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Global Mobile Analytics Market 2017-2021

Published By :

Technavio

Published Date : Dec 2017

Category :

Media

No. of Pages : 111 Pages

About Mobile Analytics

Mobile analytics aims at analyzing the mobile website traffic and mobile apps, which are similar to traditional analytics. It involves the use of data collected from visitors accessing a website or an app using their mobile devices. Mobile analytics help determine the best mobile marketing campaigns for a business and also the aspects of the websites and apps that are most suitable for handling mobile traffic. This analysis includes mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

Technavios analysts forecast the global mobile analytics market to grow at a CAGR of 20.36% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile analytics market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Mobile Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Adobe Systems
Amazon Web Services
Google
IBM
Microsoft

Other prominent vendors
Adjust
Amplitude
Appsee
CA Technologies
Flurry (Yahoo!)
Localytics
Segment
Upsight
Webtrends

Market driver
Emergence of big data
For a full, detailed list, view our report

Market challenge
Lack of skilled analytics professionals
For a full, detailed list, view our report

Market trend
Growing focus on BI
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
Market outline
PART 05: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 06: MARKET SIZING
Market definition
Market sizing 2016
Market size and forecast
PART 07: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 08: MARKET SEGMENTATION BY PLATFORM
Segmentation by platform
Comparison by platform
iOS Market size and forecast 2016-2021
Android Market size and forecast 2016-2021
Windows Market size and forecast 2016-2021
Others Market size and forecast 2016-2021
Market opportunity by platform
PART 09: MARKET SEGMENTATION BY END-USER
Segmentation by end-user
Comparison by end-user
BFSI Market size and forecast 2016-2021
Healthcare Market size and forecast 2016-2021
Manufacturing Market size and forecast 2016-2021
Retail Market size and forecast 2016-2021
Others Market size and forecast 2016-2021
Market opportunity by end-user
PART 10: REGIONAL LANDSCAPE
Geographical segmentation
Regional comparison
Americas Market size and forecast 2016-2021
EMEA Market size and forecast 2016-2021
APAC Market size and forecast 2016-2021
Key leading countries
Market opportunity
PART 11: BUYING CRITERIA
Buying criteria for mobile analytics
PART 12: DECISION FRAMEWORK
PART 13: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 14: MARKET TRENDS
Growing focus on BI
Increase in adoption of BYOD policy
Integration with social media
SaaS-based predictive analytics
PART 15: VENDOR LANDSCAPE
Competitive scenario
Key leading vendors
Other prominent vendors
PART 16: VENDOR ANALYSIS
Vendor overview
PART 17: APPENDIX
List of abbreviations
List of Exhibits
Exhibit 01: Parent market: Global BI market 2016 ($ bn)
Exhibit 02: Related market: Global software analytics market 2016 ($ bn)
Exhibit 03: Global BI market: Overview
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - inclusions and exclusions checklist
Exhibit 07: Market size 2016
Exhibit 08: Validation techniques employed for market sizing - 2016
Exhibit 09: Global Market size and forecast 2016-2021 ($ bn)
Exhibit 10: Global Year-over-year growth 2017-2021 (%)
Exhibit 11: Five forces analysis 2016
Exhibit 12: Five forces analysis 2021
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Five forces analysis
Exhibit 19: Platform Market share 2016-2021 (%)
Exhibit 20: Comparison by platform
Exhibit 21: iOS Market size and forecast 2016-2021 ($ bn)
Exhibit 22: iOS Year-over-year growth 2017-2021 (%)
Exhibit 23: Android Market size and forecast 2016-2021 ($ bn)
Exhibit 24: Android Year-over-year growth 2017-2021 (%)
Exhibit 25: Windows Market size and forecast 2016-2021 ($ bn)
Exhibit 26: Windows Year-over-year growth 2017-2021 (%)
Exhibit 27: Others Market size and forecast 2016-2021 ($ mn)
Exhibit 28: Others Year-over-year growth 2017-2021 (%)
Exhibit 29: Market opportunity by platform
Exhibit 30: End-user Market share 2016-2021 (%)
Exhibit 31: Comparison by end-user
Exhibit 32: BFSI Market size and forecast 2016-2021 ($ bn)
Exhibit 33: BFSI Year-over-year growth 2017-2021 (%)
Exhibit 34: Healthcare Market size and forecast 2016-2021 ($ bn)
Exhibit 35: Healthcare Year-over-year growth 2017-2021 (%)
Exhibit 36: Manufacturing Market size and forecast 2016-2021 ($ bn)
Exhibit 37: Manufacturing Year-over-year growth 2017-2021 (%)
Exhibit 38: Retail Market size and forecast 2016-2021 ($ bn)
Exhibit 39: Retail Year-over-year growth 2017-2021 (%)
Exhibit 40: Others Market size and forecast 2016-2021 ($ bn)
Exhibit 41: Others Year-over-year growth 2017-2021 (%)
Exhibit 42: Market opportunity by end-user
Exhibit 43: Global Market share by geography 2016-2021 (%)
Exhibit 44: Regional comparison
Exhibit 45: Americas Market size and forecast 2016-2021 ($ bn)
Exhibit 46: Americas Year-over-year growth 2017-2021 (%)
Exhibit 47: Top 3 countries in Americas
Exhibit 48: EMEA Market size and forecast 2016-2021 ($ bn)
Exhibit 49: EMEA Year-over-year growth 2017-2021 (%)
Exhibit 50: Top 3 countries in EMEA
Exhibit 51: APAC Market size and forecast 2016-2021 ($ bn)
Exhibit 52: APAC Year-over-year growth 2017-2021 (%)
Exhibit 53: Top 3 countries in APAC
Exhibit 54: Key leading countries

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