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FROZEN SNACKS - US - MAY 2018

Published By :

Mintel

Published Date : May 2018

Category :

Frozen Food

No. of Pages : N/A

Frozen snacks have bounced back from an unstable past few years and steady, but minimal, growth is predicted looking ahead to 2022. Private label brands are performing strongly and legacy frozen snack brands remain stable, especially among parents with 85% acknowledging their kids eat frozen snacks. Despite the stability, increased competition from RTE snacks, such as snack bars and salty snacks, will continue to put pressure on the frozen snack category.

Table of contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
RTE, portable, and health-forward snacks gain increased consumption
Figure 1: Frequency of snack consumption, March 2018
The snack preferences of young women are not as clear-cut
Figure 2: Frequency of frozen snack consumption, by age and gender, March 2018
The opportunities
Private label product innovation is paying off
Figure 3: Product launches, by brands and private label, 2015-17
Households with children are a core purchase demographic
Figure 4: Household frozen snack consumption, March 2018
Women can visualize the meal potential in frozen snacks
Figure 5: Frozen snack habits, “feel they can be a light meal,” by single and married men and women, March 2018
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Frozen snack sales estimated to grow, but at a slow pace
Supermarkets are facing competition from other retailers
Restaurants cater to a “snack break” mentality
MARKET SIZE AND FORECAST
Frozen snack sales recover from a bumpy few years
Figure 6: Total US sales and fan chart forecast of frozen snacks, at current prices, 2012-22
Figure 7: Total US sales and forecast of frozen snacks, at current prices, 2012-22
MARKET BREAKDOWN
Frozen appetizers lead in sales despite a smaller market share
Figure 8: Total US retail sales of frozen snacks, by segment, at current prices, 2015 and 2017
Grocery stores face stronger competition from other channels
Figure 9: Total US retail sales of frozen snacks, by channel, at current prices, 2012-17
MARKET PERSPECTIVE
Consumers lean into snacks with health benefits, specifically protein
Figure 10: Frequency of snack consumption, March 2018
Restaurants have a unique snacking advantage
Figure 11: Made-to-order snack purchases in foodservice, March 2017
MARKET FACTORS
Blogs influence snack expectations
Young men and women have different views toward healthy snacking
Figure 12: Snack behavior – Health, by gender and age, March 2017
KEY PLAYERS – WHAT YOU NEED TO KNOW
Cheese please . . .
Familiarity is essential for frozen snacks
Restaurants set a tone for international interest
COMPANY AND BRAND SALES OF FROZEN SNACKS
Companies display signs of growth with private label leading the way
Figure 13: Multi-outlet sales of frozen snacks, by leading companies, rolling 52 weeks 2017 and 2018
WHAT’S WORKING?
Comfort style food maintains interest
Figure 14: Product launches for frozen mozzarella sticks and mac and cheese bites, 2015-17
Private labels aim to stand out
Figure 15: Product launches, by brands and private label, 2015-17
Pretzel mania stays strong
Figure 16: Frozen pretzel products launched, 2015-17
WHAT’S STRUGGLING?
A premium message requires familiarity
Figure 17: Purchase intent, frozen snacks versus Lundberg Family Farms Arancini
Figure 18: Purchase intent, hors d’oeuvres/canapes versus mini beef franks
WHAT’S NEXT?
Restaurant menus set the tone for international influence
Figure 19: International cuisine consumption, at home versus away from home, February 2018
Figure 20: Growth of international cuisines on menus, Q4 2015-Q4 2017
THE CONSUMER – WHAT YOU NEED TO KNOW
Consumers are snacking more, but it’s a competitive landscape
Frozen snacks cater to more than one person in a home
Regional cuisine interest could drive flavor innovation
SNACK CONSUMPTION
Frozen snacks maintain core audience in a scattered snack category
Figure 21: Snack and frozen snack consumption in the past year, March 2018
Tradition remains strong for frozen snack brands
Figure 22: Frozen snack consumption in the past year, March 2018
Salty snacks and chips focus on flavor innovation from restaurants
Figure 23: Snack consumption in the past year, March 2018
Women aged 35+ place less reliance on frozen snacks
Figure 24: Frozen snack consumption in the past year, by males and age, March 2018
Parents remain loyal to frozen snacks
Figure 25: Snack and frozen snack consumption in the past year, by parents and nonparents, March 2018
SNACK CONSUMPTION FREQUENCY
A quarter of consumers are eating more frozen snacks
Figure 26: Frequency of snack consumption, March 2018
Figure 27: Frequency of frozen snack consumption, March 2018
iGens and Millennials
Figure 28: Frequency of snack consumption, by generations, March 2018
Figure 29: Frequency of snack consumption, any frozen snacks, by generations, March 2018
Young women’s frozen snack consumption not as stable as young men
Figure 30: Frequency of frozen snack consumption, by age and gender, March 2018
HOUSEHOLD FROZEN SNACK CONSUMPTION
Kids love frozen snacks
Figure 31: Household frozen snack consumption, March 2018
Frozen snacks are a household snack
Figure 32: Household frozen snack consumption, by married and single men and women, March 2018
Frozen snacks cater to the social scene
Figure 33: Household frozen snack consumption among “My friends,” by generation and location, March 2018
SNACKS BY OCCASION – CORRESPONDENCE ANALYSIS
Methodology
Frozen snacks stand apart as a meal replacement option
Figure 34: Snack associations, March 2018
Figure 35: Snack associations, March 2018
Age plays more of a role than gender for snack associations
Figure 36: Frozen snack associations, by gender and age, March 2018
FROZEN SNACK PURCHASE MOTIVATORS
Premium and protein drive greater purchasing, up to a point
Figure 37: Frozen snack purchase motivators, March 2018
Parents are motivated by appetizer appeal within frozen snacks
Figure 38: Frozen snack purchase motivators, by parents and nonparents, March 2018
Millennials are separated by different lifestages, but still share common ground
Figure 39: Frozen snack purchase motivators, by young, old, and non-Millennials, March 2018
Hispanics value shareable offerings
Figure 40: Frozen snack purchase motivators, by Hispanic origin, March 2018
FROZEN SNACK HABITS
What’s for dinner? How about snacks?
Figure 41: Frozen snack habits, March 2018
Women see the snack meal potential more so than men
Figure 42: Frozen snack habits, by gender, March 2018
Figure 43: Frozen snack habits, by single and married men and women, March 2018
Empty nest equals less-complicated meals for Baby Boomers
Figure 44: Frozen snack habits, by generations, March 2018
FROZEN SNACK FLAVOR INNOVATION
Consumers crave what already works
Figure 45: Frozen snack flavor innovation interest, March 2018
Figure 46: Frozen snack flavor innovation interest, by generations, March 2018
Figure 47: Frozen snack flavor innovation interest, by race and Hispanic origin, March 2018
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
APPENDIX – THE MARKET
Figure 48: Total US retail sales and forecast of frozen snacks, at inflation-adjusted prices, 2012-22
Figure 49: US supermarket sales of frozen snacks, at current prices, 2012-17
Figure 50: US sales of frozen snacks through other retail channels at current prices, 2012-17
Figure 51: Total US retail sales and forecast of frozen appetizers/snack rolls/pretzels, at current prices, 2012-17
Figure 52: Total US retail sales and forecast of frozen appetizers/snack rolls/pretzels, at inflation-adjusted prices, 2012 -17
APPENDIX – KEY PLAYERS
Figure 53: Multi-outlet sales of frozen appetizers/snack rolls/pretzels, by leading companies and brands, rolling 52 weeks 2017 and 2018
Figure 54: Multi-outlet sales of frozen handheld entrees, by leading companies and brands, rolling 52 weeks 2017 and 2018

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