Frozen Snacks - US - April 2017
- April 2017
- Frozen Food
- 0 pages
Frozen snacks’ market size has remained remarkably consistent at just under the $5 billion mark for several years and is forecast to maintain that level for the foreseeable future. Whether that is stability or stagnation, the category continues to resonate with young consumers and families, but these consumers may well turn to more convenient items with healthful attributes among other snack options and leave frozen snack brands looking for an audience
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Table of Content
What you need to know
Sales remain at just under $5 billion
Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2010-20
Snack competition from foodservice
Figure 2: Food sales at home and away from home, January 2003-December 2016
Growth of grazing
Figure 3: Daily snacking frequency, by generation, March 2017
Number of households with children continues to shrink
Figure 4: Households, by presence of own children, 2006-16
Hispanic consumers likely to turn to trusted brands
Figure 5: Purchase factors, by Hispanic origin, February 2017
Potential among growing Hispanic, Asian demographics
Figure 6: Population by race and Hispanic origin, in millions, 2012-22
Shifting notions of convenience bring new demands – and opportunities
Figure 7: Purchase factors, February 2017
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Frozen snack sales remain largely frozen
Value options stealing share from brands
Restaurants add snackable options
Competition strong in the snacking space
MARKET SIZE AND FORECAST
Historic and projected sales performance
Figure 8: Total US sales and fan chart forecast of frozen snacks, at current prices, 2010-20
Figure 9: Total US sales and forecast of frozen snacks, at current prices, 2011-21
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