
Mobile AR market in EMEA
Mobile AR market in Americas
Mobile AR market in APAC
PART 11: Market drivers
Increasing dependence on apps and proliferation of AR apps for numerous activities
Use of AR technology to make advertising more effective
Adoption of crowdfunding strategy
Growing smartphone and tablet market in APAC
Growing awareness of AR technology
PART 12: Impact of drivers
PART 13: Market challenges
Hardware limitations
Lack of content
Stringent government regulations
Lack of interoperability across mobile platforms
PART 14: Impact of drivers and challenges
PART 15: Market trends
Partnership with mobile AR content creator
Emergence of depth-sensing cameras
Availability of pico projectors
PART 16: Vendor landscape
Competitive scenario
Major vendors
Other prominent vendors
PART 17: Appendix
List of abbreviations

List of Exhibits


Exhibit 01: Major countries covered
Exhibit 02: Major vendors in global mobile AR market
Exhibit 03: Technology life cycle
Exhibit 04: Mobile AR value chain
Exhibit 05: Global mobile AR market 2016-2021 ($ billions)
Exhibit 06: Average revenue generated per user 2015-2021 ($)
Exhibit 07: Five forces analysis
Exhibit 08: Global mobile AR market by application 2016-2021 (% share)
Exhibit 09: Global mobile AR market by application ($ billions)
Exhibit 10: Global mobile AR market by end-user segmentation 2017-2021
Exhibit 11: Global mobile AR market in enterprise segment 2016-2021 ($ billions)
Exhibit 12: Global mobile AR market in consumer segment 2016-2021 ($ billions)
Exhibit 13: Global mobile AR market by geography 2016-2021
Exhibit 14: Geographical revenue trend-line 2016-2021 ($ billions)
Exhibit 15: Mobile AR market in EMEA 2016-2021 ($ billions)
Exhibit 16: Mobile AR market in Americas 2016-2021 ($ billions)
Exhibit 17: Mobile AR market in APAC 2016-2021 ($ billions)
Exhibit 18: Mobile app market forecast region wise 2016 (%)
Exhibit 19: Mobile app market forecast region wise 2021 (% share)
Exhibit 20: Global and APAC smartphones market comparison 2016-2021 (millions of units)
Exhibit 21: Global and APAC tablets market comparison 2016-2021 (millions of units)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Competitive scenario
Exhibit 25: Other prominent vendors

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