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Global Mobile Augmented Reality and Virtual Reality Apps Market 2016-2020

Published By :

Technavio

Published Date : Dec 2016

Category :

Virtual Reality

No. of Pages : 68 Pages

About Mobile AR and VR Apps

AR technology offers an experience of reality enhanced with virtual images and a virtual environment. AR technology blends digital content with the physical world. AR technology, with the help of a mobile app, displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It allows users to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through mobile apps. VR is an artificial environment that is created using software and hardware. The content is in 3D form, giving users a virtual experience. The 3D image is the simplest form of VR that can be explored on a PC by using a keyboard or mouse as a controller to move the image or zoom in or out. The more advanced technologies include actual rooms that are augmented with wearable computers, VR headsets that allow users to feel display images, and wrap-around display screens.

Technavios analysts forecast the global mobile AR and VR apps market to grow at a CAGR of 74.4% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile AR and VR apps market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile AR and VR app downloads by the following end-users:
Enterprises
Consumers

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Thoracic Surgery Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Augmented Pixels
Aurasma
Blippar
Catchoom
DAQRI
Wikitude

Other prominent vendors
8i
Alphaeon
AltspaceVR
Alchemy VR
Apple (Metaio)
Blippar
CCP Games
EEVO
Facebook
Google
GoPro
High Fidelity
HTC
Improbable
Infinity Augmented Reality
Inglobe Technologies
Jaunt
Legend3D
Linden Lab
Marxent
Matterport
Movidius
MyDreamVR
NextVR
NGRAIN
Nod Labs
Reload Studios
Resolution Games
uSens
Virtalis
Virtuix
Viscira
VividWorks
VRideo
Seabery
Snaploader
Total Immersion
WorldViz

Market driver
High penetration of AR technology in advertising sector
For a full, detailed list, view our report

Market challenge
Lack of interoperability of mobile AR and VR apps across mobile platforms
For a full, detailed list, view our report

Market trend
Growing collaboration with mobile AR content providers
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.



 

Table of Contents
PART 01: Executive summary
Highlight
PART 02: Scope of the report
Market overview
End-user segments
Base year and forecast period
Vendor selection criteria
Summation error
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Product life cycle
Global mobile AR and VR apps market
Five forces analysis
PART 06: Market segmentation by end-user
Global mobile AR and VR apps market by end-user
Global mobile AR and VR apps market by enterprises
Global mobile AR and VR apps market by consumers
PART 07: Buying criteria
PART 08: Market segmentation by industry
Global mobile AR and VR apps market by industry
Global mobile AR and VR apps market in gaming and entertainment sector
Global mobile AR and VR apps market in marketing and advertisement sector
Global mobile AR and VR apps market in retail sector
Global mobile AR and VR apps market in industrial sector
Global mobile AR and VR apps market in healthcare and wellness sector
PART 09: Geographical segmentation
Global mobile AR and VR apps market by geography
Mobile AR and VR apps market in EMEA
Mobile AR and VR apps market in Americas
Mobile AR and VR apps market in APAC
PART 10: Key leading country
US
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
Competitive scenario
Key M&A
Key vendors
Other prominent vendors
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio
List of Exhibits
Exhibit 01: Regions considered for global mobile AR and VR apps market 2015-2020
Exhibit 02: Product offerings
Exhibit 03: Overview of global mobile AR and VR apps market
Exhibit 04: Product life cycle of mobile AR and VR apps 2015 and 2020
Exhibit 05: Global mobile AR and VR apps market 2015-2020 ($ billions)
Exhibit 06: Global mobile AR and VR apps market 2015-2020 ($ billions)
Exhibit 07: Global mobile AR and VR apps market 2015-2020 (millions of downloads)
Exhibit 08: Global mobile AR and VR apps market 2015-2020 (millions of downloads)
Exhibit 09: Five forces analysis
Exhibit 10: Global mobile AR and VR apps market by end-user 2015-2020 (% share)
Exhibit 11: Revenue comparison of global mobile AR and VR apps market by end-user 2015-2020 ($ billions)
Exhibit 12: CAGR comparison of global mobile AR and VR apps market by end-user 2015-2020 (%)
Exhibit 13: Global mobile AR and VR apps market by enterprises 2015-2020 ($ billions)
Exhibit 14: Global mobile AR and VR apps market by consumers 2015-2020 ($ billions)
Exhibit 15: Buying criteria for mobile AR and VR apps
Exhibit 16: Global mobile AR and VR apps market by industry 2015-2020 (% share of downloads)
Exhibit 17: Global mobile AR and VR apps market in gaming and entertainment sector 2015-2020 (millions of downloads)
Exhibit 18: Global mobile AR and VR apps market in marketing and advertisement sector 2015-2020 (millions of downloads)
Exhibit 19: Global mobile AR and VR apps market in retail sector 2015-2020 (millions of downloads)
Exhibit 20: Global mobile AR and VR apps market in industrial sector 2015-2020 (millions of downloads)
Exhibit 21: Global mobile AR and VR apps market in healthcare and wellness sector 2015-2020 (millions of downloads)
Exhibit 22: Global mobile AR and VR apps market by geography 2015-2020 (% revenue share)
Exhibit 23: Revenue comparison of global mobile AR and VR apps market by geography ($ billions)
Exhibit 24: CAGR comparison of global mobile AR and VR apps market by geography 2015-2020
Exhibit 25: Mobile AR and VR apps market in EMEA 2015-2020 ($ billions)
Exhibit 26: Mobile AR and VR apps market in Americas 2015-2020 ($ billions)
Exhibit 27: Mobile AR and VR apps market in APAC 2015-2020 ($ billions)
Exhibit 28: Impact of drivers
Exhibit 29: Impact of drivers and challenges
Exhibit 30: Key M&A and funding in global mobile AR and VR apps market
Exhibit 31: Other prominent vendors

List of Table

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