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Global Location-based Search and Advertising Market 2016-2020

Published By :

Technavio

Published Date : May 2016

Category :

Advertising and Marketing

No. of Pages : 70 Pages

About the Location-based search and advertising Market

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry. Location-based search and advertisement provide a higher return on investments (ROI) to enterprises compared with other forms of advertisements. It is a direct marketing channel for companies to increase their outreach and brand awareness among consumers.

Technavios analysts forecast the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for 2016-2020. Moreover, annual sales of advertisements for providing coupons and the annual sales of publications in indoor segments such as hospitals, stadiums, and malls are also included for calculating the market size. The report also considers the revenue generated from different sectors and advertising methods.


The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Admoove (HiMedia)
Foursquare
Groupon
Near
xAd

Other prominent vendors
Adfalcon (Noquoush)
Aislelabs
Appello Systems
Badoo
Bfonics
BLIP Systems A/S
Burpple
COUPIES
Facebook
Gimble
Hungry Go Where (SingTel)
Intersec
Jatis Mobile
Komli Mobile
Millenial Media (Verizon)
Madvertise media (Mobile Network Group)
Nexage (Verizon)
NeoMedia
Ping Mobile
Polaris Wireless
Proxama
Scanbuy
Shopkick (SK Planet
ShowNearby (Honeybay)
Social Retail
Sprooki
Thinknear (TeleNav)
Verve Wireless
Vouchercloud (Vodafone)
Waze (Google)
Weve (O2)
Wimdu
Yoose

Market driver
Reduced cost of marketing and enhanced consumer outreach
For a full, detailed list, view our report

Market challenge
Limited bandwidth and incompatible location technology
For a full, detailed list, view our report

Market trend
Location-based services (LBS) using light emitting diode (LED) fixtures
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by type of advertising
Global location-based search and advertising market by type of advertising
Global location-based search and advertising market by push advertising
Global location-based search and advertising market by pull advertising
PART 07: Market segmentation by application
Global location-based search and advertising market by application
Global location-based search and advertising market by messaging
Global location-based search and advertising market by search
Global location-based search and advertising market by display
PART 08: Geographical segmentation
Global location-based search and advertising market by geography 2015
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Competitive scenario
Admoove (HiMedia)
Foursquare
Groupon
Near
xAd
Other prominent vendors
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Types of LBS
Exhibit 03: Differences between indoor and outdoor LBS
Exhibit 04: LBS value chain
Exhibit 05: LBS applications
Exhibit 06: LBA value chain
Exhibit 07: Key factors influencing LBA market
Exhibit 08: Global location-based search and advertising market 2015-2020 ($ billions)
Exhibit 09: Five forces analysis
Exhibit 10: Global location-based search and advertising market by type of advertising 2015-2020 ($ billions)
Exhibit 11: Global location-based search and advertising market by push advertising 2015-2020 ($ billions)
Exhibit 12: Global location-based search and advertising market by pull advertising 2015-2020 ($ billions)
Exhibit 13: Global location-based search and advertising market segmentation by application 2015-2020 ($ billions)
Exhibit 14: Global location-based search and advertising market by messaging 2015-2020 ($ billions)
Exhibit 15: Global location-based search and advertising market by search 2015-2020 ($ billions)
Exhibit 16: Global location-based search and advertising market by display 2015-2020 ($ billions)
Exhibit 17: Global location-based search and advertising market by geography 2015
Exhibit 18: Impact of drivers
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Funding in LBA ecosystem
Exhibit 21: Admoove: Business offerings
Exhibit 22: Foursquare: Product offerings
Exhibit 23: Groupon: Business segmentation by revenue 2014
Exhibit 24: Groupon: Geographical segmentation by revenue 2014
Exhibit 25: Near: Product offerings

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