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Fruit Juice, Juice Drinks and Smoothies - UK - November 2014

Published By :

Mintel

Published Date : Nov 2014

Category :

Non-Alcoholic Drinks

No. of Pages : 89 Pages

Consumer concerns about the high sugar content of fruit juices and smoothies are reflected in the continuing decline in volume sales. However, the openness among consumers to steps that would reduce the sugar content of such drinks suggests scope for the market to engage with health-conscious consumers.
Table of Content

Introduction

Definition
Smoothies
Excluded
Abbreviations

Executive Summary

The market and forecast
Figure 1: Total UK value sales of fruit juice, juice drinks and smoothies, 2009-19
Market factors
Companies, brands and innovation
PepsiCo retains top position in fruit juice
Figure 2: UK retail value and volume sales of fruit juice, by leading brands, 2013/14*
Coca-Cola loses share in juice drinks
Innocent continues to dominate smoothies
Operators look to combat sugar concerns with low-sugar NPD
The consumer
Fruit juice is not a daily staple
Figure 3: Frequency of fruit juice, juice drinks and smoothies usage, September 2014
Most users think fruit juices/smoothies can be part of a healthy diet
Figure 4: Attitudes towards fruit juice, juice drinks and smoothies, September 2014
One in four interested in more reduced sugar juice drinks with natural sweeteners
Figure 5: Attitudes towards buying fruit juice, juice drinks and smoothies, September 2014
Freezable fruit juice/juice drink/smoothie products appeal to one in four
Figure 6: Fruit juice, juice drinks and smoothies product enticements, September 2014
What we think

Issues and Insights

Reduced sugar juice drinks offer scope to engage health-conscious consumers
The facts
The implications
Interest in fruit juices/smoothies with functional benefits can add value to the market
The facts
The implications
Dissatisfaction with fruit juices, juice drinks and smoothies in bars/restaurants sees low uptake
The facts
The implications

Trend Application

Interest in fruit juices/smoothies with functional benefits
Coconut water blends offer a way to combat high-sugar image of juice
Interest in freezing fruit juice/juice drinks/smoothies can boost ‘green’ image of brands

Market Drivers

Key points
Consumers find themselves in a better financial situation in 2014
Figure 7: Consumers’ financial health index, January 2009-July 2014
Orange prices stabilise in the first half of 2014
Ongoing negative media focus on sugar content of fruit juice, juice drinks and smoothies
Free school meals threaten usage of fruit juice, juice drinks and smoothies in packed lunches
Slowing growth in core fruit juice and smoothies users poses challenges for the market
Figure 8: Trends in the age structure of the UK population, 2009-14 and 2014-19

Strengths and Weaknesses

Strengths
Weaknesses

Who’s Innovating?

Key points
Lower-sugar fruit juices and juice drinks attract new launches
Figure 9: New product launches in the UK juice and juice drinks segment, 2010-14
Fruit juices diluted with water look to sweeteners to deliver on taste
Vegetable and fruit juice blends a healthier alternative to 100% fruit juice
Operators launch reduced sugar juice drinks for children
Coconut water with a twist – Flavoured versions enter the market
Fortified fruit juice and juice drinks offer additional benefits
Cold-pressed ‘raw’ juices positioned as healthier
Flavour innovation helps to keep the market fresh
Lime popular flavour in NPD
Fruit juices inspired by cocktails

Market Size and Forecast

Key points
Market suffers from media coverage questioning healthiness of fruit juice
Figure 10: Total UK volume and value sales of fruit juice, juice drinks and smoothies, 2009-19
A weak performance expected in fruit juice, juice drinks and smoothies market
Figure 11: Total UK volume sales of fruit juice, juice drinks and smoothies, by segment, 2009-19
Figure 12: Total UK value sales of fruit juice, juice drinks and smoothie, by segment, 2009-19
Figure 13: Total UK value sales of fruit juice, juice drinks and smoothies, 2009-19
Figure 14: Total UK volume sales of fruit juice, juice drinks and smoothies, 2009-19
Methodology

Segment Performance

Key points
Fruit juice sales look to be set on a downward trend
Figure 15: Total UK value sales of fruit juice, 2009-19
Figure 16: Total UK volume sales of fruit juice, 2009-19
Figure 17: UK retail volume and value sales of fruit juice, 2009-14
Figure 18: UK on-premise volume and value sales of fruit juice, 2009-14
Growing juice drinks market expected to gain from fruit juice
Figure 19: Total UK value sales of juice drinks, 2009-19
Figure 20: Total UK volume sales of juice drinks, 2009-19
Figure 21: UK retail volume and value sales of juice drinks, 2009-14
Figure 22: UK on-premise volume and value sales of juice drinks, 2009-14
Rising prices to support value growth of smoothies, with falling volumes
Figure 23: Total UK value sales of smoothies, 2009-19
Figure 24: Total UK volume sales of smoothies, 2009-19
Figure 25: UK retail volume and value sales of smoothies, 2009-14
Figure 26: UK on-premise volume and value sales of smoothies, 2009-14

Market Shares

Key points
Juice drinks
Figure 27: UK retail value and volume sales of juice drinks, by leading brands, 2012/13 and 2013/14
Coca-Cola Company still leads the segment
Ribena gains share under new ownership
Robinsons leaps ahead
Own-brand plays a modest role
Figure 28: UK retail value and volume sales of juice drinks, by leading manufacturers, 2012/13 and 2013/14
Fruit juice
Figure 29: UK retail value and volume sales of fruit juice, by leading brands, 2012/13 and 2013/14
PepsiCo maintains top position
Innocent moves into cold-pressed
Princes bucks declining trend
Figure 30: UK retail value and volume sales of fruit juice, by leading manufacturers, 2012/13 and 2013/14
Smoothies
Figure 31: UK retail value and volume sales of smoothies, by leading brands, 2012/13 and 2013/14
Innocent continues to dominate
Competition heating up with nutrients
Figure 32: UK retail value and volume sales of smoothies, by leading manufacturers, 2012/13 and 2013/14

Companies and Products

Britvic
Background
Product range and innovation
Recent activity and promotion
Coca-Cola Enterprises
Background
Product range and innovation
Recent activity and promotion
Del Monte
Background
Product range and innovation
PepsiCo UK & Ireland
Background
Product range and innovation
Recent activity and promotion
Princes
Background
Product range and innovation
Recent activity and promotion
Suntory
Background
Product range and innovation
Recent activity and promotion
Smoothie bar chains
Boost Juice Bars
Crussh Juice Bars

Brand Communication and Promotion

Key points
Innocent overtook PepsiCo as the top spender in 2013
Figure 33: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, 2011-14
Figure 34: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by top 10 advertisers, 2011-14
Innocent set to remain top spender in 2014
PepsiCo cuts back on adspend
Ribena launches its first ‘live action’ TV ad since 2007
Oasis turns to social media to engage with consumers
Vimto targets mums as well as teenagers with new brand mascot

The Consumer – Usage of Fruit Juice, Juice Drinks and Smoothies

Key points
Fruit juice enjoys higher usage than juice drinks and smoothies
Figure 35: Frequency of fruit juice, juice drinks and smoothies usage, September 2014
Usage of freshly made fruit juices/smoothies peaks amongst Millennials
Figure 36: Usage of freshly made fruit juice/smoothies, September 2014
Reduced sugar juice drinks see low usage
Figure 37: Usage of fruit juice, juice drinks and smoothies, by type, September 2014

The Consumer – Attitudes Towards Fruit Juice, Juice Drinks and Smoothies

Key points
Most users think fruit juices/smoothies can be part of a healthy diet
Figure 38: Attitudes towards fruit juice, juice drinks and smoothies, September 2014
Users deem fruit juice fit for a healthy diet, but many are confused about sugar
Operators look to sweeteners, but natural sugars widely deemed OK
Many users are open to water and vegetable juice to cut sugar
A role for vegetable juices
Water content as a selling point
Added benefits appeal widely
Poor image haunts fruit juice in the on-trade

The Consumer – Attitudes Towards Buying Fruit Juice, Juice Drinks and Smoothies

Key points
One in four interested in more reduced sugar juice drinks made with natural sweeteners
Figure 39: Attitudes towards buying fruit juice, juice drinks and smoothies, September 2014
A fifth of buyers check the sugar content on-pack prior to purchase
While few shoppers are discount-led, brand loyalty is low

The Consumer – Fruit Juice, Juice Drinks and Smoothies Enticements

Key points
Freezable fruit juice/juice drink/smoothie products appeal to one in four
Figure 40: Fruit juice, juice drinks and smoothies product enticements, September 2014
Coconut water usage is low but blends interest a fifth of consumers
One in five interested in smoothies with added protein
Added oats/fibre appeal to one in four smoothie drinkers
Three in 10 smoothie drinkers drawn to protein

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