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Global Coconut Water Market 2016-2020

Published By :

Technavio

Published Date : Dec 2016

Category :

Non-Alcoholic Drinks

No. of Pages : 85 Pages

About Coconut Water

Coconut water has emerged as a popular ready-to-drink healthy beverage. Over the last few years, the demand for coconut water has increased significantly, especially in North America and Europe. Coconut water has emerged as a good substitute for carbonated drinks and processed juices, owing to its nutritional and blending capabilities.

Technavios analysts forecast the global coconut water market to grow at a CAGR of 26.75% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global coconut water market for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of packaged coconut water in the key geographical regions.

The market is divided into the following segments based on geography:
Americas
APAC
Europe
ROW

Technavio's report, Global Coconut Water Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Coca-Cola
PepsiCo
Vita Coco

Other prominent vendors

Amy & Brian Naturals

Bai
Bush Farm Trading Post Limited
C-Coconut Water
C20 Pure Coconut Water
CHI Coconut Water
Coco Libre
CocoJal
Ducoco
Edward & Sons
H2COCO
Harmless Harvest
INVO Coconut Water
ITI Tropicals
Frolic Foods
Jax Coco
nudie
Pulse Beverage Corporation
Pure Brazilian Coconut Water
Purity Organic
Raw C
Taste Nirvana International
Temple Lifestyle
Thai Agri Foods
Zola
Zumi Natural (Coco Zumi)

Market driver
Health benefits associated with consumption of coconut water
For a full, detailed list, view our report

Market challenge
Increasing prominence of other plant-based drinks
For a full, detailed list, view our report

Market trend
Growing popularity of coconut water in foodservice chains
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.




Table of Contents
PART 01: Executive summary
Highlights
Regional product lifecycle for global coconut water market
Marketing mix for global packaged coconut water industry
PART 02: Scope of the report
Market overview
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
Largest coconut-producing countries
PART 05: Market landscape
Market overview
Global health and wellness food market
Global coconut water market
Five forces analysis
PART 06: Technological outlook for processing coconut water
Technology used in processing coconut water
PART 07: Market segmentation by product type
Global coconut water market by product type
Global sweetened coconut water market
Global unsweetened coconut water market
PART 08: Market segmentation by flavor type
Global coconut water market by flavor type
Global flavored coconut water market
Global plain coconut water market
PART 09: Geographical segmentation
Global coconut water market by geography
Coconut water market in Americas
Coconut water market in APAC
Coconut water market in Europe
Coconut water market in ROW
PART 10: Market segmentation by distribution channel
Global coconut water market by distribution channel
PART 11: Key leading countries
US
UK
Brazil
PART 12: Market drivers
Health benefits associated with consumption of coconut water
Rise in number of coconut water-based drinks positioned as a natural sports drink
Growing media buzz and celebrity endorsements
Increase in product launches
PART 13: Impact of drivers
PART 14: Market challenges
Availability of tender coconuts
Increasing prominence of other plant-based drinks
False claims by certain manufacturers
Presence of undeclared allergens in coconut water
PART 15: Impact of drivers and challenges
PART 16: Market trends
Emergence of coconut water as a mixer
Packaging innovations
Emergence of ethical consumerism
Growing popularity of coconut water in foodservice chains
PART 17: Competitor analysis
Competitive scenario
Competitive positioning assessment
Strategic roadmap for manufacturers operating in the global coconut water market assessment
Market positioning matrix based on product portfolio and distribution network for key market players
Coca-Cola
PepsiCo
Vita Coco
Other prominent vendors
PART 18: Appendix
List of abbreviations
PART 19: Explore Technavio
List of Exhibits
Exhibit 01: Coconut water: Regional product lifecycle
Exhibit 02: Marketing mix for global packaged coconut water industry
Exhibit 03: Key countries in each region
Exhibit 04: Product segments in global coconut water market
Exhibit 05: Global coconut water market by flavor type
Exhibit 06: Overview of global coconut water market in 2015
Exhibit 07: Leading countries by coconut production 2014 (millions of tons)
Exhibit 08: Overview of global coconut water market
Exhibit 09: Global health and wellness food market 2015-2020 ($ billions)
Exhibit 10: Global coconut water market by revenue 2015-2020 ($ billions)
Exhibit 11: Global coconut water market by volume 2015-2020 (millions of gallons)
Exhibit 12: Five forces analysis
Exhibit 13: Process diagram of flash pasteurization process
Exhibit 14: Process diagram of high-pressure processing
Exhibit 15: Global coconut water market by product type 2015 and 2020
Exhibit 16: Growth outlook for global coconut water market by product type 2015-2020
Exhibit 17: Global sweetened coconut water market 2015-2020 (millions of gallons)
Exhibit 18: Global unsweetened coconut water market 2015-2020 (millions of gallons)
Exhibit 19: Global coconut water market by flavor type 2015 and 2020
Exhibit 20: Growth outlook for global coconut water market by flavor type 2015-2020
Exhibit 21: Global flavored coconut water market 2015-2020 ($ millions)
Exhibit 22: Global plain coconut water market 2015-2020 ($ millions)
Exhibit 23: Global coconut water market by geography 2015 and 2020
Exhibit 24: Growth outlook for global coconut water market by geography 2015-2020
Exhibit 25: Coconut water market in Americas 2015-2020 ($ millions)
Exhibit 26: Coconut water market in APAC 2015-2020 ($ millions)
Exhibit 27: Coconut water market in Europe 2015-2020 ($ millions)
Exhibit 28: Coconut water market in ROW 2015-2020 ($ millions)
Exhibit 29: Percentage share of expatriate population in Middle East 2014
Exhibit 30: Global coconut water market by distribution channel 2015
Exhibit 31: Number of convenience stores 2014 and 2015
Exhibit 32: Global internet penetration rate 2015
Exhibit 33: Key leading countries
Exhibit 34: Coconut water market in US 2015-2020 ($ millions)
Exhibit 35: Coconut water product launches in terms of flavor type in 2014
Exhibit 36: US: Demographic and economic indicators 2012-2015
Exhibit 37: Coconut water market in UK 2015-2020 ($ millions)
Exhibit 38: UK: Demographic and economic indicators 2012-2015
Exhibit 39: Coconut water market in Brazil 2015-2020 ($ millions)
Exhibit 40: Brazil: Demographic and economic indicators 2012-2015
Exhibit 41: Impact of drivers
Exhibit 42: Impact of drivers and challenges
Exhibit 43: Competitive positioning matrix for key coconut water manufacturers in 2015
Exhibit 44: Strategic roadmap for manufacturers operating in the global coconut water market assessment
Exhibit 45: Market positioning matrix based on product portfolio and distribution network for key market competitors
Exhibit 46: Coca-Cola: Product portfolio
Exhibit 47: Coca-Cola: Strengths and weakness
Exhibit 48: PepsiCo: Product portfolio
Exhibit 49: PepsiCo: Strengths and weakness
Exhibit 50: Vita Coco: Product segmentation in coconut water market
Exhibit 51: Vita Coco: Strengths and weakness

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