Frozen Snacks - US - April 2017

Frozen Snacks - US - April 2017

  • Mintel
  • April 2017
  • Frozen Food
  • 0 pages

Report Description


Frozen snacks’ market size has remained remarkably consistent at just under the $5 billion mark for several years and is forecast to maintain that level for the foreseeable future. Whether that is stability or stagnation, the category continues to resonate with young consumers and families, but these consumers may well turn to more convenient items with healthful attributes among other snack options and leave frozen snack brands looking for an audience

Have query on this report?

Make an Enquiry

Table of Content

What you need to know

The issues
Sales remain at just under $5 billion
Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2010-20
Snack competition from foodservice
Figure 2: Food sales at home and away from home, January 2003-December 2016
Growth of grazing
Figure 3: Daily snacking frequency, by generation, March 2017
Number of households with children continues to shrink
Figure 4: Households, by presence of own children, 2006-16
The opportunities
Hispanic consumers likely to turn to trusted brands
Figure 5: Purchase factors, by Hispanic origin, February 2017
Potential among growing Hispanic, Asian demographics
Figure 6: Population by race and Hispanic origin, in millions, 2012-22
Shifting notions of convenience bring new demands – and opportunities
Figure 7: Purchase factors, February 2017
What it means

Frozen snack sales remain largely frozen
Value options stealing share from brands
Restaurants add snackable options
Competition strong in the snacking space

Historic and projected sales performance
Figure 8: Total US sales and fan chart forecast of frozen snacks, at current prices, 2010-20
Figure 9: Total US sales and forecast of frozen snacks, at current prices, 2011-21

Success Stories

Our Clients

Tell Us What You Need and We’ll Get Back with the Best Solutions Available.


get in touch

Location :

State Tower, 90 State Street, Suite 700, Albany NY - 12207, United States

Call Us :

US/Canada toll free : 866-997-4948

Tel : +1-518-621-2074