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Global Marketing Resource Management (MRM) Market 2015-2019

Published By :

Technavio

Published Date : Jul 2015

Category :

Advertising and Marketing

No. of Pages : 73 Pages

About MRM
Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organizations capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:
MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management
MRM creates and develops all marketing programs and content, including production management
MRM helps in collecting and managing all the content and knowledge, including digital asset and content management
MRM fulfils and helps in distributing assets and in content and knowledge management
MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics

Technavio's analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.

Covered in this Report
The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:
Marketing reporting and analytics
Project management software
Financial management software
Capacity management software
Others (Brand and production management software)

Technavio's report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Key Regions
Americas
APAC
EMEA

Key Vendors
BrandMaker
IBM
Infor Orbis Global
SAP
SAS
Teradata

Other Prominent Vendors
Adnovate
Aptean
BrandMaster
BrandWizard
Central Desktop (PGi)
Code Worldwide
Direxxis
Kodak
Microsoft
MarketingPilot (Microsoft)
Neolane
Oracle
Saepio

Key Market Driver
Increased Use of Marketing
For a full, detailed list, view our report

Key Market Challenge
Low Adoption of MRM Solutions among SMEs
For a full, detailed list, view our report

Key Market Trend
Increased Focus on Digital Media
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Description
06.1 MRM Evolution
06.2 Five Competency Areas of MRM
06.3 MRM Framework
07. Market Landscape
07.1 Market Overview
07.2 Global MRM Market
07.3 Five Forces Analysis
08. Market Segmentation by Application
09. Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Vendor Analysis 2014
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 BrandMaker
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Recent Developments
18.1.4 SWOT Analysis
18.2 IBM
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation
18.2.4 business Segmentation by Revenue
18.2.5 Business Segmentation by Revenue 2013
18.2.6 Business Segmentation by Revenue 2012 and 2013
18.2.7 Geographical Segmentation by Revenue
18.2.8 Business Strategy
18.2.9 Key Developments
18.2.10 SWOT analysis
18.3 Infor
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Recent Developments
18.3.4 SWOT Analysis
18.4 SAP
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation
18.4.4 Business Segmentation by Revenue 2013
18.4.5 Business Segmentation by Revenue 2012 and 2013
18.4.6 Geographical Segmentation by Revenue 2013
18.4.7 Business Strategy
18.4.8 Key Developments
18.4.9 SWOT Analysis
18.5 SAS
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Revenue Segmentation by Industry 2012
18.5.4 Geographical Segmentation by Revenue 2012
18.5.5 Business Strategy
18.5.6 Recent Developments
18.5.7 SWOT Analysis
18.6 Teradata
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Segmentation by Revenue 2014
18.6.4 Segmentation by Revenue 2013 and 2014
18.6.5 Geographical Segmentation by Revenue 2014
18.6.6 Business Strategy
18.6.7 Recent Developments
18.6.8 SWOT analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: MRM Evolution
Exhibit 3: Framework of MRM
Exhibit 4: Global MRM Market 2014-2019 ($ billions)
Exhibit 5: Global MRM Market Segmentation by Application 2014
Exhibit 6: Global MRM Market Segmentation by Geography 2014
Exhibit 7: IBM: Business Segmentation
Exhibit 8: IBM: Business Segmentation by Revenue 2013
Exhibit 9: IBM: Business Segmentation BY Revenue 2013
Exhibit 10: IBM: Business Segmentation BY Revenue 2012 and 2013 ($ millions)
Exhibit 11: IBM: Geographical Segmentation BY Revenue 2013
Exhibit 12: SAP: Business Segmentation
Exhibit 13: SAP: Business Segmentation by Revenue 2013
Exhibit 14: SAP: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 15: SAP: Geographical Segmentation by Revenue 2013
Exhibit 16: SAS Institute: Revenue Segmentation by Industry 2012
Exhibit 17: SAS Institute: Geographical Segmentation by Revenue 2012
Exhibit 18: Teradata: Segmentation by Revenue 2014
Exhibit 19: Teradata: Segmentation by Revenue 2013 and 2014 ($ billions)
Exhibit 20: Teradata: Geographical Segmentation by Revenue 2014

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