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Global Food and Beverage Industry CEO Business Outlook Survey 2013-2014

Published By :

Canadean

Published Date : Jun 2013

Category :

Packaging

No. of Pages : 134 Pages

Product Synopsis

Global Food and Beverage Industry CEO Business Outlook Survey 20132014 is a new report by Canadean that analyzes how global food and beverage industry companies procurement expenditure, business strategies, and practices are set to change in 20132014. This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities for leading purchase decision makers in the global food and beverage industry. Furthermore, it provides the current size of the marketing and advertising budgets and how spending will change, providing insight into global marketing behavior; it also identifies future growth, key consumer trends, M&A, and e-procurement in the global food and beverage industry. This report not only grants access to the opinions and strategies of business decision makers and competitors in the global food and beverage industry, but also examines their actions surrounding business priorities and provides access to information categorized by region and size. 

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadeans exclusive panel of leading global food and beverage industry C-level executives, and provides data and analysis on expenditure, procurement, and developments within the global food and beverage industry. This report includes key topics such as global food and beverage industry expenditure, procurement behaviors and strategies, the current size of the marketing and advertising budgets, and how spending will change, providing insight into global marketing behavior. This report identifies the threats and opportunities within the global food and beverage industry, economic outlook trends, key consumer trends, and business confidence among global food and beverage industry C-level executives.

What is the current market landscape and what is changing?

C-level respondents from the global food and beverage industry expect increased levels of consolidation, with 60% of respondents projecting that there will be either a significant increase or an increase in merger and acquisition (M&A) activities in 2013.

What are the key drivers behind recent market changes?

C-level executives from food and beverage companies expect an increase in consolidation activity due to the increasing cost of raw materials, business expansions, lack of skilled workforce, structural changes, to leverage economies of scale, plant closures, and the development of new products.

What makes this report unique and essential to read?

Global Food and Beverage Industry CEO Business Outlook Survey 20132014 is a new report by Canadean that analyzes how global food and beverage industry companies procurement expenditure, business strategies, and practices are set to change in 20132014. This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities for leading purchase decision makers in the global food and beverage industry. Furthermore it provides the current size of the marketing and advertising budgets and how spending will change, providing insight into global marketing behavior; it also identifies future growth, key consumer trends, M&A, and e-procurement in the global food and beverage industry. This report not only grants access to the opinions and strategies of business decision makers and competitors in the global food and beverage industry, but also examines their actions surrounding business priorities and provides access to information categorized by region and size.

Key Features and Benefits

  • Project industry trends and revenue growth expectations in 2013, and make informed business decisions.
  • Drive revenues by understanding future product investment areas and key growth regions.
  • Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.
  • Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues

  • Global C-level respondents consider China, India, and Brazil to offer the largest growth potential among emerging markets in 20132014.
  • Pressure on margins, customer price sensitivity, volatility and increase in input costs, and regulatory changes are the most immediate business concerns identified by C-level respondents.
  • The projected average size of global annual procurement budgets for C-level respondents is US$150.2 million in 2013, compared with US$53.7 million in 2012.
  • According to C-level respondents, level of service, price, and delivery lead times are considered very important factors when selecting a supplier.
  • According to C-level respondents, the top three expected consumer trends in 2013 across the global food and beverage industry are health and wellness, convenience, and the addition of local products.

Key Highlights

  • Across the global food and beverage industry, the top three expected key changes in business structure, as identified by C-level respondents, are the addition of new products and services, improving operational efficiency, and to expand in emerging markets.
  • An analysis of responses by global food and beverage industry C-level respondents reveals that new product development, machinery and equipment purchase, and IT infrastructure development will record significant increases in capital expenditure in 2013.
  • Of all C-level respondents, 71% expect an increase in supplier prices, 10% expect a somewhat decrease, and 18% expect no change.
  • According to 30% of C-level respondents from global food and beverage companies, headcounts in their organizations in 2013 are expected to increase steadily by up to 2% of their current workforce.
  • C-level respondents consider Singapore, Taiwan and Hong Kong, the US, South Korea, and Australia to offer the largest growth potential among developed markets in 20132014.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Executive Summary
2.1 Overall 52% of C-level respondents from the global food and beverage industry are more optimistic about revenue growth in 2013
2.2 Mergers and acquisitions in the global food and beverage industry expected to increase in 2013
2.3 China, India, and Brazil are the most important emerging markets in 2013
2.4 \'Pressure on margins\', \'customer price sensitivity\', and \'volatility and increase in input costs\' remain leading concerns in 2013
2.5 Average annual procurement budget is expected to increase in 2013
2.6 Average annual marketing budget of C-level respondents is expected to increase in 2013
2.7 \'Corporate and brand websites\', \'email and newsletters\', and \'online content sites and portals\' are to dominate future investment
2.8 \'Customer retention\', \'brand building or awareness\', and \'customer acquisition\' dominate the key marketing aims for 2013-2014
2.9 \'Strategic and tactical consulting\', \'low cost\', and \'ability to customize and target ad delivery\' are the three leading critical success factors in 2013

3 Global FandB Industry Dynamics: C-level Respondents
3.1 Revenue Growth Projections in the Global FandB Industry
3.1.1 Revenue growth projections by region
3.1.2 Revenue growth projections by company turnover
3.2 Future Developments in Business Structure in the Global FandB Industry
3.2.1 Future developments in business structure by region
3.2.2 Future developments in business structure by company turnover
3.3 Merger and Acquisition Activity Projections in the Global FandB Industry
3.3.1 Merger and acquisition activity projections by region
3.3.2 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast in the Global FandB Industry
3.4.1 Forecast of capital expenditure by region
3.4.2 Forecast of capital expenditure by company turnover
3.5 Planned Change in Staff Recruitment in the Global FandB Industry
3.5.1 Planned change in staff recruitment by region
3.5.2 Planned change in staff recruitment by company turnover

4 Global FandB Industry Market Growth Outlook: C-level Respondents
4.1 Global Food and Beverage Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets by region
4.1.2 Demand in emerging markets by company turnover
4.1.3 Important factors to target emerging markets
4.2 Global FandB Industry - Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets by region
4.2.2 Growth expectations in developed markets by company turnover

5 Threats and Opportunities for the Global FandB Industry: C-level Respondents
5.1 Global FandB Industry - Leading Business Concerns for 2013
5.1.1 Leading business concerns in 2013 by region
5.1.2 Leading business concerns in 2013 by company turnover
5.2 Key Consumer Trends Projected to Shape the Global FandB industry in 2013: C-level Respondents
5.2.1 Key consumer trends for food and beverage industry by region
5.2.2 Key consumer trends for food and beverage industry by company turnover
5.3 Global FandB Industry - Key Supplier Actions to Secure Business
5.3.1 Actions to maintain and secure buyer business by region
5.3.2 Actions to maintain and secure buyer business by company turnover

6 Global FandB Industry Buyer Spend Activity: C-level Respondents
6.1 Annual Procurement Budgets in the Global Food and Beverage Industry
6.1.1 Annual procurement budgets by region
6.1.2 Annual procurement budgets by company turnover
6.2 Global FandB Industry - Planned Change in Procurement Expenditure
6.2.1 Planned change in procurement spend by region
6.2.2 Planned change in procurement spend by company turnover
6.3 Planned Change in Procurement Expenditure by Product and Service Category
6.4 Global Food and Beverage Industry - Variations in Regional Supplier Prices
6.4.1 Variations in regional supplier prices by region
6.4.2 Variations in regional supplier prices by company turnover

7 Global FandB Industry Procurement Behaviors and Strategies: C-level Respondents
7.1 Critical Success Factors for Supplier Selection
7.2 E-Procurement in the Global Food and Beverage Industry
7.2.1 E-procurement in the global food and beverage industry by region
7.2.2 E-procurement by company turnover
7.3 Influence of Social Media Marketing for the Food and Beverage Industry
7.3.1 Influence of social media marketing by region
7.3.2 Influence of social media marketing by company turnover

8 Global FandB Industry Marketing Spend Activity: C-level Respondents
8.1 Annual Marketing Budgets - Global FandB Industry
8.1.1 Annual marketing budgets by region
8.1.2 Annual marketing budgets by company turnover
8.2 Global FandB Industry - Planned Change in Marketing Expenditure Levels
8.2.1 Planned change in marketing expenditure by region
8.2.2 Planned change in marketing expenditure by company turnover
8.3 Global FandB Industry - Future Investments in Marketing Channels
8.4 Global FandB Industry - Future Investment in Marketing and Sales

9 Global FandB Industry - Marketing and Sales Behaviors in 2013-2014 by C-level Respondents
9.1 Global FandB Industry - Key Marketing Aims of Suppliers for 2013-2014
9.1.1 Key marketing aims by region
9.1.2 Key marketing aims by turnover
9.2 Global FandB Industry - Essential Amendments to Marketing Activities in 2013-2014
9.3 Critical Success Factors for Choosing a Marketing Agency

10 Appendix
10.1 Survey Results - Closed Questions
10.2 About Canadean
10.3 Disclaimer

List of Table


Table 1: Total Global FandB Industry Survey - C-level Respondents by Company Type, 2013
Table 2: Global FandB Industry - C-level Respondents by Region (%), 2013
Table 3: Global FandB Industry - C-level Respondents by Turnover (%), 2013
Table 4: Revenue Growth Optimism in the Global FandB Industry (%), 2012-2013
Table 5: Revenue Growth Optimism in the Global FandB Industry by Region (%), 2013
Table 6: Revenue Growth Optimism in the Global FandB Industry by Turnover (%), 2013
Table 7: Key Expected Changes in Business Structure: Global FandB Industry (%), 2013
Table 8: Key Expected Changes in Business Structure by Region - Global FandB Industry (%), 2013
Table 9: Key Expected Changes in Business Structure by Turnover - Global FandB Industry (%), 2013
Table 10: MandA Activity in the Global FandB Industry (%), 2012-2013
Table 11: MandA Activity by Region - Global FandB Industry (%), 2013
Table 12: MandA Activity by Turnover - Global FandB Industry (%), 2013
Table 13: Global FandB Industry - Forecast of Capital Expenditure (%), 2013
Table 14: Global FandB Industry: Planned Change in Staff Recruitment (%), 2013
Table 15: Global FandB Industry - Planned Change in Staff Recruitment by Region (%), 2013
Table 16: Global FandB Industry - Planned Change in Staff Recruitment by Turnover (%), 2013
Table 17: Global FandB Industry - Demand in Emerging Markets (%), 2013-2014
Table 18: Global FandB Industry - Trends Manufacturers Consider for Targeting Emerging Markets (% C-level responses), 2013
Table 19: Global FandB Industry - Growth Projections in Developed Markets (%), 2013-2014
Table 20: Global FandB Industry - Leading Business Concerns (%), 2013
Table 21: Global FandB Industry - Key Consumer Trends (%), 2013
Table 22: Global FandB Industry - Securing Buyer Business (%), 2013
Table 23: Global FandB Industry - Annual Procurement Budgets (%), 2012-2013
Table 24: Global FandB Industry - Change in Total Procurement Expenditure (%), 2013
Table 25: Global FandB Industry - Planned Change in Procurement Expenditure by Region (%), 2013
Table 26: Global FandB Industry - Planned Change in Procurement Expenditure by Turnover (%), 2013
Table 27: Global FandB Industry - Change in Spend on Food Products and Services (%), 2013
Table 28: Global FandB Industry - Change in Spend on Beverage Products and Services (%), 2013
Table 29: Global FandB Industry - Variations in Regional Supplier Prices (%), 2013
Table 30: Global FandB Industry - Variations in Regional Supplier Prices by Region (%), 2013
Table 31: Global FandB Industry - Variations in Regional Supplier Prices by Turnover (%), 2013
Table 32: Critical Success Factors for Supplier Selection - (Index Score), 2013
Table 33: Global FandB Industry - Implementation of E-Procurement (%), 2013
Table 34: Global FandB Industry - E-Procurement by Region (%), 2013
Table 35: Global FandB Industry - E-Procurement by Turnover (%), 2013
Table 36: Global FandB Industry - Influence of Social Media Marketing (%), 2013-2014
Table 37: Global FandB Industry - Influence of Social Media Marketing by Region (%), 2013-2014
Table 38: Global FandB Industry - Influence of Social Media Marketing by Turnover (%), 2013-2014
Table 39: Global FandB Industry - Annual Marketing Budgets in US$ (%), 2012-2013
Table 40: Annual Marketing Budgets in the Global FandB Industry by Region (%), 2013
Table 41: Annual Marketing Budgets in the Global FandB Industry by Turnover (%), 2013
Table 42: Planned Change in Marketing Expenditure Levels - Global FandB Industry (%), 2013
Table 43: Global FandB Industry - Planned Change in Marketing Expenditure by Region (%), 2013
Table 44: Global FandB Industry - Planned Change in Marketing Expenditure by Turnover (%), 2013
Table 45: Future Investment in Marketing Channels - Global FandB Industry, 2013
Table 46: Global FandB Industry - Future Investment in Marketing and Sales (%), 2013
Table 47: Key Marketing Aims - Global FandB Industry (%), 2013
Table 48: Global FandB Industry - Key Marketing Aims by Region (%), 2013
Table 49: Global FandB Industry - Key Marketing Aims by Turnover (%), 2013
Table 50: Amendments to Marketing Activities - Global FandB Industry (%), 2013-2014
Table 51: Critical Success Factors - Global FandB Industry (%), 2013
Table 52: Survey Results - Closed Questions

List of Chart


Figure 1: Revenue Growth Optimism in the Global FandB Industry, 2012-2013
Figure 2: Revenue Growth Optimism in the Global FandB Industry by Region (%), 2013
Figure 3: Revenue Growth Optimism in the Global FandB Industry by Turnover (%), 2013
Figure 4: Key Expected Changes in Business Structure: Global FandB Industry (%), 2013
Figure 5: MandA Activity in the Global FandB Industry (%), 2012-2013
Figure 6: MandA Activity by Region - Global FandB Industry (%), 2013
Figure 7: MandA Activity by Turnover - Global FandB Industry (%), 2013
Figure 8: Global FandB Industry - Forecast of Capital Expenditure (%), 2013
Figure 9: Global FandB Industry - Forecast of Capital Expenditure by Region (%), 2013
Figure 10: Global FandB Industry - Forecast of Capital Expenditure by Turnover (%), 2013
Figure 11: Global FandB Industry: Planned Change in Staff Recruitment (%), 2013
Figure 12: Global FandB Industry - Planned Change in Staff Recruitment by Region (%), 2013
Figure 13: Global FandB Industry - Planned Change in Staff Recruitment by Turnover (%), 2013
Figure 14: Global FandB Industry - Top Ten Growth Regions, 2013-2014
Figure 15: Global FandB Industry - Top Five Emerging Markets, 2013
Figure 16: Global FandB Industry - Demand in Emerging Markets (%), 2013-2014
Figure 17: Global FandB Industry - Demand in Emerging Markets by Region (%), 2013-2014
Figure 18: Global FandB Industry - Demand in Emerging Markets by Turnover (%), 2013-2014
Figure 19: Global FandB Industry - Trends Manufacturers Consider for Targeting Emerging Markets (% C-level responses), 2013
Figure 20: Global FandB Industry - Top Five Developed Regions by Growth, 2013-2014
Figure 21: Global FandB Industry - Growth Projections in Developed Markets (%), 2013-2014
Figure 22: Growth Projections in Developed Markets by Region (% \'Increase\' Responses), 2013-2014
Figure 23: Growth Projections in Developed Markets by Turnover (% \'Increase\' Responses), 2013-2014
Figure 24: Global FandB Industry - Leading Business Concerns (%), 2013
Figure 25: Global FandB Industry - Leading Business Concerns by Region (%), 2013
Figure 26: Global FandB Industry - Leading Business Concerns by Turnover (%), 2013
Figure 27: Global FandB Industry - Key Consumer Trends (%), 2013
Figure 28: Global FandB Industry - Key Consumer Trends by Region (%), 2013
Figure 29: Global FandB Industry - Key Consumer Trends by Turnover (%), 2013
Figure 30: Global FandB Industry - Securing Buyer Business (%), 2013
Figure 31: Global FandB Industry - Securing Buyer Business by Region (%), 2013
Figure 32: Global FandB Industry - Securing Buyer Business by Turnover (%), 2013
Figure 33: Global FandB Industry - Annual Procurement Budgets (%), 2012-2013
Figure 34: Global FandB Industry - Annual Procurement Budgets by Region (%), 2013
Figure 35: Global FandB Industry - Annual Procurement Budgets by Turnover (%), 2013
Figure 36: Global FandB Industry - Change in Total Procurement Expenditure (%), 2013
Figure 37: Global FandB Industry - Planned Change in Procurement Expenditure by Region (%), 2013
Figure 38: Global FandB Industry - Planned Change in Procurement Expenditure by Turnover (%), 2013
Figure 39: Global FandB Industry - Change in Spend on Food Products and Services (%), 2013
Figure 40: Global FandB Industry - Change in Spend on Beverage Products and Services (%), 2013
Figure 41: Global FandB Industry - Variations in Regional Supplier Prices (%), 2013
Figure 42: Global FandB Industry - Variations in Regional Supplier Prices by Region (%), 2013
Figure 43: Global FandB Industry - Variations in Regional Supplier Prices by Turnover (%), 2013
Figure 44: Critical Success Factors for Supplier Selection: Index Score, 2013
Figure 45: Global FandB Industry - Implementation of E-Procurement (%), 2013
Figure 46: Global FandB Industry - E-Procurement by Region (%), 2013
Figure 47: Global Food Manufacturers\' Industry - Influence of Social Media Marketing (%), 2013-2014
Figure 48: Global FandB Industry - Annual Marketing Budgets in US$ (%), 2012-2013
Figure 49: Annual Marketing Budgets in the Global FandB Industry by Region (%), 2013
Figure 50: Annual Marketing Budgets in the Global FandB Industry by Turnover (%), 2013
Figure 51: Planned Change in Marketing Expenditure Levels - Global FandB Industry (%), 2013
Figure 52: Global FandB Industry - Planned Change in Marketing Expenditure by Region (%), 2013
Figure 53: Global FandB Industry - Planned Change in Marketing Expenditure by Turnover (%), 2013
Figure 54: Future Investment in Marketing Channels - Global FandB Industry, 2013
Figure 55: Global FandB Industry: Future Investment in Marketing and Sales (%), 2013
Figure 56: Key Marketing Aims - Global FandB Industry(%), 2013
Figure 57: Global FandB Industry - Key Marketing Aims by Region (%), 2013
Figure 58: Global FandB Industry - Key Marketing Aims by Turnover (%), 2013
Figure 59: Amendments to Marketing Activities - Global FandB Industry (%) , 2013-2014
Figure 60: Critical Success Factors - Global FandB Industry Suppliers (%), 2013

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