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Gambling Review - UK - June 2015

Published By :

Mintel

Published Date : Jun 2015

Category :

Lifestyle

No. of Pages : N/A

Integrating mobile devices into the venue experience can create a more social environment and attract a new generation of gamblers.
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Consumer expenditure* on gambling**, 2009/10-2019/20
Spending growth returns - but at a slower pace
Lottery hits jackpot but machine boom continues to slow
Figure 2: Consumer expenditure on gambling*, 2013-14
Market drivers
Premises planning to focus on improvement over expansion
Venue experience moves technology to centre stage
Companies, brands and innovation
Camelot invests in Lottery brand and platforms
Figure 3: National Lottery sales, by segment, 2012/13-2014/15
The consumer
Three in five enjoy a flutter
Figure 4: Participation in gambling activities, March 2015
Remote gambling outreaches retail
Figure 5: Methods of participation in gambling, March 2015
Consumer confidence slow to return to gambling
Figure 6: Changes to frequency of gambling over the past 12 months, March 2015
Gamblers slow to raise their stakes
Figure 7: Changes to amounts staked on gambling over the past 12 months, March 2015
WiFi emerges as both a requirement and a risk
Figure 8: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, March 2015
Gambling adverts making their mark
Figure 9: Awareness of gambling advertising and promotions*, by brand, March 2015
Visibility driving favourability?
Figure 10: Gambling brands used after seeing an advertisement or promotion for them, March 2015
What we think

Issues and Insights

Will venues prove upwardly mobile?
The facts
The implications
Are instant outcomes more than a quick win?
The facts
The implications
High visibility: Is the promotional or the physical best?
The facts
The implications

Market Drivers

Key points
Tax and regulation keep a lid on gambling premises growth
Figure 11: Licensed gambling premises, by activity, March 2012-September 2014
Spending power slow to return
Figure 12: Unemployment rate, 2006-14
Regulatory focus on gaming machines and lotteries
Betting shops
Lotteries
Bingo a winner in tax regime change
Figure 13: Gambling taxation rates, April 2015
Gambling still a human experience for most
Figure 14: Participation in gambling activities during the past four weeks, 2013-15*
Figure 15: Past-month participation in bingo, by channel, 2013-14
Technology focus takes in platforms and content
Figure 16: Personal ownership of smartphones and tablets, December 2013-November 2014
Industry responds to problem gambling pressures
Figure 17: Locations used to gamble by GamCare clients, 2011/12-2013/14
Ageing population raises stakes for 25-34s
Figure 18: Projected changes in UK adult population structure, 2014-19
Smoking issue still out in the open
Figure 19: Rates of cigarette smoking in Great Britain, by age: 2008-12

Who’s Innovating?

Key points
Augmented reality heightens the gambling experience
New-look AGCs build capacity for innovation
Bingo on the (public) house?
Shop shows off a new digital side
Single wallet brings online players into retail
Vegas style on a UK scale

Market Size and Forecast

Key points
Slowdown in lotteries and machines puts end to growth
Figure 20: Consumer expenditure* on retail gambling**, 2009/10-2019/20
Forecast
Figure 26: Forecast of consumer expenditure* on retail gambling**, 2009/10-2019/20
Forecast methodology

Segment Performance

Key points
Another record year for lotteries
Figure 21: UK gambling market, by segment, 2011/12-2013/14
Scratchcard sales drive record year for National Lottery
Figure 22: National Lottery sales, by segment, 2012/13-2014/15
Back to bookmakers’ roots as machine boom stalls?
Figure 23: Consumer expenditure on gambling in betting shops*, by segment, 2011/12-2013/14
Casinos keep games on top of the table
Figure 24: Consumer expenditure on gambling in casinos, by segment, 2011/12-2013/14
Opportunity knocks to reverse bingo’s decline
Figure 25: Consumer expenditure on gambling in licensed bingo clubs*, by segment, 2012-14**
Arcades ready to invest in fightback
Figure 26: Consumer expenditure in arcades*, by segment, 2011/12-2013/14

Market Share

Key points
Major players continue to gain betting shop share
Figure 27: UK betting shops, by operator, March 2012-September 2014
Can new bingo player buck the trend of small chains’ decline?
Figure 28: UK bingo clubs, by operator, March 2012-September 2014
Rank and Genting top of the casino tables
Figure 29: UK casinos, by operator, March 2012-March 2014
Arcade acquisition adds a new national name
Figure 30: UK amusement arcades, by category, March 2012-September 2014
National Lottery rolls out, Health Lottery scales back
Figure 31: National lottery and Health Lottery retail networks, 2015

Companies and Products

Key points
Camelot Lotteries UK Limited
Recent activity
Financials
Figure 32: Camelot financial performance, 2009/10-2013/14
Future strategy
William Hill Plc
Recent activity
Financials
Figure 33: William Hill retail key financials, 2013-14
Future strategy
Gala Coral Group
Recent activity
Financials
Figure 34: Gala Coral financials, Gala Retail division, 2013-14
Future strategy
Rank Group
Recent activity
Financials
Figure 35: Rank Group financials, Grosvenor Casinos division, 2013-14
Future strategy
Sportech
Recent activity
Financials
Figure 36: Sportech Plc key financials, 2013-14
Future strategy
Talarius
Recent activity
Financials
Figure 37: Talarius key financials, 2013-14
Future strategy

Brand Communication and Promotion

Key points
Camelot cuts back while bookies bet big ahead of PoC
Figure 38: UK retail gambling operators’ advertising expenditure*, by sector, 2012-14

The Consumer – Gambling Activities

Key points
Lottery play proves up to scratch
Figure 39: Participation in gambling activities, March 2015
Older players drawn to individual causes
Figure 40: Participation in lottery gambling, March 2015
Creating ‘regular occasionals’ in the female betting market
Figure 41: Participation in betting, March 2015
Pub play puts gaming machines in the social gambling spotlight
Figure 42: Participation in gaming machine play, by location, March 2015
Non-gamblers committed to staying that way
Figure 43: Interest in future participation in gambling activities, March 2015

The Consumer – Methods of Gambling

Key points
Retail gambling pushed into minority status
Figure 44: Methods of participation in gambling, March 2015
Lottery slow to pick up the phone
Figure 45: Participation in lottery games, by method of participation, March 2015
Rise of football betting gives pools play upward mobility
Figure 46: Participation in gambling via smartphone or tablet, by gambling activity, March 2015

The Consumer – Frequency of Gambling

Key points
Gamblers reluctant to play more often
Figure 47: Changes to frequency of gambling over the past 12 months, March 2015
Lotto price rise still casting a long shadow
Figure 48: Changes in frequency of participation in gambling, by gambling activity, March 2015
Declining footfall hits high street gambling
Figure 49: Changes in frequency of participation in gambling, by method of gambling, March 2015

The Consumer – Spending on Gambling

Key points
Spending trends track changes in frequency
Figure 50: Changes to amounts staked on gambling over the past 12 months, March 2015
Little and often beats betting bigger
Figure 51: Changes in spending on gambling, by changes in frequency of gambling, March 2015
Social gambling a non-tech alternative for growth
Figure 52: Changes in spending on gambling, by method of gambling, March 2015

The Consumer – Incentives to Visit a Gambling Venue

Key points
Free WiFi – Friend or foe?
Figure 53: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, March 2015
Extending the venue experience through technology
Figure 54: Services and facilities generating interest in visiting gambling venues more often, or in trying a new one, by interest in free WiFi access, March 2015

The Consumer – Gambling Advertising

Key points
Gambling advertising hard to miss
Figure 55: Awareness of gambling advertising and promotions, March 2015
Shop windows put bookmakers in the shop window
Figure 56: Awareness of betting advertising, by brand and medium, March 2015
Narrower targeting in a broader media landscape
Figure 57: Awareness of gambling advertising on television and other media, by gender and selected brands, March 2015

The Consumer – Influence of Advertising on Gambling Choices

Key points
Quantity vs quality the key decision for brands
Figure 58: Gambling brands used after seeing an advertisement or promotion for them, March 2015
Connecting with customers on common ground
Figure 59: Gambling brands used after seeing a sport event or team sponsorship by them, March 2015

Appendix – Market Size and Forecast

Figure 60: Forecast of consumer expenditure* on gambling**, 2014-15-2019-20

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