866-997-4948(US-Canada Toll Free)

Global Campaign Management Software Market 2017-2021

Published By :


Published Date : Feb 2017

Category :


No. of Pages : 77 Pages

About Campaign Management Software
CMS is mainly used to streamline, schedule, segment, and track marketing campaigns. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.

Technavios analysts forecast the global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global campaign management software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of CMS licenses, installation and implementation of software, training, maintenance, and subscriptions.

The market is divided into the following segments based on geography:

Technavio's report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Adobe Systems
SAS Institute
Other prominent vendors
Marin Software
RedPoint Global
Market driver
Growing need for improvement in market response and customer digital experience
For a full, detailed list, view our report

Market challenge
High implementation and maintenance cost
For a full, detailed list, view our report

Market trend
Emergence of omnichannel marketing
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Economic overview

Economic overview of the market

PART 06: Market assumptions

PART 07: Market landscape

Market overview
Market size and forecast

PART 08: Market segmentation by deployment model

Global CMS market by deployment

PART 09: Geographical segmentation

Global CMS market by geography

PART 10: Buying criteria

Buying criteria

PART 11: Decision framework

PART 12: Drivers and challenges

Market drivers
Impact of drivers on key customer segments
Market challenges
Impact of challenges on key customer segments

PART 13: Market trends

Emergence of omnichannel marketing
Emergence of location-based marketing
Use of predictive analytics in CMS

PART 14: Five forces analysis

Five forces analysis

PART 15: Vendor landscape

Major-vendor offerings
Competitive scenario
Vendor matrix
Competitive rating

PART 16: Key vendor profiles

Adobe Systems
SAS Institute
Vendor highlights
Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio
List of Exhibits

Exhibit 01: Market assumptions

Exhibit 02: Global CMS market 2016-2021 ($ billions)

Exhibit 03: Global CMS market by deployment model 2016-2021 (% share)

Exhibit 04: Global CMS market by deployment model 2016-2021 ($ billions)

Exhibit 05: Difference between on-premises and cloud-based CMS

Exhibit 06: Global CMS market by geography 2016-2021 (% share)

Exhibit 07: Global CMS market by geography 2016-2021 ($ billions)

Exhibit 08: Number of smartphone users in Brazil 2013-2016 (millions)

Exhibit 09: Categorization of mobile Internet users in Brazil by age group

Exhibit 10: Buying criteria for CMS

Exhibit 11: Impact of drivers

Exhibit 12: Open-source CMS

Exhibit 13: Impact of challenges

Exhibit 14: Five forces analysis

Exhibit 15: Product offerings

Exhibit 16: Competitive parameters for vendors

Exhibit 17: Vendor matrix analysis of product and features

Exhibit 18: Competitive rating

Exhibit 19: Key news of vendors

Exhibit 20: Major mergers and acquisitions in global CMS market

Exhibit 21: Other prominent vendors

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *