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Global Airports Survey 20122013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry

Published By :

ICD Research

Published Date : Feb 2012

Category :

Advertising and Marketing

No. of Pages : 153 Pages

Synopsis

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading airports industry executives. The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 37% represent Director and C-level respondents.

The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.

The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East.

The report covers data and analysis on suppliers media budgets, marketing and sales strategies and business practices.

Key topics covered include airports industry media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, economic outlook and business confidence.

In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.

The report examines current practices and provides future expectations over the next 1224 months.

The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results.

Summary

Global Airports Survey 20122013: Market Trends, Marketing Spend and Sales Strategies in the Global Airports Industry is a new report by ICD Research that analyzes how airports industry suppliers media spend, marketing and sales strategies and business practices are set to change 20122013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

The report features the opinions of global airports industry respondents related to the following:

  • Revenue growth and future developments in business structure.
  • Merger and acquisition activity.
  • Capital expenditure and change in staff recruitment activity.
  • Key regions of growth.
  • Key industry threats and opportunities.
  • Annual marketing budgets and change in marketing expenditure.
  • Future spending outlook on media channels.
  • Marketing agency selection criteria.
ReasonsToBuy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
  • Identify the specific marketing approaches your competitors are using to win business.
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of airports industry buyers and suppliers.
  • Project how the industry will grow, consolidate and where it will stagnate.
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry.
Key Highlights

China, India and the Middle East are estimated to be the fastest growing regions among developing countries for the airports industry. The increase in demand for air travel and related services in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.
A total of 69% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 4% looking to decrease it.
Overall, in the process of choosing marketing agencies, the ability to target specific audience niches is considered the most important factor by 42% of global airports industry suppliers.
Table Of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Airports Industry: Profile of Survey Respondents

2 Executive Summary

3 Global Airports Industry Dynamics
3.1 Global Airports Industry Revenue Growth Projections
3.1.1 Revenue growth projections in the global airports industry by company type
3.1.2 Revenue growth projections in the global airports industry by region
3.1.3 Revenue growth projections in the global airports industry by company turnover
3.1.4 Revenue growth projections in the global airports industry by senior level respondents
3.2 Future Developments in Business Structure in the Global Airports Industry
3.2.1 Global airports industry: future developments in business structure by buyers
3.2.2 Global airports industry: future developments in business structure by suppliers
3.2.3 Global airports industry: future developments in business structure by region
3.2.4 Global airports industry: future developments in business structure by company turnover
3.2.5 Global airports industry: developments in business structure by senior level respondents
3.3 Merger and Acquisition Activity Projections in the Global Airports Industry
3.3.1 M&A activity projections in the global airports industry by buyers
3.3.2 M&A activity projections in the global airports industry by suppliers
3.3.3 M&A activity projections in the global airports industry by region
3.3.4 M&A activity projections in the global airports industry by company turnover
3.3.5 M&A activity projections in the global airports industry by purchasing decision authority
3.4 Estimation of Capital Expenditure in the Global Airports Industry
3.4.1 Estimation of capital expenditure in the global airports industry by buyers
3.4.2 Estimation of capital expenditure in the global airports industry by suppliers
3.4.3 Estimation of capital expenditure in the global airports industry by region
3.4.4 Estimation of capital expenditure in the global airports industry by company turnover
3.5 Planned Change in Staff Recruitment Activity in the Global Airports Industry
3.5.1 Global airports industry: staff recruitment activity by buyers
3.5.2 Global airports industry: planned change in staff recruitment activity by suppliers
3.5.3 Global airports industry: planned change in staff recruitment activity by region
3.5.4 Global airports industry: planned change in staff recruitment activity by company turnover

4 Global Airports Industry Market Growth Outlook
4.1 Global Airports Industry: Demand in Emerging Markets
4.1.1 Global airports industry: demand in emerging markets by buyers
4.1.2 Global airports industry: demand in emerging markets by suppliers
4.1.3 Global airports industry: demand in emerging markets by region
4.1.4 Global airports industry: demand in emerging markets by company turnover
4.2 Global Airports Industry: Growth Projections in Developed Countries
4.2.1 Global airports industry: growth projections in developed countries by buyers
4.2.2 Global airports industry: growth projections in developed countries by suppliers
4.2.3 Global airports industry: growth projections in developed countries by region
4.2.4 Global airports industry: growth projections in developed countries by company turnover

5 Threats and Opportunities for the Global Airports Industry
5.1 Leading Business Concerns in the Global Airports Industry for 20122013
5.1.1 Leading business concerns for the global airports industry 20122013 by company type
5.1.2 Leading business concerns for the global airports industry 20122013 by region
5.1.3 Leading business concerns for the global airports industry 20122013 by company turnover
5.2 Global Airports Industry Key Supplier Actions to Secure Buyer Business
5.2.1 Global airports industry: actions to secure buyer business by buyers
5.2.2 Global airports industry: actions to secure buyer business by region
5.2.3 Global airports industry: actions to secure buyer business by company turnover
5.2.4 Global airports industry: Actions to secure buyer business by procurement budget
5.2.5 Global airports industry: actions to secure buyer business by purchasing decision authority

6 Global Airports Industry Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets: Global Airports Industry Suppliers
6.1.1 Annual marketing budgets by region: global airports industry suppliers
6.1.2 Annual marketing budgets by company turnover: global airports industry suppliers
6.2 Planned Change in Marketing Expenditure Levels: Global Airports Industry Suppliers
6.2.1 Planned change in marketing expenditure levels by region: global airports industry suppliers
6.2.2 Planned change in marketing expenditure by turnover: global airports industry suppliers
6.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Future Investment by Media Channel: Global Airports Industry Suppliers
6.3.1 Future investment by media channel by region: global airports industry suppliers
6.3.2 Planned change in marketing spend by company turnover: global airports industry suppliers
6.4 Global Airports Industry Suppliers Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by region: global airports industry suppliers
6.4.2 Planned investment in marketing and sales by turnover: global airports industry suppliers

7 Marketing and Sales Behaviors and Strategies in 20122013
7.1 Key Marketing Aims for 20122013: Global Airports Industry Suppliers
7.1.1 Key marketing aims by region: global airports industry suppliers
7.1.2 Key marketing aims by company turnover: global airports industry suppliers
7.1.3 Key marketing aims by revenue growth expectations: global airports industry suppliers
7.2 Essential Amendments to Marketing Activities in 20122013
7.2.1 Amendments to marketing activities by region: global airports industry suppliers
7.2.2 Amendments to marketing activities by company turnover: global airports industry suppliers
7.3 Use of New Media for Business Prospects: Global Airports Industry Suppliers
7.3.1 Use of new media by region: global airports industry suppliers
7.3.2 Use of new media by company turnover: global airports industry suppliers
7.4 Critical Success Factors for Choosing a Marketing Agency
7.4.1 Critical success factors by region: global airports industry suppliers
7.4.2 Critical success factors by company turnover: global airports industry suppliers

8 Appendix
8.1 Full survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

List of Table

Table 1: Global Airports Industry Survey Respondents by Company Type, 2012
Table 2: Global Airports Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Airports Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Airports Industry Buyer Respondents by Region (%), 2012
Table 5: Global Airports Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Airports Industry Supplier Respondents by Global Company Turnover (%), 2012
Table 7: Global Airports Industry Supplier Respondents by Region (%), 2012
Table 8: Global Airports Industry Revenue Growth Optimism (%), 20102012
Table 9: Global Airports Industry Revenue Growth Optimism by Buyers (%), 20102012
Table 10: Global Airports Industry Revenue Growth Optimism by Suppliers (%), 20102012
Table 11: Global Airports Industry Revenue Growth Optimism by Region (%), 20102012
Table 12: Global Airports Industry Revenue Growth Optimism by Turnover (%), 2012
Table 13: Global Airports Industry Revenue Growth Optimism by Senior Level Respondents (%), 2012
Table 14: Future Developments in Business Structure, Global Airports Industry Buyers (%), 2012
Table 15: Future Developments in Business Structure, Global Airports Industry Suppliers (%), 2012
Table 16: Global Airports Industry: Future Developments in Business Structure by Region (%), 2012
Table 17: Global Airports Industry: Future Developments in Business Structure by Turnover (%), 2012
Table 18: M&A Activity Projections: Global Airport Operators Industry (%), 20102012
Table 19: M&A Activity Projections: Global Airport Support Services (%), 20102012
Table 20: M&A Activity Projections: Global Airports Industry Suppliers (%), 20102012
Table 21: Global Airports Industry M&A Activity Projections by Region (%), 2012
Table 22: Global Airports Industry M&A Activity Projections by Turnover (%), 2012
Table 23: Global Airports Industry M&A Activity Projections by Purchasing Decision Authority (%), 2012
Table 24: Capital Expenditure Estimation by Global Airport Operators (%), 2012
Table 25: Capital Expenditure Estimation by Global Airport Support Services (%), 2012
Table 26: Capital Expenditure Estimation by Global Airports Industry Suppliers (%) , 2012
Table 27: Capital Expenditure Estimation in the Global Airports Industry by Region (%), 2012
Table 28: Capital Expenditure Estimation in the Global Airports Industry by Turnover (%), 2012
Table 29: Global Airports Industry: Staff Recruitment Activity by Buyers (%), 2012
Table 30: Planned Change in Staff Recruitment by Global Airports Industry Suppliers (%), 2012
Table 31: Global Airports Industry: Planned Change in Staff Hiring Activities by Region (%), 2012
Table 32: Global Airports Industry: Planned Change in Staff Hiring Activities by Turnover (%), 2012
Table 33: Demand in Emerging Markets by Global Airport Operators (%), 2012
Table 34: Demand in Emerging Markets by Global Airport Support Services (%), 2012
Table 35: Demand in Emerging Markets by Global Airports Industry Suppliers (%), 2012
Table 36: Growth Projections in Developed Countries by Global Airport Operators (%), 2012
Table 37: Growth Projections in Developed Countries by Global Airport Support Services (%), 2012
Table 38: Growth Projections in Developed Countries by Global Airports Industry Suppliers (%), 2012
Table 39: Global Airports Industry: Leading Business Concerns (%), 20102013
Table 40: Global Airports Industry: Leading Business Concerns by Company Type (%), 20122013
Table 41: Global Airports Industry: Leading Business Concerns by Region (%), 20122013
Table 42: Global Airports Industry: Leading Business Concerns by Turnover (%), 20122013
Table 43: Actions to Secure Buyer Business, Global Airports Industry Buyer Responses (%), 2012
Table 44: Actions to Secure Buyer Business, Global Airports Industry Buyer vs. Supplier Responses (%), 2012
Table 45: Global Airports Industry: Actions to Secure Buyer Business by Region (%), 2012
Table 46: Global Airports Industry: Actions to Secure Buyer Business by Turnover (%), 2012
Table 47: Global Airports Industry: Actions to Secure Buyer Business by Procurement Budget (%), 2012
Table 48: Annual Marketing Budgets: Global Airports Industry Suppliers (%), 20102012
Table 49: Annual Marketing Budgets by Region: Global Airports Industry Suppliers (%), 2012
Table 50: Annual Marketing Budgets by Turnover: Global Airports Industry Suppliers (%), 2012
Table 51: Planned Change in Marketing Expenditure: Global Airports Industry Suppliers (%), 20102012
Table 52: Planned Change in Marketing Expenditure Levels by Region:(%), 2012
Table 53: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 54: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Table 55: Net Change in Planned Marketing Expenditure, All Industries Comparison (%) 2012
Table 56: Future Investment by Media Channels: Global Airports Industry Suppliers (%), 2012
Table 57: Planned Investment in Marketing and Sales Technologies: Global Airports Industry Suppliers (%) , 2012
Table 58: Planned Investment in Marketing and Sales Technologies by Region: Global Airports Industry Suppliers (%), 2012
Table 59: Planned Investment in Marketing and Sales Technologies by Company Turnover: Global Airports Industry Suppliers (%), 2012
Table 60: Key Marketing Aims: Global Airports Industry Suppliers (%), 2012
Table 61: Amendments to Marketing Activities: Global Airports Industry Suppliers (%) , 2012
Table 62: Amendments to Marketing Activities by Region: Global Airports Industry Suppliers (%), 2012
Table 63: Amendments to Marketing Activities by Company Turnover: Global Airports Industry Suppliers (%), 2012
Table 64: Use of New Media by Suppliers: Global Airports Industry (%),2012
Table 65: Use of New Media by Region: Global Airports Industry Suppliers (%), 2012
Table 66: Use of New Media by Company Turnover: Global Airports Industry Suppliers (%), 2012
Table 67: Critical Success Factors: Global Airports Industry Suppliers (%), 20102012
Table 68: Critical Success Factors by Region: Global Airports Industry Suppliers (%), 2012
Table 69: Critical Success Factors by Turnover: Global Airports Industry Suppliers (% ), 2012
Table 70: Survey Results Closed Questions

List of Chart

Figure 1: Global Airports Industry Revenue Growth Optimism (%), 20102012
Figure 2: Global Airports Industry Revenue Growth Optimism by Company Type (%), 20102012
Figure 3: Global Airports Industry Revenue Growth Optimism by Region (%), 20102012
Figure 4: Global Airports Industry Revenue Growth Optimism by Turnover (%), 2012
Figure 5: Global Airports Industry Revenue Growth Optimism by Senior Level Respondents (%), 2012
Figure 6: Revenue Growth Optimism: Cross Industry Comparison (%), 2012
Figure 7: Future Developments in Business Structure, Global Airports Industry Buyers (%), 2012
Figure 8: Future Developments in Business Structure, Global Airports Industry Suppliers (%), 2012
Figure 9: Future Developments in Business Structure, Senior Level Respondents (%), 2012
Figure 10: M&A Activity Projections: Global Airport Operators Industry (%), 20102012
Figure 11: M&A Activity Projections: Global Airport Support Services (%), 20102012
Figure 12: M&A Activity Projections: Global Airports Industry Suppliers (%), 20102012
Figure 13: Global Airports Industry M&A Activity Projections by Region (%), 2012
Figure 14: Global Airports Industry M&A Activity Projections by Turnover (%), 2012
Figure 15: Global Airports Industry M&A Activity Projections by Purchasing Decision Authority (%), 2012
Figure 16: Capital Expenditure Estimation by Global Airport Operators (%), 2012
Figure 17: Capital Expenditure Estimation by Global Airport Support Services (%), 2012
Figure 18: Capital Expenditure Estimation by Global Airports Industry Suppliers (%), 2012
Figure 19: Capital Expenditure Estimation in the Global Airports Industry by Region (%), 2012
Figure 20: Capital Expenditure Estimation in the Global Airports Industry by Turnover (%), 2012
Figure 21: Global Airports Industry: Staff Recruitment Activity by Buyers (%), 2012
Figure 22: Planned Change in Staff Recruitment by Global Airports Industry Suppliers (%), 2012
Figure 23: Global Airports Industry: Planned Change in Staff Hiring Activities by Region (%), 2012
Figure 24: Global Airports Industry: Planned Change in Staff Hiring Activities by Turnover (%), 2012
Figure 25: Global Airports Industry: Top Ten Growth Regions (%), 2012
Figure 26: Global Airports Industry: Top Five Emerging Markets: Global Airports Industry, 2012
Figure 27: Demand in Emerging Markets by Global Airport Operators (%), 2012
Figure 28: Demand in Emerging Markets by Global Airport Support Services (%), 2012
Figure 29: Demand in Emerging Markets by Global Airports Industry Suppliers (%), 2012
Figure 30: Global Airports Industry: Demand in Emerging Markets by Region (%), 2012
Figure 31: Global Airports Industry: Demand in Emerging Markets by Company Turnover (%), 2012
Figure 32: Global Airports Industry: Top Five Developed Regions by Growth (%), 2012
Figure 33: Growth Projections in Developed Countries by Global Airport Operators (%), 2012
Figure 34: Growth Projections in Developed Countries by Global Airport Support Services (%), 2012
Figure 35: Growth Projections in Developed Countries by Global Airports Industry Suppliers (%), 2012
Figure 36: Global Airports Industry: Growth Projections in Developed Countries by Region (%), 2012
Figure 37: Global Airports Industry: Growth Projections in Developed Countries by Turnover (%), 2012
Figure 38: Global Airports Industry: Top Five Leading Business Concerns, 20122013
Figure 39: Global Airports Industry: Leading Business Concerns (%), 20122013
Figure 40: Actions to Secure Buyer Business, Global Airports Industry Buyer Responses (%), 2012
Figure 41: Actions to Secure Buyer Business, Global Airports Industry Buyer vs. Supplier Responses (%), 2012
Figure 42: Global Airports Industry: Actions to Secure Buyer Business by Turnover (%), 2012
Figure 43: Global Airports Industry: Actions to Secure Buyer Business, Purchasing Decision Authority (%), 2012
Figure 44: Annual Marketing Budgets: Global Airports Industry Suppliers (%), 20102012
Figure 45: Annual Marketing Budgets by Region: Global Airports Industry Suppliers (%), 2012
Figure 46: Annual Marketing Budgets by Turnover: Global Airports Industry Suppliers (%), 2012
Figure 47: Planned Change in Marketing Expenditure: Global Airports Industry Suppliers (%), 20102012
Figure 48: Planned Change in Marketing Expenditure Levels by Region: (%), 2012
Figure 49: Planned Change in Marketing Expenditure Levels by Company Turnover:(%), 2012
Figure 50: Future Investment by Media Channels: Global Airports Industry Suppliers (%), 2012
Figure 51: Future Investment by Media Channels by Region (% Increase Responses), 2012
Figure 52: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2012
Figure 53: Planned Investment in Marketing and Sales Technologies: Global Airports Industry Suppliers (%), 2012
Figure 54: Planned Investment in Marketing and Sales Technologies by Region: Global Airports Industry Suppliers (%), 2012
Figure 55: Planned Investment in Marketing and Sales Technologies by Company Turnover: Global Airports Industry Suppliers (%), 2012
Figure 56: Key Marketing Aims: Global Airports Industry Suppliers (%), 2012
Figure 57: Key Marketing Aims by Region: Global Airports Industry Suppliers (%), 2012
Figure 58: Key Marketing Aims by Company Turnover: Global Airports Industry Suppliers (%), 2012
Figure 59: Key Marketing Aims by Revenue Growth Expectations: Global Airports Industry Suppliers (%), 2012
Figure 60: Amendments to Marketing Activities: Global Airports Industry Suppliers (%) , 2012
Figure 61: Amendments to Marketing Activities by Region: Global Airports Industry Suppliers (%), 2012
Figure 62: Amendments to Marketing Activities by Company Turnover: Global Airports Industry Suppliers (%), 2012
Figure 63: Use of New Media by Suppliers: Global Airports Industry (%),2012
Figure 64: Use of New Media by Region: Global Airports Industry Suppliers (%), 2012
Figure 65: Use of New Media by Company Turnover: Global Airports Industry Suppliers (%), 2012
Figure 66: Critical Success Factors: Global Airports Industry Suppliers (%), 2012
Figure 67: Critical Success Factors by Region: Global Airports Industry Suppliers (%), 2012
Figure 68: Critical Success Factors by Turnover: Global Airports Industry Suppliers (%), 2012

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