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Germany Beer Market Insights Report 2015

Published By :


Published Date : Aug 2015

Category :

Alcoholic Beverages

No. of Pages : 157 Pages

After years of decline the German beer market saw a flat performance benefiting from the FiFA world cup. Price promotions were also a major driver an estimated 70% of Pils the largest segment was purchased on price promotion in off-premise. Overall the key winners were alcohol-free variants and premium-end beers. Alcohol-free beers benefited strongly from marketing campaigns around the FIFA World Cup by the sponsor brewer. At the other end of the market specialty and seasonal beers are growing on a consumer shift to consume less but higher quality despite price increases. The international craft beer trend and appreciation of beer craftsmanship is lending weight to this trend.

Key Findings
German beer market posted minute growth after years of decline stimulated by the FIFA World Cup

Specialty and seasonal beer types benefited from the consumer trend to consume less but shift to higher quality

Alcohol-free variants also a major contributor thanks to the increasing availability of product options

Price promotions remain a major marketing tool

Canadeans Germany Beer Market Insights 2015 Report provides a complete overview of the German beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the German beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the German beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the German beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map

List of Tables
Table 1: Germany Population Size and Growth 1986-2017F
Table 2: West Europe Population Size and Growth 2004-2015F
Table 3: Germany Economic Indicators 2006-2016F
Table 4: West Europe Commercial Beverage Consumption - Per Capita 2004-2015F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share 2004-2015F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth 2005-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv 2014
Table 11: Leading Retail Groups for Beer 2009-2014 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume 2012-2014
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume 2012-2014
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency) 2013-2015F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise 2013-2015
Table 19: Selected Consumer Beer Prices: Off-Premise 2013-2015
Table 20: Beer ProductionTradeConsumption 000 HL 2004-2015F
Table 21: Beer ProductionTradeConsumption - Growth 2004-2015F
Table 22: Consumption of FABs and Cider (000 HL) 2004-2015F
Table 23: Beer Foreign Trade By Country (Imports) 2011-2015F
Table 24: Beer Foreign Trade By Country (Exports) 2011-2015F
Table 25: Beer Market Valuation (Local Currency) 2013-2015F
Table 26: Beer Consumption by Local Definition 2011-2015F
Table 27: Beer Consumption by Standard Price Segmentation 2011-2015F
Table 28: Beer Consumption by Alcoholic Strength 2011-2015F
Table 29: Beer Consumption by Type 2011-2015F
Table 30: Beer Consumption by Geographic Scope 2011-2015F
Table 31: Beer All Trademarks 2010-2014
Table 32: Beer Brands by Local Definition 2010-2014
Table 33: Beer Brands by Standard Price Segment 2010-2014
Table 34: Beer Brands by Alcoholic Strength 2010-2014
Table 35: Beer Brands by Type 2010-2014
Table 36: Imported Brands by Origin 2010-2014
Table 37: Beer Licensed Brands 2010-2014
Table 38: Beer Private Label Brands 2010-2014
Table 39: Beer Trademark Owners 2010-2014
Table 40: Beer Local Operators 2010-2014
Table 41: Beer leading BrewersImporters 2010-2014
Table 42: Beer Consumption by Pack Mix: RefillabilityPackSize 2011-2015F
Table 43: Beer Distribution: On vs Off Premise 2011-2015F
Table 44: A-BInBev Germany Brand Volumes 2010-2014
Table 45: Augustiner Brand Volumes 2010-2014
Table 46: Badische Staatsbrauerei Rothaus Brand Volumes 2010-2014
Table 47: Bitburger Gruppe Brand Volumes 2010-2014
Table 48: Brau Holding International Brand Volumes 2010-2014
Table 49: Erdinger Brand Volumes 2010-2014
Table 50: Frankfurter Brauhaus Brand Volumes 2010-2014
Table 51: Kulmbacher Brauerei Brand Volumes 2010-2014
Table 52: Paulaner Brand Volumes 2010-2014
Table 53: Carlsberg Deutschland Brand Volumes 2010-2014
Table 54: Karlsberg Brand Volumes 2010-2014
Table 55: Krombacher Brauerei Brand Volumes 2010-2014
Table 56: Oettinger Bier Brauhaus Brand Volumes 2010-2014
Table 57: Radeberger Gruppe Brand Volumes 2010-2014
Table 58: C & A Veltins Brand Volumes 2010-2014
Table 59: Warsteiner Group (Haus Cramer) Brand Volumes 2010-2014

List of Figures
Figure 1: Beer Leading BrewersImporters 2014
Figure 2: Beer Consumption by Pack MaterialType 2014
Figure 3: Beer Distribution by Channel 2014
Figure 4: Beer Consumption by Price Segment 2014

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