Global Digital Retail Marketing Market 2017-2021

Global Digital Retail Marketing Market 2017-2021

  • Technavio
  • August 2017
  • Business Services
  • 88 pages

Report Description

"About Digital Retail Marketing

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.

Technavios analysts forecast the global digital retail marketing market to grow at a CAGR of 18.29% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital retail marketing market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following types of digital retail marketing: search ads, display ads, social media, e-mail marketing, and others.

The market is divided into the following segments based on geography:

Technavio's report, Global Digital Retail Marketing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Interpublic Group of Companies
Omnicom Media Group
Publicis Groupe

Other prominent vendors

Market driver
Growing mobile device penetration
For a full, detailed list, view our report

Market challenge
Requirement for skilled workforce
For a full, detailed list, view our report

Market trend
Advanced targeting options
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction

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