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Global Marketing Cloud Platform Market 2017-2021

Published By :

Technavio

Published Date : Jan 2017

Category :

Advertising and Marketing

No. of Pages : 72 Pages

About Marketing Cloud Platform
The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.

Technavios analysts forecast the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.

The market is divided into the following segments based on geography:
Americas
Europe
APAC

Technavio's report, Global Marketing Cloud Platform Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Adobe Systems
Oracle
Salesforce
IBM
Other prominent vendors
Act-On Software
Cision
eTrigue
GreenRope
Hatchbuck
HubSpot
Infusionsoft
LeadSquared
Salesfusion
SAP
Market driver
Rise in use of content marketing
For a full, detailed list, view our report

Market challenge
Data privacy and security concerns
For a full, detailed list, view our report

Market trend
Increased adoption of analytics in marketing cloud platform
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.




Table of Contents
PART 01: Executive summary
PART 02: Research Methodology
PART 03: Introduction
Key market highlights
PART 04: Market landscape
Market overview
Market developments
PART 05: Market size and forecast
Global marketing cloud platform market
PART 06: Market segmentation by deployment models
Global marketing cloud platform market by deployment models
PART 07: Market segmentation by end-user
Market size and forecast
PART 08: Geographical segmentation
Geographical segmentation
Americas
Europe
APAC
PART 09: Market drivers
Growing volume of data
Rise in use of content marketing
Increased use of social media marketing
Growing need for improved customer digital experience
PART 10: Impact of drivers
PART 11: Market challenges
Data privacy and security concerns
Bandwidth and connectivity issues
System integration issues
High cost of marketing cloud platform
PART 12: Impact of drivers and challenges
PART 13: Market trends
Increased adoption of analytics in marketing cloud platform
Emergence of mobile marketing platform
Emergence of location-based marketing
PART 14: Buying criteria
Buying criteria
PART 15: Five forces analysis
Five forces analysis
PART 16: Vendor landscape
Competitive landscape
Vendor matrix
Other prominent vendors
PART 17: Key vendor profiles
Adobe Systems
Oracle
Salesforce.com
IBM
PART 18: Appendix
List of abbreviations
PART 19: Explore Technavio
List of Exhibits
Exhibit 01: Overview of global marketing cloud platform market
Exhibit 02: Global marketing cloud platform market 2016-2021 ($ billions)
Exhibit 03: Global marketing cloud platform market by deployment models 2016
Exhibit 04: Global marketing cloud platform market by deployment models 2016-2021 ($ billions)
Exhibit 05: Global marketing cloud platform market: Segmentation by end-users 2016
Exhibit 06: Global marketing cloud platform market segmentation by end-users 2016-2021 ($ billions)
Exhibit 07: Global marketing cloud platform market by geography 2016
Exhibit 08: Global marketing cloud platform market by geography 2021
Exhibit 09: Global marketing cloud platform market by geography 2016-2021 ($ billions)
Exhibit 10: Number of internet users in APAC 2016-2020
Exhibit 11: Impact of drivers
Exhibit 12: Cost of marketing cloud platform as provided by various vendors ($)
Exhibit 13: Impact of drivers and challenges
Exhibit 14: Buying criteria for marketing cloud platform
Exhibit 15: Five forces analysis
Exhibit 16: Competitive differentiators for vendors
Exhibit 17: Vendor matrix: Features of marketing cloud platform
Exhibit 18: Vendor matrix: End-users of marketing cloud platform
Exhibit 19: Other prominent vendors
Exhibit 20: Recent developments
Exhibit 21: Recent developments
Exhibit 22: Recent developments
Exhibit 23: Recent developments

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